Consumer and Market Insights: Savory Snacks in Ireland

Consumer and Market Insights: Savory Snacks in Ireland

Category : Food & Beverages
Sub Category : Snack
June  2016  Pages : 110



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Summary
The Savory Snacks market in Ireland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015, driven by economic recovery. Potato Chips is the leading value category and Processed Snacks is forecast to register the fastest growth during 2015-2020. Savory Snacks consumption among Irish is mainly influenced by the Wellbeing and the Sharing consumer trends.

Key Findings
- The Savory Snacks market in Ireland will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Processed Snacks category is forecast to register fastest value growth among all categories, during 2015-2020.

- The Microwaveable Popcorn segment is expected to gain maximum share growth within Popcorn category.

- Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in Ireland's Savory Snacks market.

- Tayto and Kelkin are the leading brands in Popcorn category, both in value and in volume terms.

- Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Ireland.

Synopsis
Canadean's Consumer and Market Insights report on the Savory Snacks market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others

- Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents
Introduction

- Report Scope

Country Context

- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

- Value and volume analysis for Ireland's Savory Snacks market
- Impact of exchange rate fluctuations on Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Segment share in the category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Ireland's Food market
- Leading distribution channels (value terms) in Ireland's Savory Snacks market
- Leading distribution channels ((value terms) by category

Competitive Landscape


- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Ireland's Savory Snacks market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis

- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging

- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure/outer (in volume terms)
- Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in Ireland's Savory Snacks market:
- How the trend is influencing consumption in Ireland's Savory Snacks market
- How to target the trend in Ireland's Savory Snacks market
- How the trend will evolve in Ireland's Savory Snacks market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development
- New products launched in Ireland's Savory Snacks market

Appendix

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (EUR and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11: Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Category volume consumption by age, gender, education and urbanisation,2015
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels, overall Savory Snacks, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Value of key Health and Wellness claims, by category, 2010-2020
Figure 15: Leading Health and Wellness companies by category, 2015
Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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