Synopsis
“Consumer Attitudes and Online Retail Development in the UK, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in the UK. It provides the magnitude, growth, share, and dynamics of the online retail market in the UK. It is an essential tool for companies active across the UK’s online retail value chain and for new companies considering entry into the UK’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the UK’s online retail environment. In addition, it analyses the key consumer attitudes and behaviors shaping the online retail industry.
By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Scope
• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Summary
• The share of M-commerce in E-commerce will witness a significant rise, driven by growing sales of smartphones in the UK
• Online retailers will continue to be largely benefitted by the growing online sales in holiday season
• Click and collect services have witnessed substantial growth influenced by growing consumer interest for these services
• Online food and grocery sales growth surpasses offline channels, driven by online offers.
Reasons To Buy
• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in the UK
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers.
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of the UK’s Online Shopping Environment
3.1.1 Internet users rise as more people access the internet through smartphones
3.1.2 Broadband infrastructure to improve driven by government investments
3.2 Consumer Attitudes and Behaviour
3.2.1 Mobile devices will account for a larger share of online retailing in the future
3.2.2 Online food and grocery sales growth surpasses offline channels
3.2.3 Online retailers witnessed a surge in sales and website traffic in the 2013 holiday season
3.2.4 Online fashion sales in the UK rise as men prefer to shop for clothes online
3.2.5 Department stores online sales continue to outperform sales through physical stores
3.2.6 Social commerce: The new sunrise segment
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 UK online vs. offline channel forecasts
4.2 Channel Dynamics
4.2.1 UK retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health & Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in UK
5.1 Retailer 1: John Lewis
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: ASOS Plc.
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 2: Next Plc.
5.3.1 Business Description
5.3.2 Site Experience
5.3.3 Approach to using online space
5.4 Virtual fitting rooms
5.4.1 F&F by Tesco
5.4.2 Virtual wardrobe
6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 – 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in UK, 2013 and 2018
Table 2: UK Online vs. Offline Retail Sales and Forecast (GBP billion), 2008–2018
Table 3: UK Online vs. Offline Retail Sales and Forecast (USD billion),2008–2018
Table 4: UK Online vs. Offline Retail Sales and Forecast (% Share), 2008–2018
Table 5: UK Overall Retail Segmentation (GBP billion) by Channel Group, 2008–2018
Table 6: UK Channel Retail Sales and Forecast (GBP billion) by Channel Group, 2008–2018
Table 7: UK Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008–2018
Table 8: UK Channel Retail Sales and Forecast (% Share) by Channel Group, 2008–2018
Table 9: UK Channel Retail Sales and Forecast (GBP billion) by Channel, 2008–2018
Table 10: UK Channel Retail Sales and Forecast (USD billion) by Channel, 2008–2018
Table 11: UK Retail Sales Split (GBP million), Online vs. Offline, 2013
Table 12: UK Retail Sales Split (USD million), Online vs. Offline, 2013
Table 13: UK Online Retailers Market Dynamics by Category Group, 2008–2018
Table 14: UK Online Retail Sales and Forecast (GBP million) by Category Group, 2008–2018
Table 15: UK Online Retail Sales and Forecast (USD million) by Category Group, 2008–2018
Table 16: UK Total and Online Retail Sales in Food and Grocery Categories (GBP million), 2008–2018
Table 17: UK Total and Online Retail Sales in Food and Grocery Categories (USD million), 2008–2018
Table 18: UK Total and Online Retail Sales in Electrical and Electronics Categories (GBP million), 2008–2018
Table 19: UK Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008–2018
Table 20: UK Total and Online Retail Sales in Music, Video and Entertainment Categories (GBP million), 2008–2018
Table 21: UK Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008–2018
Table 22: UK Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (GBP million), 2008–2018
Table 23: UK Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008–2018
Table 24: UK Total and Online Retail Sales in Books, News and Stationery Categories (GBP million), 2008–2018
Table 25: UK Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008–2018
Table 26: UK Total and Online Retail Sales in Sports and Leisure Equipment Categories (GBP million), 2008–2018
Table 27: UK Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008–2018
Table 28: UK Total and Online Retail Sales in Furniture and Floor Coverings Categories (GBP million), 2008–2018
Table 29: UK Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008–2018
Table 30: UK Total and Online Retail Sales in Home and Garden Products Categories (GBP million), 2008–2018
Table 31: UK Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008–2018
Table 32: UK Total and Online Retail Sales in Health & Beauty Categories (GBP million), 2008–2018
Table 33: UK Total and Online Retail Sales in Health & Beauty Categories (USD million), 2008–2018
Table 34: UK Exchange Rate GBP–USD (Annual Average), 2008–2013
Table 35: UK Exchange Rate GBP–USD (Annual Average), 2014–2018 Forecasts
Table 36: Conlumino Retail Channel Definitions
Table 37: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration, 2008–2013e
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008–2013e
Figure 4: Mobile devices will account for a larger share of online retailing in the future
Figure 5: Department stores online sales continue to outperform sales through physical stores
Figure 6: Regional Fixed Broadband Users and its Penetration, 2012–2017
Figure 7: Regional Mobile Broadband Users and its Penetration, 2012–2017
Figure 8: UK Online and Offline Retail Sales and Forecast (GBP billion), 2008–2018
Figure 9: UK Overall Retail Market Dynamics by Channel Group, 2008–2018
Figure 10: UK Retail Sales and Forecast (GBP billion) by Channel Group, 2008–2018
Figure 11: UK Retail Sales, Online vs. Offline, 2013
Figure 12: UK Online Retailers Market Dynamics by Category Group, 2008–2018
Figure 13: UK Online Retail Sales and Forecast (GBP million) by Category Group, 2008–2018
Figure 14: John Lewis – Home Page
Figure 15: www.johnlewis.com: Search Capabilities
Figure 16: www.johnlewis.com: Search Capabilities
Figure 17: www.johnlewis.com: Tools to aid Purchase
Figure 18: Johnlewis.com– Mobile Site
Figure 19: Johnlewis.com– Delivery options
Figure 20: ASOS – Use of Online Space
Figure 21: ASOS – Trend Tool
Figure 22: ASOS – Product Layout
Figure 23: ASOS – Mobile
Figure 24: Next - Use of Online Space
Figure 25: Next – Online Loyalty Schemes
Figure 26: Next – Tools to aid Purchase
Figure 27: Next – Mobile Site
Figure 28: F&F by Tesco – Virtual Fitting Room
Figure 29: The Triangulated Market Sizing Methodology
