Synopsis
This report provides the results for the Bakery & Cereals market in the US from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Bakery & Cereals market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread products are considered staple foods and therefore recession has not affected their consumption pattern much. On the other hand Bakery products such as Cakes and Cookies are not considered essential items so consumption patterns have been comparatively affected.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Bakery & Cereals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (Sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (Sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (Sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (Sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (Sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (Sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits
6 Consumption Impact: Market Valuation
6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Baking Ingredients
7.2.2 Retail Share by Volume - Baking Mixes
7.2.3 Retail Share by Volume - Bread & Rolls
7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume - Cereal Bars
7.2.6 Retail Share by Volume - Cereals
7.2.7 Retail Share by Volume - Cookies (Sweet Biscuits)
7.2.8 Retail Share by Volume - Dough Products
7.2.9 Retail Share by Volume - Energy Bars
7.2.10 Retail Share by Volume - Morning Goods
7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Ahold Switching Analysis
7.3.3 C&S Wholesale Grocers Switching Analysis
7.3.4 Costco Switching Analysis
7.3.5 Kroger Switching Analysis
7.3.6 Publix Switching Analysis
7.3.7 Safeway Switching Analysis
7.3.8 Wal-Mart Switching Analysis
7.3.9 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
7.4.1 Costco
7.4.2 Kroger
7.4.3 Publix
7.4.4 Safeway
7.4.5 Wal-Mart
7.4.6 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Bakery & Cereals Market
Table 2: United States Survey Respondent Profile (weighted), 2011
Table 3: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 4: United States Bakery & Cereals Value Share (%), by Gender, 2011
Table 5: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 6: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 7: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 8: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 9: United States Baking Ingredients Consumer Group Share (% market value), 2011
Table 10: United States Baking Mixes Consumer Group Share (% market value), 2011
Table 11: United States Bread & Rolls Consumer Group Share (% market value), 2011
Table 12: United States Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 13: United States Cereal Bars Consumer Group Share (% market value), 2011
Table 14: United States Cereals Consumer Group Share (% market value), 2011
Table 15: United States Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 16: United States Dough Products Consumer Group Share (% market value), 2011
Table 17: United States Energy Bars Consumer Group Share (% market value), 2011
Table 18: United States Morning Goods Consumer Group Share (% market value), 2011
Table 19: United States Savory Biscuits Consumer Group Share (% market value), 2011
Table 20: United States Total Baking Ingredients Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United States Total Baking Mixes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United States Total Bread & Rolls Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United States Total Cakes, Pastries & Sweet Pies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United States Total Cereal Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: United States Total Cereals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: United States Total Cookies (Sweet Biscuits) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: United States Total Dough Products Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: United States Total Energy Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: United States Total Morning Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: United States Total Savory Biscuits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 32: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 33: United States Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 34: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 35: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 36: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 37: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 38: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 39: United States Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 40: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 41: United States Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 42: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 43: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 44: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 45: United States Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 46: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 47: United States Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 48: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 49: United States Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 50: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 51: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 52: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 53: United States Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 54: United States Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 55: United States Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 56: United States Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 57: United States Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 58: United States Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 59: United States Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 60: United States Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 61: United States Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 62: United States Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 63: United States Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 64: United States Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 65: United States Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 66: United States Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: United States Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: United States Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: United States Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: United States Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: United States Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: United States Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: United States Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: United States Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: United States Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: United States, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 77: United States, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: United States, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: United States, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: United States, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: United States, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: United States, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: United States, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: United States, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: United States, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: United States, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: United States, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: United States Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 89: United States Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 90: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 91: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 92: United States Bakery & Cereals Expenditure Per Household (US$), by Category
Table 93: United States Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 94: United States Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 95: United States Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 96: United States Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 97: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 98: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 99: United States Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 100: United States Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 101: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 102: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 103: United States Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 104: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 105: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 106: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 107: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 108: United States: Switchers to Ahold for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 109: United States: Switchers to C&S Wholesale Grocers for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 110: United States: Switchers From C&S Wholesale Grocers for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 111: United States: Switchers to Costco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 112: United States: Switchers From Costco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: United States: Switchers to Kroger for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: United States: Switchers From Kroger for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: United States: Switchers to Publix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: United States: Switchers From Publix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: United States: Switchers to Safeway for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: United States: Switchers From Safeway for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: United States: Switchers to Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: United States: Switchers From Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: United States: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: United States: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 124: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 125: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 126: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 127: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 128: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: United States Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United States Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: United States Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: United States Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: United States Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: United States Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: United States Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 35: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: United States Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 38: United States Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 39: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 40: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 41: United States Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 42: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 43: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 44: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 45: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 46: United States: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
