Consumer and Market Insights: Meat in Denmark

Consumer and Market Insights: Meat in Denmark

Category : Food & Beverages
September  2016  Pages : 70



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Summary
The Danish Meat market is being led by the Chilled Raw Packaged Meat - Whole Cuts category while the Frozen Meat category is forecast to register fastest growth in value terms during 2015-2020. The Danish consumers prefer premium products in the Meat market. The penetration of private label products in the Meat market remains high. Hypermarkets and Supermarkets is the leading distribution channel in the country.

Key Findings
- Of the Seven categories analyzed, Frozen Meat is forecast to be the fastest growing category, registering a CAGR of 2.4% during 2015-2020

- Older consumers and Kids and Babies are the key age cohorts of Ambient Meat consumption

- The Meat market in Denmark accounted for nearly half of the share in overall food retail sales 

- Private label products had high market penetration of 19.0% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

- The market for Cooked Meats - Counter is fragmented in Denmark

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Denmark's Meat market
- Impact of exchange rate fluctuations on Denmark's Meat market
- Degree of trade up/down in Denmark's Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization - at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Denmark's Food market
- Leading distribution channels (value terms) in Denmark's Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category and segment
- Penetration of private label by category in Denmark's Meat market
- Private label growth (in value terms) compared to brands

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Innovation examples
- New products launched in the European Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List Of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in DKK and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to DKK
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
Enquiry Before Buy
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