Synopsis
This report provides the results for the Chilled & Deli Foods market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads and Savory Baked Goods markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cured meats, fermented meats, pates, pies & savory appetizers, pre-packed sandwiches, prepared salads and savory baked goods are not considered essential items and therefore consumption patterns have relatively affected. Continued uncertainty in the Italian economy makes it imperative to identify what pockets of growth might exist and whether these represent value or volume opportunities.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Chilled & Deli Foods Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Cured Meats
2.2.2 Fermented Meats
2.2.3 Pates
2.2.4 Pies & Savory Appetizers
2.2.5 Pre-packed Sandwiches
2.2.6 Prepared Salads
2.2.7 Savory Baked Goods
2.3 Behavioral Trends and Market Value
2.3.1 Cured Meats
2.3.2 Fermented Meats
2.3.3 Pates
2.3.4 Pies & Savory Appetizers
2.3.5 Pre-packed Sandwiches
2.3.6 Prepared Salads
2.3.7 Savory Baked Goods
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Cured Meats
3.1.2 Fermented Meats
3.1.3 Pates
3.1.4 Pies & Savory Appetizers
3.1.5 Pre-packed Sandwiches
3.1.6 Prepared Salads
3.1.7 Savory Baked Goods
3.2 Consumer Profiles by Product Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies & Savory Appetizers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Chilled & Deli Foods Brand Choice and Private Label Shares
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies & Savory Appetizers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Chilled & Deli Foods
5.1.2 Cured Meats
5.1.3 Fermented Meats
5.1.4 Pates
5.1.5 Pies & Savory Appetizers
5.1.6 Pre-packed Sandwiches
5.1.7 Prepared Salads
5.1.8 Savory Baked Goods
6 Consumption Impact: Market Valuation
6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Chilled & Deli Foods Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Chilled & Deli Foods Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Chilled & Deli Foods
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Cured Meats
7.2.2 Retail Share by Volume - Fermented Meats
7.2.3 Retail Share by Volume - Pates
7.2.4 Retail Share by Volume - Pies & Savory Appetizers
7.2.5 Retail Share by Volume - Pre-packed Sandwiches
7.2.6 Retail Share by Volume - Prepared Salads
7.2.7 Retail Share by Volume - Savory Baked Goods
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Conad Switching Analysis
7.3.5 Coop Italia Switching Analysis
7.3.6 Despar Servizi Switching Analysis
7.3.7 Esselunga Switching Analysis
7.3.8 Eurospin Switching Analysis
7.3.9 Interdis Switching Analysis
7.3.10 PAM Switching Analysis
7.3.11 Selex Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Conad
7.4.4 Coop Italia
7.4.5 Despar Servizi
7.4.6 Esselunga
7.4.7 Eurospin
7.4.8 PAM
7.4.9 Selex
7.4.10 Sisa
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Chilled & Deli Foods Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Table 5: Italy Chilled & Deli Foods Value Share (%), by Gender, 2011
Table 6: Italy Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Table 9: Italy Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Cured Meats Consumer Group Share (% market value), 2011
Table 11: Italy Fermented Meats Consumer Group Share (% market value), 2011
Table 12: Italy Pates Consumer Group Share (% market value), 2011
Table 13: Italy Pies & Savory Appetizers Consumer Group Share (% market value), 2011
Table 14: Italy Pre-packed Sandwiches Consumer Group Share (% market value), 2011
Table 15: Italy Prepared Salads Consumer Group Share (% market value), 2011
Table 16: Italy Savory Baked Goods Consumer Group Share (% market value), 2011
Table 17: Italy Total Cured Meats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Italy Total Fermented Meats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Italy Total Pates Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Italy Total Pies & Savory Appetizers Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Italy Total Pre-packed Sandwiches Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Italy Total Prepared Salads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Italy Total Savory Baked Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Italy Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Italy Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Italy Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Italy Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Italy Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Italy Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Italy Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Italy Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Italy Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Italy Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Italy Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Italy Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Italy Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Italy Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Italy Cured Meats Consumer Profiles (% consumers by sub-group), 2011
Table 39: Italy Fermented Meats Consumer Profiles (% consumers by sub-group), 2011
Table 40: Italy Pates Consumer Profiles (% consumers by sub-group), 2011
Table 41: Italy Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011
Table 42: Italy Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011
Table 43: Italy Prepared Salads Consumer Profiles (% consumers by sub-group), 2011
Table 44: Italy Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011
Table 45: Italy Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Italy Cured Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Italy Fermented Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Italy Pates Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Italy Pies & Savory Appetizers Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Italy Pre-packed Sandwiches Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Italy Prepared Salads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Italy Savory Baked Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Italy, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Italy, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Italy, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Italy, Pates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Italy, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Italy, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Italy, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Italy, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Italy Chilled & Deli Foods Market Value (Euro million), by Category, 2011
Table 62: Italy Chilled & Deli Foods Market Value (US$ million), by Category, 2011
Table 63: Italy Chilled & Deli Foods Market Volume (Kg m), by Category, 2011
Table 64: Italy Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Table 65: Italy Chilled & Deli Foods Expenditure Per Capita (Euro), by Category, 2011
Table 66: Italy Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Table 67: Italy Chilled & Deli Foods Expenditure Per Household (Euro), by Category
Table 68: Italy Chilled & Deli Foods Expenditure Per Household (US$), by Category
Table 69: Italy Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011
Table 70: Italy Chilled & Deli Foods Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: Italy Chilled & Deli Foods Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: Italy Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: Italy Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: Italy Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: Italy Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: Italy Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: Italy Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: Italy Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: Italy Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: Italy Switchers to Auchan for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Italy Switchers From Auchan for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Italy Switchers to Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Italy Switchers From Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Italy Switchers to Conad for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Italy Switchers From Conad for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Italy Switchers to Coop Italia for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Italy Switchers From Coop Italia for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Italy Switchers to Despar Servizi for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Italy Switchers From Despar Servizi for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Italy Switchers to Esselunga for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Italy Switchers From Esselunga for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Italy Switchers to Eurospin for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Italy Switchers From Eurospin for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Italy Switchers to Interdis for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Italy Switchers From Interdis for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Italy Switchers to PAM for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Italy Switchers From PAM for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Italy Switchers to Selex for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Italy Switchers From Selex for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Italy Switchers to Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Italy Switchers From Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 103: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 104: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 105: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 106: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 107: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 108: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 109: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 110: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 111: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 112: Italy Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Figure 3: Italy Chilled & Deli Foods Value Share (%), by Gender, 2011
Figure 4: Italy Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Italy Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Italy Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Italy Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Italy Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Italy Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Figure 24: Italy Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Figure 25: Italy Chilled & Deli Foods Expenditure Per Household (US$), by Category
Figure 26: Italy Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: Italy Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Italy Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Italy Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Italy Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Italy Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Italy Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Italy Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Italy People Who Have Switched Retailer for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
