Synopsis
This report provides the results for the Fish & Seafood market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As an emerging economy, Brazilian consumers are being affected by new consumer behaviors and are developing new consumption habits in many CPG categories, including Fish & Seafood. Being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth, which makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fish & Seafood Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Fish & Seafood
2.2.2 Dried Fish & Seafood
2.2.3 Fresh Fish & Seafood (counter)
2.2.4 Frozen Fish & Seafood
2.2.5 Raw Packaged Fish & Seafood - processed pieces
2.2.6 Raw Packaged Fish & Seafood - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Fish & Seafood
2.3.2 Dried Fish & Seafood
2.3.3 Fresh Fish & Seafood (counter)
2.3.4 Frozen Fish & Seafood
2.3.5 Raw Packaged Fish & Seafood - processed pieces
2.3.6 Raw Packaged Fish & Seafood - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Fish & Seafood
3.1.2 Dried Fish & Seafood
3.1.3 Fresh Fish & Seafood (counter)
3.1.4 Frozen Fish & Seafood
3.1.5 Raw Packaged Fish & Seafood - processed pieces
3.1.6 Raw Packaged Fish & Seafood - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Fish & Seafood
3.2.2 Dried Fish & Seafood
3.2.3 Fresh Fish & Seafood (counter)
3.2.4 Frozen Fish & Seafood
3.2.5 Raw Packaged Fish & Seafood - processed pieces
3.2.6 Raw Packaged Fish & Seafood - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fish & Seafood Brand Choice and Private Label Shares
4.2.1 Ambient Fish & Seafood
4.2.2 Dried Fish & Seafood
4.2.3 Fresh Fish & Seafood (counter)
4.2.4 Frozen Fish & Seafood
4.2.5 Raw Packaged Fish & Seafood - processed pieces
4.2.6 Raw Packaged Fish & Seafood - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fish & Seafood
5.1.2 Ambient Fish & Seafood
5.1.3 Dried Fish & Seafood
5.1.4 Fresh Fish & Seafood (counter)
5.1.5 Frozen Fish & Seafood
5.1.6 Raw Packaged Fish & Seafood - processed pieces
5.1.7 Raw Packaged Fish & Seafood - whole cuts
6 Consumption Impact: Market Valuation
6.1 Fish & Seafood Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fish & Seafood Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fish & Seafood Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Fish & Seafood
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Ambient Fish & Seafood
7.2.2 Retail Share by Volume of Organized Retail - Dried Fish & Seafood
7.2.3 Retail Share by Volume of Organized Retail - Fresh Fish & Seafood (counter)
7.2.4 Retail Share by Volume of Organized Retail - Frozen Fish & Seafood
7.2.5 Retail Share by Volume of Organized Retail - Raw Packaged Fish & Seafood - processed pieces
7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Fish & Seafood - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Cia Zaffari Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 Coop Cooperativa de Consumo Switching Analysis
7.3.6 G.Barbosa Switching Analysis
7.3.7 Irmaos Bretas Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Fish & Seafood, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 DMA Distribuidora
7.4.6 G.Barbosa
7.4.7 Irmaos Bretas
7.4.8 Prezunic
7.4.9 SHV Makro
7.4.10 Wal-Mart
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Fish & Seafood Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Fish & Seafood Value Share (%), by Age Groups, 2011
Table 5: Brazil Fish & Seafood Value Share (%), by Gender, 2011
Table 6: Brazil Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Fish & Seafood Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Ambient Fish & Seafood Consumer Group Share (% market value), 2011
Table 11: Brazil Dried Fish & Seafood Consumer Group Share (% market value), 2011
Table 12: Brazil Fresh Fish & Seafood (counter) Consumer Group Share (% market value), 2011
Table 13: Brazil Frozen Fish & Seafood Consumer Group Share (% market value), 2011
Table 14: Brazil Raw Packaged Fish & Seafood - processed pieces Consumer Group Share (% market value), 2011
Table 15: Brazil Raw Packaged Fish & Seafood - whole cuts Consumer Group Share (% market value), 2011
Table 16: Brazil Total Ambient Fish & Seafood Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Dried Fish & Seafood Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Fresh Fish & Seafood (counter) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Frozen Fish & Seafood Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Raw Packaged Fish & Seafood - processed pieces Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Raw Packaged Fish & Seafood - whole cuts Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Ambient Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 35: Brazil Dried Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 36: Brazil Fresh Fish & Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 37: Brazil Frozen Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 38: Brazil Raw Packaged Fish & Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Raw Packaged Fish & Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Brazil Ambient Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Brazil Dried Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Brazil Fresh Fish & Seafood (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Brazil Frozen Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Brazil Raw Packaged Fish & Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Brazil Raw Packaged Fish & Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil, Overall Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Brazil, Ambient Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Brazil, Dried Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Brazil, Fresh Fish & Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Brazil, Frozen Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Brazil, Raw Packaged Fish & Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Brazil, Raw Packaged Fish & Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil Fish & Seafood Market Value (Brazilian Real million), by Category, 2011
Table 55: Brazil Fish & Seafood Market Value (US$ million), by Category, 2011
Table 56: Brazil Fish & Seafood Market Volume (Kg m), by Category, 2011
Table 57: Brazil Fish & Seafood Market Share (US$ million), by Category, 2011
Table 58: Brazil Fish & Seafood Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 59: Brazil Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Table 60: Brazil Fish & Seafood Expenditure Per Household (Brazilian Real), by Category
Table 61: Brazil Fish & Seafood Expenditure Per Household (US$), by Category
Table 62: Brazil Fish & Seafood Market Volume Share (Kg m), by Category, 2011
Table 63: Brazil Fish & Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Brazil Fish & Seafood Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Brazil Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 66: Brazil Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 67: Brazil Dried Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 68: Brazil Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 69: Brazil Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 70: Brazil Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 71: Brazil Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 72: Brazil Switchers to Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Brazil Switchers From Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Brazil Switchers to Cia Zaffari for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Brazil Switchers From Cia Zaffari for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Brazil Switchers to Companhia Brasileira de Distribuicao for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Brazil Switchers From Companhia Brasileira de Distribuicao for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Brazil Switchers to Coop Cooperativa de Consumo for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Brazil Switchers From Coop Cooperativa de Consumo for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil Switchers to G.Barbosa for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil Switchers From G.Barbosa for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil Switchers to Irmaos Bretas for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil Switchers From Irmaos Bretas for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil Switchers to Lojas Americanas for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Brazil Switchers From Lojas Americanas for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Brazil Switchers to Prezunic for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Brazil Switchers From Prezunic for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Brazil Switchers to SHV Makro for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Brazil Switchers From SHV Makro for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Brazil Switchers to Wal-Mart for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Brazil Switchers From Wal-Mart for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Brazil Switchers to Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Brazil Switchers From Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 95: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 96: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 97: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 98: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
Table 99: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 100: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 101: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 102: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 103: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 104: Brazil Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Fish & Seafood Value Share (%), by Age Groups, 2011
Figure 3: Brazil Fish & Seafood Value Share (%), by Gender, 2011
Figure 4: Brazil Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Fish & Seafood Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Brazil Fish & Seafood Market Share (US$ million), by Category, 2011
Figure 22: Brazil Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Figure 23: Brazil Fish & Seafood Expenditure Per Household (US$), by Category
Figure 24: Brazil Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 25: Brazil Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Brazil Dried Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Brazil Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Brazil Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Brazil Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Brazil Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Brazil People Who Have Switched Retailer for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
