Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Scope
Understand the consumer behavior and online trends in the US.
Understand which products will be the major winners and losers in the coming years.
Learn from best practices approaches outline in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in the US” is the result of Canadean’s extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the US’s online retail value chain and for new players considering entry into the US online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the US online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
Due to the immense popularity of online retail purchases among US consumers, traditional retailers such as Wal-Mart and Dell have adopted online retail outlets as well. This can be witnessed by the fact the online retail landscape is dominated by a large number of multichannel retailers, engaged in mass merchandise retail, as well as specialized in the sale of apparel, homeware, stationery, and electronics. However, pure-play retailers lead the market in terms of revenues, with Amazon taking the lion’s share of the market, generating online product revenues of USD 42 billion in 2011, 21.0% of online retail sales in the country.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period on their discretionary spending, and retail markets have been no exception. Whilst country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers’ behavior have affected the online retail sector for different product categories.
Reasons To Buy
The US lags behind a number of Western European and Asian countries in terms of broadband adoption and speed. According to the OECD, the US ranks 15th for broadband penetration, and 18th in terms of average advertised broadband download speed.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes and behaviors
2.1 Overview of the US Online Shopping Environment
2.1.1 Increasing internet population will continue to be the catalyst behind online sales growth
2.1.2 Access to affordable broadband expected to increase through the National Broadband Plan
2.1.3 Migration of conventional mobile phone users to smart-phones will drive m-commerce activity in the US
2.2 Consumer Attitudes and Behavior
2.2.1 Increased spending coupled with growth in online purchasers to drive online retail sales
2.2.2 Convenience and low cost remain main reasons for shopping online
2.2.3 Comparison websites and deal aggregators giving rise to “showrooming”
2.2.4 Increased smart-phone adoption to boost retail sales through mobile phones
2.2.5 Online Black Friday and Cyber Monday sales exceed USD2 billion in 2011
2.2.6 Large retailers abandoning big box retail format in favor of small stores and online retail
2.2.7 Retailers consider social networks as an important means of engaging customers, rather than as a sales channel
3 Online Channel Dynamics
3.1 The Online Channel’s Share of Total Retail Sales
3.1.1 US online vs. offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.3 US Online Retail Sales Penetration compared to Global Average
3.1.4 US Online Retail Sales Penetration compared to North American Average
3.2 Channel Dynamics
3.2.1 US retail channel dynamics – future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs. offline retail sales comparison by category group, 2010
3.3.2 Online retail market dynamics by category
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories and luxury group categories: size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden categories: market size and forecasts
4 Case Studies: Leading Online Retailers in the US
4.1 Retailer 1: L.L.Bean
4.1.1 Business Description
4.1.2 Site Experience
4.2 Retailer 2: Bestbuy.com
4.2.1 Business Description
4.2.2 Site Experience
4.3 Retailer 3: Saks.com
4.3.1 Business Description
4.3.2 Site Experience
4.4 Other Innovative Retailers in the US
4.4.1 Quirky.com
5 Appendix
5.1 About Canadean
5.2 Disclaimer
List Of Table
Table 1: Canadean Retail Channel Definitions
Table 2: Canadean Retail Category Definitions
Table 3: Canadean Retail Country Coverage
Table 4: The US Online vs. Offline Retail Sales and Forecast (USD Billion),2006–2016
Table 5: The US Online vs. Offline Retail Sales and Forecast (% Share), 2006–2016
Table 6: The US Online Sales vs. Global Average
Table 7: The US Online Sales vs. North America
Table 8: The US Overall Retail Segmentation (USD Billion) by Channel Group, 2006–2016
Table 9: The US Channel Retail Sales and Forecast (USD Billion) by Channel Group, 2006–2016
Table 10: The US Channel Retail Sales and Forecast (% Share) by Channel Group, 2006–2016
Table 11: The US Channel Retail Sales and Forecast (USD Billion) by Channel, 2006–2016
Table 12: The US Retail Sales Split (USD million), Online vs. Offline, 2010
Table 13: The US Online Retailers Market Dynamics by Category Group, 2006–2016
Table 14: The US Online Retail Sales and Forecast (USD Billion) by Category Group, 2006–2016
Table 15: The US Total and Online Retail Sales in Food and Grocery Categories (USD million),2006–2016
Table 16: The US Total and Online Retail Sales in Electrical and Electronics Categories (USD million),2006–2016
Table 17: The US Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million),2006–2016
Table 18: The US Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (USD million),2006–2016
Table 19: The US Total and Online Retail Sales in Books, News and Stationery Categories (USD million),2006–2016
Table 20: The US Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million),2006–2016
Table 21: The US Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million),2006–2016
Table 22: The US Total and Online Retail Sales in Home and Garden Products Categories (USD million),2006–2016
List Of Figures
Figure 1: The Triangulated Market Sizing Methodology
Figure 2: Total Internet Users and Penetration, 2006–2011
Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006–2011
Figure 4: Total Mobile Users and Penetration, 2006–2011
Figure 5: Per Capita Spending by Online Shoppers and Online Shoppers as a Percentage of Internet Users, 2006–2011
Figure 6: The US Online and Offline Retail Sales and Forecast (USD Billion), 2006–2016
Figure 7: The US Online Sales vs. Global Average (% of Total Retail)
Figure 8: The US Online Sales vs. North American Countries Average (% of Total Retail)
Figure 9: The US Overall Retail Market Dynamics by Channel Group, 2006–2016
Figure 10: The US Retail Sales and Forecast (USD Billion) by Channel Group, 2006–2016
Figure 11: The US Retail Sales, Online vs. Offline, 2010
Figure 12: The US Online Retailers Market Dynamics by Category Group, 2006–2016
Figure 13: The US Online Retail Sales and Forecast (USD million) by Category Group, 2006–2016
Figure 14: www.llbean.com: Well Organized Product Pages
Figure 15: www.llbean.com: Product Page
Figure 16: www.llbean.com: M-commerce Application
Figure 17: www.bestbuy.com: Well Organized Home Page
Figure 18: www.bestbuy.com: Product View
Figure 19: www.bestbuy.com: Strong Comparison Tool
Figure 20: www.saks.com: Homepage focused on advertising New Arrivals
Figure 21: www.saks.com: Well organized Product Section
Figure 22: www.saks.com: Interactive Product Thumbnails
Figure 23: www.saks.com: Product Page offering Video Clips
Figure 24: Mobile Apps
Figure 25: Quirky: Product Page Offering Innovative Products
