Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Scope
Understand the consumer behaviour and online trends in Spain.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in Spain, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in Spain. It provides the magnitude, growth, share, and dynamics of the online retail market in Spain. It is an essential tool for companies active across Spain’s online retail value chain and for new companies considering entry into Spain’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Spain’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What are the key drivers behind recent market changes?
The online channel has been growing in the country, with an increase in internet penetration and an improved broadband infrastructure.
Reasons To Buy
The economic difficulty has also lead to an alarming rise in the rate of unemployment, which now stands at around 26.0%, the highest level recorded.
A weakening economy and rising unemployment have led to a decrease in the average household disposable income, which fell by 8% in 2012 over the previous year.
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviour
3.1 Overview of Spain’s Online Shopping Environment
3.1.1 Internet users rise with a rise in the young middle class population
3.1.2 Broadband internet penetration rises with the availability of high speed internet
3.2 Consumer Attitudes and Behaviour
3.2.1 Online fashion retail grows on the back of consumer frugality
3.2.2 Retailers take advantage of the social media channel to market their brands
3.2.3 Supermarket retailers make online forays to capture a share in the growing online retail market
3.2.4 Shopping through mobile devices gain popularity in Spain
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 Spain online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Spain retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Spain
5.1 Retailer 1: Zara
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: El Corte Inglés
5.2.1 Business Description
5.2.2 Site Experience
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in Spain
Table 2: Regional Fixed Broadband Users and its Penetration
Table 3: Regional Mobile Broadband Users and its Penetration
Table 4: Spain Online vs. Offline Retail Sales and Forecast (EUR bn), 2007–2017
Table 5: Spain Online vs. Offline Retail Sales and Forecast (USD bn),2007–2017
Table 6: Spain Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 7: Spain Online Sales vs. Global Average
Table 8: Spain Online Sales vs. Western Europe
Table 9: Spain Overall Retail Segmentation (EUR bn) by Channel Group, 2007–2017
Table 10: Spain Channel Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Table 11: Spain Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 12: Spain Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 13: Spain Channel Retail Sales and Forecast (EUR bn) by Channel, 2007–2017
Table 14: Spain Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 15: Spain Retail Sales Split (EUR man), Online vs. Offline, 2012
Table 16: Spain Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 17: Spain Online Retailers Market Dynamics by Category Group, 2007–2017
Table 18: Spain Online Retail Sales and Forecast (EUR mn) by Category Group, 2007–2017
Table 19: Spain Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 20: Spain Total and Online Retail Sales in Food and Grocery Categories (EUR mn), 2007–2017
Table 21: Spain Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 22: Spain Total and Online Retail Sales in Electrical and Electronics Categories (EUR mn), 2007–2017
Table 23: Spain Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 24: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR mn), 2007–2017
Table 25: Spain Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 26: Spain Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR mn), 2007–2017
Table 27: Spain Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 28: Spain Total and Online Retail Sales in Books, News and Stationery Categories (EUR mn), 2007–2017
Table 29: Spain Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 30: Spain Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR mn), 2007–2017
Table 31: Spain Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 32: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR mn), 2007–2017
Table 33: Spain Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 34: Spain Total and Online Retail Sales in Home and Garden Products Categories (EUR mn), 2007–2017
Table 35: Spain Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 36: Spain Exchange Rate EUR–USD (Annual Average), 2007–2012
Table 37: Spain Exchange Rate EUR–USD (Annual Average), 2013–2017 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
Table 40: Conlumino Retail Country Coverage
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: Online fashion retail grows on the back of consumer frugality
Figure 5: Sale through mobile devices gain popularity in Spain
Figure 6: Spain Online and Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 7: Spain Online Sales vs. Global Average (% of Total Retail)
Figure 8: Spain Online Sales vs. Western Europe Average (% of Total Retail)
Figure 9: Spain Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 10: Spain Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Figure 11: Spain Retail Sales, Online vs. Offline, 2012
Figure 12: Spain Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 13: Spain Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 14: ZARA – Page Layout
Figure 15: Zara –Product Overview
Figure 16: Zara – Mobile App
Figure 17: El Corte Inglés: Homepage
Figure 18: El Corte Inglés – Layout
Figure 19: El Corte Inglés – Compare Tool
Figure 20: El Corte Inglés – Mobile Apps
Figure 21: The Triangulated Market Sizing Methodology
