Summary
The Colombian Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Tequila and Mezcal will be the fastest growing category during 2014-2019. Aguardiente is an important part of social gatherings in Colombia as consumers feel “connected” to the Liqueur. However, with rising disposable incomes and stable economic conditions, coupled with reduced tariffs on imported spirits, the tastes and preferences of Colombian consumers are changing and they are spending more on imported brands which they associate with greater quality. The growth in imported Spirits will consequently lead to increased overall Spirits sales in Colombian Market.
Key Findings
- Specialty Spirits category has the largest volume share in the Colombian Spirits market while the Vodka category is forecast to register the fastest growth in value terms during 2014-2019.
- The Tequila and Mezcal category will register the highest growth in the Colombian Spirits market during 2009-2019.
- On-Trade sales have the largest distribution share in the Colombian Spirits market.
- Glass is the only packaging material that is used in the Spirits market in Colombia.
- Domeoq, Jose Cuervo and Sabajon Mambo are the preferred brands in the Sprits market in Colombia.
- With a significant rise in the middle and upper income population in the recent years, the consumer interest in high quality products that provide new experiences is increasing.
- The packaging companies are designing innovative packaging that will help distillers to protect the brand image.
Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
- Consumer level trends: Top four consumer trends which influence Spirits consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Colombia Spirits market
Historical and projected sales in the Colombia Spirits market
Degree of trade up/down-trade in the Colombia Spirits market
Comparison of Colombia Spirits market compared to other key countries
Market volume of Colombia Spirits by category
Historical and project market value of Colombia Spirits by category
Winners and losers in the Colombia Spirits market
Segment share of the category and change in market share in the Colombia Spirits market
Penetration of private label, by categories, in the Colombia Spirits market
Private label performance compare to national brands in the Colombia Spirits market
Leading companies in the Colombia Spirits market by category
Leading brands in the Colombia Spirits market by category
Retailer and packaging
Leading retailers in the Colombia food market
Leading distribution channels in the Colombia Spirits market
Leading distribution channels by category in the Colombia Spirits market
Colombia Spirits market by type of packaging
Colombia Spirits market by type of packaging closure/outer
Colombia Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Colombia Spirits market
Private Label consumption occasions by age and gender in the Colombia Spirits market
Under/Over-consumption levels in the Colombia Spirits market by gender and age
Consumption frequency by type of consumer in the Colombia Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Colombia Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Colombia Spirits market
Market volume of the Colombia Spirits market by category and trend
For leading trends in the Colombia Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Colombia Spirits market
How to target the trend in the Colombia Spirits market
How the trend will evolve in the Colombia Spirits market
Innovation examples
New product examples launched in the Colombia Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Colombia Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List Of Tables
Table 1: Country indicators - overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in COP and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (COP) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (COP, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
