Summary The Brazilian Meat market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Fresh Meat (Counter) is the largest category in the Meat market while the Cooked Meats Counter category is forecast to register fastest value growth during 2014-2019. Key Findings The Meat market in Brazil is forecast to register higher growth during 2014-2019 compared to 2009-2014 Fresh Meat (Counter) will be the leading category in value terms Cooked Meats Counter is forecast to be the fastest value growth category registering a CAGR of 2.3% during 2014-2019 Private label penetration is high at 38.4% in the Meat market Sadia leads the brands in the country's Meat market Synopsis Canadean's Consumer and Market Insights report on the Meat market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? Market data: Overall market value and volume data with growth analysis for 2014-2019 Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled... Research Beam Model: Research Beam Product ID: 340493 875 USD New
Consumer and Market Insights: Meat Market in Brazil
 
 

Consumer and Market Insights: Meat Market in Brazil

  • Category : Food and Beverages
  • Published On : October   2015
  • Pages : 57
  • Publisher : Canadean
 
 
 
Summary
The Brazilian Meat market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Fresh Meat (Counter) is the largest category in the Meat market while the Cooked Meats Counter category is forecast to register fastest value growth during 2014-2019.

Key Findings
The Meat market in Brazil is forecast to register higher growth during 2014-2019 compared to 2009-2014

Fresh Meat (Counter) will be the leading category in value terms

Cooked Meats Counter is forecast to be the fastest value growth category registering a CAGR of 2.3% during 2014-2019

Private label penetration is high at 38.4% in the Meat market

Sadia leads the brands in the country's Meat market

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat Whole Cuts, Chilled Raw Packaged Meat Processed and Ambient Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper and Board, rigid metal and others; container data for: Bag/Sachet, Bottle, Box, Pouch and others.

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Brazil Meat market
Historical and projected sales in the Brazil Meat market
Degree of trade up/down-trade in the Brazil Meat market
Comparison of Brazil Meat market compared to other key countries
Market volume of Brazil Meat by category
Historical and project market value of Brazil Meat by category
Winners and losers in the Brazil Meat market
Segment share of the category and change in market share in the Brazil Meat market
Penetration of private label, by categories, in the Brazil Meat market
Private label performance compare to national brands in the Brazil Meat market
Leading companies in the Brazil Meat market by category
Leading brands in the Brazil Meat market by category
Retailer and packaging
Leading retailers in the Brazil food market
Leading distribution channels in the Brazil Meat market
Leading distribution channels by category in the Brazil Meat market
Brazil Meat market by type of packaging
Brazil Meat market by type of packaging closure/outer
Brazil Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Brazil Meat market
Private Label consumption occasions by age and gender in the Brazil Meat market
Under/Over-consumption levels in the Brazil Meat market by gender and age
Consumption frequency by type of consumer in the Brazil Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Brazil Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Brazil Meat market
Market volume of the Brazil Meat market by category and trend
For leading trends in the Brazil Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Brazil Meat market
How to target the trend in the Brazil Meat market
How the trend will evolve in the Brazil Meat market
Innovation examples
New product examples launched in the Brazil Meat market
New product examples launched in the global Meat market
Actions and Recommendations
How to successfully target key trends in the Brazil Meat market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in BRL and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (BRL) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (BRL, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
PURCHASE OPTIONS
 
 
 

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.


  Contact
 

Subscribe to Our Newsletter

 
 
REQUEST SAMPLE    ASK FOR DISCOUNT