Summary
“Consumer Attitudes and Online Retail Development in Mexico, 2013-2018” is the result of Conlumino's extensive market research covering the online retail industry in Mexico. It provides the magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexico's online retail value chain and for new companies considering entry into the online retail market in Mexico. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Mexico's online retail environment. In addition, it analyses the key consumer trends influencing Mexico's online retail industry.
By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Key Findings
- The Mexican online market is valued at MXN13 billion in 2013 and is set to register double digit growth over the next five years
- Retailers invest in improving their supply chains as poor infrastructure leads to the delayed delivery of goods
- The growing number of social media users in Mexico provide new opportunities to retailers
- The low penetration of credit cards will impact online sales growth, Cash on delivery is a must have payment system in Mexico
Synopsis
- Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Reasons To Buy
- The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
- Understand consumer behavior and online trends in Mexico
- Understand which products will be the major winners and losers in the online arena in the coming years
- Learn from best practice approaches outlined in the case studies of leading online retailers
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Mexico's Online Shopping Environment
3.1.1 Internet infrastructure in the country still at a nascent stage
3.1.2 Broadband internet speeds in Mexico are among the lowest in OECD nations
3.2 Consumer Attitudes and Behaviour
3.2.1 M-Commerce on the rise
3.2.2 Retailers invest in improving their supply chains as poor infrastructure lead to delayed delivery of goods
3.2.3 Growing number of social media users in Mexico provide new opportunities to retailers
3.2.4 Lower penetration of credit cards will impact online sales growth
3.2.5 Cash on delivery; a must have payment system for survival in Mexico
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Mexico online vs. offline channel forecasts
4.1.2 Online retail penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Mexico retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Cosmetics and toiletries categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Mexico
5.1 Retailer 1: Liverpool
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: El Palacio de Hierro
5.2.1 Business Description
5.2.2 Site Experience
5.3 Decompras.com
5.3.1 Business Description
5.3.2 Site Experience
5.4 Other Innovative Retailers in Mexico
5.4.1 Superama
6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Tables
Table 1: Online Retail Sales in Mexico, 2013 and 2018
Table 2: Mexico Online vs. Offline Retail Sales and Forecast (MXN billion), 2008-2018
Table 3: Mexico Online vs. Offline Retail Sales and Forecast (USD billion),2008-2018
Table 4: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
Table 5: Mexico Online Sales vs. Global Average, 2008, 2013 and 2018
Table 6: Mexico Online Sales vs. Latin America, 2008, 2013 and 2018
Table 7: Mexico Overall Retail Segmentation (MXN billion) by Channel Group, 2008-2018
Table 8: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel Group, 2008-2018
Table 9: Mexico Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008-2018
Table 10: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
Table 11: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel, 2008-2018
Table 12: Mexico Channel Retail Sales and Forecast (USD billion) by Channel, 2008-2018
Table 13: Mexico Retail Sales Split (MXN million), Online vs. Offline, 2013
Table 14: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2013
Table 15: Mexico Online Market Dynamics by Category Group, 2008-2018
Table 16: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2008-2018
Table 17: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
Table 18: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN million), 2008-2018
Table 19: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2008-2018
Table 20: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN million), 2008-2018
Table 21: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2008-2018
Table 22: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN million), 2008-2018
Table 23: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2008-2018
Table 24: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (MXN million), 2008-2018
Table 25: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2008-2018
Table 26: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN million), 2008-2018
Table 27: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2008-2018
Table 28: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN million), 2008-2018
Table 29: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2008-2018
Table 30: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN million), 2008-2018
Table 31: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2008-2018
Table 32: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN million), 2008-2018
Table 33: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2008-2018
Table 34: Mexico Total and Online Retail Sales in Cosmetics and toiletries Categories (MXN million), 2008-2018
Table 35: Mexico Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2008-2018
Table 36: Mexico Exchange Rate MXN-USD (Annual Average), 2008-2013
Table 37: Mexico Exchange Rate MXN-USD (Annual Average), 2014-2018 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration, 2008-2013
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008-2013
Figure 4: Growing M-commerce in Mexico
Figure 5: Use of Social media is on a rise in Mexico
Figure 6: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 8: Mexico Online and Offline Retail Sales and Forecast (MXN billion), 2008-2018
Figure 9: Mexico Online Sales vs. Global Average (% of Total Retail)
Figure 10: Mexico Online Sales vs. Latin America Countries Average (% of Total Retail)
Figure 11: Mexico Overall Retail Market Dynamics by Channel Group, 2008-2018
Figure 12: Mexico Retail Sales and Forecast (MXN billion) by Channel Group, 2008-2018
Figure 13: Mexico Retail Sales, Online vs. Offline, 2013
Figure 14: Mexico Online Market Dynamics by Category Group, 2008-2018
Figure 15: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2008-2018
Figure 16: Liverpool - Site Overview
Figure 17: Liverpool-Product Thumbnail View
Figure 18: Liverpool-Product Comparison View
Figure 19: Liverpool-Loyalty schemes online
Figure 20: Liverpool- Mobile Site
Figure 21: El Palacio de Hierro : Site Overview
Figure 22: El Palacio de Hierro: Product Page Overview - Product Description
Figure 23: Decompras.com: Homepage
Figure 24: Decompras.com: Organization and Layout
Figure 25:Decompras.com: Mobile apps
Figure 26: Superama Virtual Store and Mobile App
Figure 27: The Triangulated Market Sizing Methodology
