Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Scope
Understand the consumer behaviour and online trends in Australia.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in Australia, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in Australia. It provides the magnitude, growth, share, and dynamics of the online retail market in Australia. It is an essential tool for companies active across Australia’s online retail value chain and for new companies considering entry into Australia’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Australia’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The Australian online retail market is expected to grow at a CAGR of 11.28% during 2012–2017, outpacing sales growth in physical retail stores, which is forecast to grow at just 3.66% during the same period.
What are the key drivers behind recent market changes?
Online expenditure is growing in Australia, so online retailers are adopting various strategies to attract consumers who currently shop online through overseas retailers.
Reasons To Buy
Online shoppers currently prefer overseas retailers over domestic retailers
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Australia Online Shopping Environment
3.1.1 Internet penetration in Australia is reaching saturation point
3.1.2 Average broadband speed recorded in Australia is 4.3 Mbps
3.2 Consumer Attitudes and Behavior
3.2.1 M-commerce is soaring in Australia, with the rise of smart phones and mobile internet penetration
3.2.2 Retailers offering “Click and Collect” service to fulfill the needs of busy consumer lifestyles
3.2.3 Pureplay online retailers lose market share to Brick and mortar stores as they adopt omni channel strategies
3.2.4 Online shoppers prefer overseas retailers over domestic retailers
3.2.5 Online groceries sales is on rise
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 Australia online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.1.3 Australia Online Retail Sales Penetration compared to Global Average
4.1.4 Australia Online Retail Sales Penetration compared to Asia Pacific average
4.2 Channel Dynamics
4.2.1 Australia retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Australia
5.1 Retailer 1: Appliances Online
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: ABC Shop
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Australia
5.3.1 Sneaking Duck
5.3.2 Shoes of Prey
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in Australia
Table 2: Australia Online vs. Offline Retail Sales and Forecast (AUD bn), 2007–2017
Table 3: Australia Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Table 4: Australia Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 5: Australia Online Sales vs. Global Average
Table 6: Australia Online Sales vs. Asia-Pacific
Table 7: Australia Overall Retail Segmentation (AUD bn) by Channel Group, 2007–2017
Table 8: Australia Channel Retail Sales and Forecast (AUD bn) by Channel Group, 2007–2017
Table 9: Australia Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 10: Australia Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 11: Australia Channel Retail Sales and Forecast (AUD bn) by Channel, 2007–2017
Table 12: Australia Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 13: Australia Retail Sales Split (AUD mn), Online vs. Offline, 2012
Table 14: Australia Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: Australia Online Retailers Market Dynamics by Category Group, 2007–2017
Table 16: Australia Online Retail Sales and Forecast (AUD mn) by Category Group, 2007–2017
Table 17: Australia Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 18: Australia Total and Online Retail Sales in Food and Grocery Categories (AUD mn), 2007–2017
Table 19: Australia Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 20: Australia Total and Online Retail Sales in Electrical and Electronics Categories (AUD mn), 2007–2017
Table 21: Australia Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 22: Australia Total and Online Retail Sales in Music, Video and Entertainment Categories (AUD mn), 2007–2017
Table 23: Australia Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 24: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (AUD mn), 2007–2017
Table 25: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 26: Australia Total and Online Retail Sales in Books, News and Stationery Categories (AUD mn), 2007–2017
Table 27: Australia Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 28: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (AUD mn), 2007–2017
Table 29: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 30: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (AUD mn), 2007–2017
Table 31: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 32: Australia Total and Online Retail Sales in Home and Garden Products Categories (AUD mn), 2007–2017
Table 33: Australia Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 34: Australia Exchange Rate AUD–USD (Annual Average), 2007–2012
Table 35: Australia Exchange Rate AUD–USD (Annual Average), 2013–2017 Forecasts
Table 36: Conlumino Retail Channel Definitions
Table 37: Conlumino Retail Category Definitions
Table 38: Conlumino Retail Country Coverage
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007–2012
Figure 4: M-commerce in Australia
Figure 5: Click and Collect Service in Australia
Figure 6: Omni channel Retailing in Australia
Figure 7: Australia Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 8: Australia Online Sales vs. Global Average (% of Total Retail)
Figure 9: Australia Online Sales vs. Asia Pacific Countries Average (% of Total Retail)
Figure 10: Australia Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 11: Australia Retail Sales and Forecast (AUD bn) by Channel Group, 2007–2017
Figure 12: Australia Retail Sales, Online vs. Offline, 2012
Figure 13: Australia Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 14: Australia Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 15: Appliances Online - Use of Online Space
Figure 16: Appliances Online - Use of Images in Product and Brand Categorization
Figure 17: Appliances Online - Product Filter and Thumbnail View
Figure 18: Product Information Page
Figure 19: ABC Shop - Website Overview
Figure 20: ABC Shop - Website Overview
Figure 21: ABC Shop - Website Overview
Figure 22: Sneaking Duck – Home Page
Figure 23: Shoes of Prey – Design Interface
Figure 24: The Triangulated Market Sizing Methodology
