Summary
Hong Kong's Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the leading category by value sales, whilst the Chilled Soup category will register fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets. Campbell's and Knorr are the leading brands of Soup in Hong Kong.
Key Findings
- Of the five categories analyzed, Chilled Soup will remain the fastest growth category, registering a CAGR of 5.8% during 2009-2019
- Hypermarkets and Supermarkets is the leading distribution channel in Hong Kong's Food market accounting for 58.9% of distribution in 2014.
- The use of Bag/Sachets for packaging Soup is forecast to grow at a CAGR of 3.1% during 2014-2019
- Private label has considerable market penetration of 4.3% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014
- Campbell's brand in Campbell Soup Company has dominant share of 68.4% in the Ambient Soup category.
Synopsis
The report on the Soup market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Hong Kong Soups market
Historical and projected sales in the Hong Kong Soups market
Degree of trade up/down-trade in the Hong Kong Soups market
Comparison of Hong Kong Soups market compared to other key countries
Market volume of Hong Kong Soups by category
Historical and project market value of Hong Kong Soups by category
Winners and losers in the Hong Kong Soups market
Segment share of the category and change in market share in the Hong Kong Soups market
Penetration of private label, by categories, in the Hong Kong Soups market
Private label performance compare to national brands in the Hong Kong Soups market
Leading companies in the Hong Kong Soups market by category
Leading brands in the Hong Kong Soups market by category
Retailer and packaging
Leading retailers in the Hong Kong food market
Leading distribution channels in the Hong Kong Soups market
Leading distribution channels by category in the Hong Kong Soups market
Hong Kong Soups market by type of packaging
Hong Kong Soups market by type of packaging closure/outer
Hong Kong Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Hong Kong Soups market
Private Label consumption occasions by age and gender in the Hong Kong Soups market
Under/Over-consumption levels in the Hong Kong Soups market by gender and age
Consumption frequency by type of consumer in the Hong Kong Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Hong Kong Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Hong Kong Soups market
Market volume of the Hong Kong Soups market by category and trend
For leading trends in the Hong Kong Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Hong Kong Soups market
How to target the trend in the Hong Kong Soups market
How the trend will evolve in the Hong Kong Soups market
Innovation examples
New product examples launched in the Hong Kong Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the Hong Kong Soups market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in HKD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (HKD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (HKD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
