Summary The Poland Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category had the highest volume share in 2015, whereas Fortified Wine category is projected to be the fastest growing during 2015-2020. High income of the Polish consumers, backed by a strong economy is leading to the growth in the demand for novel varieties of Wine in the country having innovative flavours. Further, a rise in e-commerce will fuel the online Wine sales in Poland. Key Findings - The Wine market in Poland is forecast to grow at a CAGR of 8.9% during 2015-2020. - The Still Wine category has the highest volume share in the overall Wine market. - The White Wine segment is expected to gain maximum share growth within the Still Wine category. - Stopper is the commonly used closure type in the Poland's Wine market. - Consumers in Poland seek Wine products with simple and clear information on the packaging. - Wine products will replace the traditional vodka, due to its health... Research Beam Model: Research Beam Product ID: 1069434 1272 USD New
Consumer and Market Insights: Wine market in Poland
 
 

Consumer and Market Insights: Wine market in Poland

  • Category : Food and Beverages
  • Published On : January   2017
  • Pages : 69
  • Publisher : Canadean
 
 
 
Summary
The Poland Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category had the highest volume share in 2015, whereas Fortified Wine category is projected to be the fastest growing during 2015-2020. High income of the Polish consumers, backed by a strong economy is leading to the growth in the demand for novel varieties of Wine in the country having innovative flavours. Further, a rise in e-commerce will fuel the online Wine sales in Poland.

Key Findings
- The Wine market in Poland is forecast to grow at a CAGR of 8.9% during 2015-2020.
- The Still Wine category has the highest volume share in the overall Wine market.
- The White Wine segment is expected to gain maximum share growth within the Still Wine category.
- Stopper is the commonly used closure type in the Poland's Wine market.
- Consumers in Poland seek Wine products with simple and clear information on the packaging.
- Wine products will replace the traditional vodka, due to its health benefits and sophisticated image.

Synopsis
Consumer and Market Insights report on the Wine market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box
- Consumer level trends: Top four consumer trends which influence Wine products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Poland's Wine market
- Impact of exchange rate fluctuations on Poland's Wine market
- Degree of trade up/down in Poland's Winemarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Poland's Wine and Spirits market
- Leading distribution channels (volume terms) in Poland's Wine market
- Leading distribution channels ((volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Poland's Wine market
- Private label growth (in volume terms) compared to brands

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- consumer trend framework and explanation of the sub-trends
- For key trends in Poland's Wine market:
- How the trend is influencing consumption in Poland's Wine market
- How to target the trend in Poland's Wine market
- How the trend will evolve in Poland's Wine market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Wine market in the future

Innovation examples
- Products launched in Poland's Wine market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology

List Of Tables
Table 1: Market value analysis in PLN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020
PURCHASE OPTIONS
 
 
 

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.


  Contact
 

Subscribe to Our Newsletter

 
 
REQUEST SAMPLE    ASK FOR DISCOUNT