Summary
The Consumer and Market Insights: Prepared Meals in South Africa report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
- The South African economy is recovering from a slow- down phase with rising disposable incomes and increasing domestic consumption. Prepared Meals consumption in South Africa is forecast to register growth at a CAGR of 9.3% during 2014-2019.
- The Ready Meals category accounted for the largest value consumption with 89.0% of the overall Prepared Meals market share in 2014. However, the Pizza category is forecast to register higher growth in the market at 10.7% during 2014-2019.
- The South African Prepared Meals market is highly competitive and is led by players such as
Master Foods Ltd, Unilever PLC, Fry Family foods, McCain Foods Limited, Enterprise Foods Ltd and Dr. August Oetker KG.
- Film Closure, the most commonly used closure type, accounted for 33.2% of the market share in 2014.
- Busy South African consumers seek convenient products and this trend is particularly important among Older Young Adults and Pre-Mid-Lifers living in urban areas.
- McCain South Africa has introduced Veggie Burgers and Veggie Fingers for kids. The burger contains vegetables such as carrots and peas, which appeal to parents as a healthy option for their kids meals
- Prepared Meals made with low fat and carbohydrate content are now gaining popularity. Examples of such products include the Carbclever range of Ready Meals from Woolworths which has limited carbohydrate count for the diet conscious consumer
Synopsis
The report on the Prepared Meals sector in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
- Consumer level trends: Top four consumer trends which influence prepared meals consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the South Africa Prepared Meals market
Historical and projected consumption in the South Africa Prepared Meals market
Degree of trade up/down-trade in the South Africa Prepared Meals market
Market volume of South Africa Prepared Meals by category
Historical and project market value of South Africa Prepared Meals by category
Winners and losers in the South Africa Prepared Meals market
Segment share of the category and change in market share in the South Africa Prepared Meals market
Category level pricing in the South Africa Prepared Meals market
Retailer and packaging
Leading retailers in the South Africa food market
Leading distribution channels in the South Africa Prepared Meals market
Leading distribution channels by category in the South Africa Prepared Meals market
South Africa Prepared Meals market by type of packaging
South Africa Prepared Meals market by type of packaging closure/outer
South Africa Prepared Meals market by type of packaging, forecasted
Private label performance compared to national brands in the South Africa Prepared Meals market
Leading companies in the South Africa Prepared Meals market by category
Leading brands in the South Africa Prepared Meals market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the South Africa Prepared Meals market
How the trend is influencing consumption in the South Africa Prepared Meals market
How to target the trend in the South Africa Prepared Meals market
How the trend will evolve in the South Africa Prepared Meals market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the South Africa Prepared Meals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in ZAR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (ZAR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (ZAR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
