Consumer and Market Insights: Personal Hygiene Market in Greece

Consumer and Market Insights: Personal Hygiene Market in Greece

Category : Healthcare
February  2016  Pages : 53



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Summary
The Greek Personal Hygiene market is led by Bath and Shower products category in both value and volume terms. The Anti-Perspirants and Deodorants category is forecast to register the fastest growth in both value and volume terms during 2015-2020.

Key Findings
Of the three categories analyzed, Bath and Shower Products will be the largest growth category, registering a CAGR of 4.0% during 2015-2020

Soaps witnessed higher consumption amongst older consumers

Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Personal Hygiene distribution

The Personal Hygiene market in the country is led by the market players Unilever PLC and Colgate-Palmolive GmbH

Synopsis
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2015-2020

Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
Value and volume analysis for the Greek Personal Hygiene market
Historic and forecast consumption in the Greek Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in the Greek Cosmetics and Toiletries market
Leading distribution channels (value terms) in the Greek Personal Hygiene market
Leading distribution channels ((value terms) by category

Packaging
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
Penetration of private label by categories in the Greek Personal Hygiene market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category

Innovation examples
New products launched in the European Personal Hygiene market

Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List Of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
Enquiry Before Buy
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