Consumer and Market Insights: Spirits Market in Argentina

Consumer and Market Insights: Spirits Market in Argentina

Category : Food & Beverages
August  2015  Pages : 59



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Summary
The Spirits market in Argentina is forecast to grow at a high rate in value as well as volume terms during 2014-2019. Liqueurs will remain the largest as well as fastest growing category in value terms during 2014-2019. A recovering economy will boost the spending capacity of consumers, leading to increased time spent in enjoying new and exotic cocktails with friends and family. Highly fragmented Argentine Spirits market will motivate manufacturers to innovate in terms of both flavor and packaging.

Key Findings
- Liqueurs is both the fastest growing and the largest category by value in the Argentine Spirits market. 

- Grape Brandy is the largest value segment within the Brandy category. 

- Food and Drinks Specialists is the leading distribution channel in the Argentine Spirits market.

- Glass is the most used packaging material in the Spirits market in Argentina. 

- Reserva San Juan is the leading brand in the Brandy category.

- The large young population of Argentina is leading to consumers seeking fun and enjoyment and achieving this through spirit consumption, especially at parties or informal occasions.

- The Argentine Spirits market is highly fragmented, with the top five players accounting for just 28% of the market.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits Market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Argentina Spirits market
Historical and projected sales in the Argentina Spirits market
Degree of trade up/down-trade in the Argentina Spirits market
Comparison of Argentina Spirits market compared to other key countries
Market volume of Argentina Spirits by category
Historical and project market value of Argentina Spirits by category
Winners and losers in the Argentina Spirits market
Segment share of the category and change in market share in the Argentina Spirits market
Penetration of private label, by categories, in the Argentina Spirits market
Private label performance compare to national brands in the Argentina Spirits market
Leading companies in the Argentina Spirits market by category
Leading brands in the Argentina Spirits market by category
Retailer and packaging
Leading retailers in the Argentina food market
Leading distribution channels in the Argentina Spirits market
Leading distribution channels by category in the Argentina Spirits market
Argentina Spirits market by type of packaging
Argentina Spirits market by type of packaging closure/outer
Argentina Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Argentina Spirits market
Private Label consumption occasions by age and gender in the Argentina Spirits market
Under/Over-consumption levels in the Argentina Spirits market by gender and age
Consumption frequency by type of consumer in the Argentina Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Argentina Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Argentina Spirits market
Market volume of the Argentina Spirits market by category and trend
For leading trends in the Argentina Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Argentina Spirits market
How to target the trend in the Argentina Spirits market
How the trend will evolve in the Argentina Spirits market
Innovation examples
New product examples launched in the Argentina Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Argentina Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List Of Tables
Table 1: Country indicators - overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in ARS and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (ARS) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (ARS, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
Enquiry Before Buy
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