Consumer Trends in the Chilled & Deli Foods Market in France, 2011

Consumer Trends in the Chilled & Deli Foods Market in France, 2011

Category : Food & Beverages
Published On : March  2012
Pages : 107



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Synopsis
This report provides the results for the Chilled & Deli Foods market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009, the retail market has been characterized by an increased amount of discount and own-brand products. Cured meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods are not considered essential items and therefore consumption patterns have been comparatively affected. Tweens & Early Teens have a high proportion of users, so if this trend continues as they move to higher age groups, the market volumes could increase. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Chilled & Deli Foods Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Cured Meats
2.2.2 Fermented Meats
2.2.3 Pates
2.2.4 Pies & Savory Appetizers
2.2.5 Pre-packed Sandwiches
2.2.6 Prepared Salads
2.2.7 Savory Baked Goods
2.3 Behavioral Trends and Market Value
2.3.1 Cured Meats
2.3.2 Fermented Meats
2.3.3 Pates
2.3.4 Pies & Savory Appetizers
2.3.5 Pre-packed Sandwiches
2.3.6 Prepared Salads
2.3.7 Savory Baked Goods
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Cured Meats
3.1.2 Fermented Meats
3.1.3 Pates
3.1.4 Pies & Savory Appetizers
3.1.5 Pre-packed Sandwiches
3.1.6 Prepared Salads
3.1.7 Savory Baked Goods
3.2 Consumer Profiles by Product Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies & Savory Appetizers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Chilled & Deli Foods Brand Choice and Private Label Shares
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies & Savory Appetizers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Chilled & Deli Foods
5.1.2 Cured Meats
5.1.3 Fermented Meats
5.1.4 Pates
5.1.5 Pies & Savory Appetizers
5.1.6 Pre-packed Sandwiches
5.1.7 Prepared Salads
5.1.8 Savory Baked Goods
6 Consumption Impact: Market Valuation
6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Chilled & Deli Foods Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Chilled & Deli Foods Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Chilled & Deli Foods
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Cured Meats
7.2.2 Retail Share by Volume - Fermented Meats
7.2.3 Retail Share by Volume - Pates
7.2.4 Retail Share by Volume - Pies & Savory Appetizers
7.2.5 Retail Share by Volume - Pre-packed Sandwiches
7.2.6 Retail Share by Volume - Prepared Salads
7.2.7 Retail Share by Volume - Savory Baked Goods
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Casino Switching Analysis
7.3.5 Cora Switching Analysis
7.3.6 Francap Switching Analysis
7.3.7 Leclerc Switching Analysis
7.3.8 Metro Group Switching Analysis
7.3.9 Monoprix Switching Analysis
7.3.10 Schwarz Group Switching Analysis
7.3.11 Système U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cora
7.4.5 ITM (Intermarché)
7.4.6 Leclerc
7.4.7 Monoprix
7.4.8 Système U
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Table
Table 1: Volume Units for the Chilled & Deli Foods Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Table 5: France Chilled & Deli Foods Value Share (%), by Gender, 2011
Table 6: France Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Table 9: France Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Table 10: France Cured Meats Consumer Group Share (% market value), 2011
Table 11: France Fermented Meats Consumer Group Share (% market value), 2011
Table 12: France Pates Consumer Group Share (% market value), 2011
Table 13: France Pies & Savory Appetizers Consumer Group Share (% market value), 2011
Table 14: France Pre-packed Sandwiches Consumer Group Share (% market value), 2011
Table 15: France Prepared Salads Consumer Group Share (% market value), 2011
Table 16: France Savory Baked Goods Consumer Group Share (% market value), 2011
Table 17: France Total Cured Meats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Fermented Meats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Pates Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Pies & Savory Appetizers Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Pre-packed Sandwiches Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Total Prepared Salads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: France Total Savory Baked Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: France Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: France Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: France Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: France Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: France Cured Meats Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Fermented Meats Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Pates Consumer Profiles (% consumers by sub-group), 2011
Table 41: France Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011
Table 42: France Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011
Table 43: France Prepared Salads Consumer Profiles (% consumers by sub-group), 2011
Table 44: France Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011
Table 45: France Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: France Cured Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France Fermented Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: France Pates Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: France Pies & Savory Appetizers Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: France Pre-packed Sandwiches Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: France Prepared Salads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: France Savory Baked Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: France, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: France, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: France, Pates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: France, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: France, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: France, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: France, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: France Chilled & Deli Foods Market Value (Euro million), by Category, 2011
Table 62: France Chilled & Deli Foods Market Value (US$ million), by Category, 2011
Table 63: France Chilled & Deli Foods Market Volume (Kg m), by Category, 2011
Table 64: France Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Table 65: France Chilled & Deli Foods Expenditure Per Capita (Euro), by Category, 2011
Table 66: France Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Table 67: France Chilled & Deli Foods Expenditure Per Household (Euro), by Category
Table 68: France Chilled & Deli Foods Expenditure Per Household (US$), by Category
Table 69: France Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011
Table 70: France Chilled & Deli Foods Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: France Chilled & Deli Foods Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: France Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: France Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: France Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: France Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: France Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: France Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: France Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: France Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: France: Switchers to Auchan for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France: Switchers From Auchan for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France: Switchers to Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France: Switchers From Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France: Switchers to Casino for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France: Switchers From Casino for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France: Switchers to Cora for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France: Switchers From Cora for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France: Switchers to Francap for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France: Switchers From Francap for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France: Switchers to Leclerc for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France: Switchers From Leclerc for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France: Switchers to Metro Group for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France: Switchers From Metro Group for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: France: Switchers to Monoprix for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: France: Switchers From Monoprix for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: France: Switchers to Schwarz Group for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: France: Switchers From Schwarz Group for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: France: Switchers to Système U for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: France: Switchers From Système U for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: France: Switchers to Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: France: Switchers From Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 103: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 104: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 105: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 106: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 107: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 108: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 109: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 110: France: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Figure 3: France Chilled & Deli Foods Value Share (%), by Gender, 2011
Figure 4: France Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Figure 7: France Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: France Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: France Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: France Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Figure 24: France Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Figure 25: France Chilled & Deli Foods Expenditure Per Household (US$), by Category
Figure 26: France Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: France Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: France Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: France Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: France Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: France Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: France Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: France Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: France: People Who Have Switched Retailer for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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