Consumer and Market Insights Meat in Ireland

Consumer and Market Insights Meat in Ireland

Category : Food & Beverages
November  2016  Pages : 89



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Summary
Irish Meat market is projected to have positive growth during 2015 - 2020 as compared to decline over the review period (2010 - 2015) in US$ terms. In 2015, Fresh Meat (Counter) and Chilled Raw Packaged Meat - Whole Cuts held major volume share in the market, while Frozen Meat reported to have fastest volume growth during the forecast period. Locally sourced (Localism) and private label (Private Label Evolution) are among the most popular consumer trends that are driving consumption. In future, online purchase of Meat products and clear pack labels will grab more consumer attention.

Key Findings
- The Meat market in Ireland is forecast to grow at a CAGR of 1.8% during 2015-2020 in value terms

- The Fresh Meat (Counter) category has the highest volume share in the overall Meat market

- Ambient Meat is the smallest category in value terms in the Irish Meat market

- Hypermarkets and Supermarkets is the leading distribution channel in Ireland's Food market

- Denny is the leading brand in the 'Chilled Raw Packaged Meat - Processed' category.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Flexible Packaging and others; container data for: Tray, Can-Food, Film, Bag/Sachet and others
- Consumer level trends: Top four consumer trends which influence Meat products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion 


Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Ireland's Meat market
- Impact of exchange rate fluctuations on Ireland's Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Ireland's Food market
- Leading distribution channels (value terms) in Ireland's Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category
- Penetration of private label by category in Ireland's Meat market
- Private label growth (in value terms) compared to brands

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in Ireland's Meat market:
- How the trend is influencing consumption in Ireland's Meat market
- How to target the trend in Ireland's Meat market
- How the trend will evolve in Ireland's Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Innovation examples
- Examples of product development in Ireland's Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Meat market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
Enquiry Before Buy
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