Consumer and Market Insights: Pasta and Noodles Market in China

Consumer and Market Insights: Pasta and Noodles Market in China

Category : Food & Beverages
September  2015  Pages : 47



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Summary
The Pasta and Noodles market in China is a high growth market led by the Dried and Instant Noodles category in both value and volume terms. The Dried and Instant Noodles category will also register the fastest growth in value terms during 2014-2019.

Key Findings
Chinese GDP per capita income has grown in absolute value and population growth has stabilized during 2009-2014

Of the six categories analyzed, Dried and Instant Noodles will be the largest as well as fastest growth category, registering a high CAGR of 12.5% during 2009-2019

Hypermarkets and Supermarkets is the leading distribution channel in the Chinese Pasta and Noodles market accounting for more than half of the distribution share

The use of Bag/Sachet containers is forecast to grow at a high CAGR of 9.7% during 2014-2019

The Pasta and Noodles market is highly competitive and is led by market players Luohe Nanjiecun Trade Co, Ltd and Tingyi (Cayman Islands) Holding Corporation

Synopsis
Canadeans Consumer and Market Insights report on the Pasta and Noodles market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Dried and Pasta Noodles, Chilled Noodles, Ambient Noodles, Dried Pasta, Chilled Pasta and Ambient Pasta, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the China Pasta and Noodles market
Historical and projected sales in the China Pasta and Noodles market
Degree of trade up/down-trade in the China Pasta and Noodles market
Comparison of China Pasta and Noodles market compared to other key countries
Market volume of China Pasta and Noodles by category
Historical and project market value of China Pasta and Noodles by category
Winners and losers in the China Pasta and Noodles market
Segment share of the category and change in market share in the China Pasta and Noodles market
Penetration of private label, by categories, in the China Pasta and Noodles market
Private label performance compare to national brands in the China Pasta and Noodles market
Leading companies in the China Pasta and Noodles market by category
Leading brands in the China Pasta and Noodles market by category
Retailer and packaging
Leading retailers in the China food market
Leading distribution channels in the China Pasta and Noodles market
Leading distribution channels by category in the China Pasta and Noodles market
China Pasta and Noodles market by type of packaging
China Pasta and Noodles market by type of packaging closure/outer
China Pasta and Noodles market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the China Pasta and Noodles market
Private Label consumption occasions by age and gender in the China Pasta and Noodles market
Under/Over-consumption levels in the China Pasta and Noodles market by gender and age
Consumption frequency by type of consumer in the China Pasta and Noodles market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the China Pasta and Noodles market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the China Pasta and Noodles market
Market volume of the China Pasta and Noodles market by category and trend
For leading trends in the China Pasta and Noodles market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the China Pasta and Noodles market
How to target the trend in the China Pasta and Noodles market
How the trend will evolve in the China Pasta and Noodles market
Innovation examples
New product examples launched in the China Pasta and Noodles market
New product examples launched in the global Pasta and Noodles market
Actions and Recommendations
How to successfully target key trends in the China Pasta and Noodles market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in CNY and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (CNY) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CNY, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
Enquiry Before Buy
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