Summary The Oral Hygiene market in Argentina will register lower growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste is the leading category both in value and volume terms and is also forecast to register fastest growth in the overall Oral Hygiene market during 2015-2020. Key Findings - Among the six categories analyzed, Toothpaste is the leading category in 2015 and is also forecast to register fastest growth both in value and volume terms during 2015-2020. - Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Argentina. - The use of Tube container is forecast to grow at a CAGR of 7.1% during 2015-2020. - Colgate-Palmolive Gmbh, Johnson and Johnson Gmbh, and The Procter and Gamble Company are the leading market players in the country. Synopsis Canadeans Consumer and Market Insights report on the Oral Hygiene market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? - Market data: Overall... Research Beam Model: Research Beam Product ID: 645496 875 USD New
Consumer and Market Insights Oral Hygiene in Argentina
 
 

Consumer and Market Insights Oral Hygiene in Argentina

  • Category : Consumer Goods
  • Published On : April   2016
  • Pages : 50
  • Publisher : Canadean
 
 
 
Summary
The Oral Hygiene market in Argentina will register lower growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste is the leading category both in value and volume terms and is also forecast to register fastest growth in the overall Oral Hygiene market during 2015-2020.

Key Findings
- Among the six categories analyzed, Toothpaste is the leading category in 2015 and is also forecast to register fastest growth both in value and volume terms during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Argentina.

- The use of Tube container is forecast to grow at a CAGR of 7.1% during 2015-2020.

- Colgate-Palmolive Gmbh, Johnson and Johnson Gmbh, and The Procter and Gamble Company are the leading market players in the country.


Synopsis
Canadeans Consumer and Market Insights report on the Oral Hygiene market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper and Board and others; container data for: Tube, Blister Pack, Bottle and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the Argentine Oral Hygiene market
- Historic and forecast consumption in the Argentine Oral Hygiene market
- Degree of trade up/down in the Argentine Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Argentine Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Argentine Oral Hygiene market
- Leading distribution channels (value terms) by category

Packaging
- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List Of Tables
Table 1: Market value analysis in ARS and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to ARS
Table 4: Average prices (ARS and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015
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