Synopsis
This report provides the results for the Fish & Seafood market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ambient Fish & Seafood, Raw Packaged Fish & Seafood-processed, Raw Packaged Fish & Seafood-whole cuts, Dried Fish & Seafood, Fresh Fish & Seafood (counter) and Frozen Fish & Seafood markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the French economy has led consumers to review their consumption of most CPG products, including Fish & Seafood. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fish & Seafood Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Fish & Seafood
2.2.2 Dried Fish & Seafood
2.2.3 Fresh Fish & Seafood (counter)
2.2.4 Frozen Fish & Seafood
2.2.5 Raw Packaged Fish & Seafood - processed pieces
2.2.6 Raw Packaged Fish & Seafood - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Fish & Seafood
2.3.2 Dried Fish & Seafood
2.3.3 Fresh Fish & Seafood (counter)
2.3.4 Frozen Fish & Seafood
2.3.5 Raw Packaged Fish & Seafood - processed pieces
2.3.6 Raw Packaged Fish & Seafood - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Fish & Seafood
3.1.2 Dried Fish & Seafood
3.1.3 Fresh Fish & Seafood (counter)
3.1.4 Frozen Fish & Seafood
3.1.5 Raw Packaged Fish & Seafood - processed pieces
3.1.6 Raw Packaged Fish & Seafood - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Fish & Seafood
3.2.2 Dried Fish & Seafood
3.2.3 Fresh Fish & Seafood (counter)
3.2.4 Frozen Fish & Seafood
3.2.5 Raw Packaged Fish & Seafood - processed pieces
3.2.6 Raw Packaged Fish & Seafood - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fish & Seafood Brand Choice and Private Label Shares
4.2.1 Ambient Fish & Seafood
4.2.2 Dried Fish & Seafood
4.2.3 Fresh Fish & Seafood (counter)
4.2.4 Frozen Fish & Seafood
4.2.5 Raw Packaged Fish & Seafood - processed pieces
4.2.6 Raw Packaged Fish & Seafood - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fish & Seafood
5.1.2 Ambient Fish & Seafood
5.1.3 Dried Fish & Seafood
5.1.4 Fresh Fish & Seafood (counter)
5.1.5 Frozen Fish & Seafood
5.1.6 Raw Packaged Fish & Seafood - processed pieces
5.1.7 Raw Packaged Fish & Seafood - whole cuts
6 Consumption Impact: Market Valuation
6.1 Fish & Seafood Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fish & Seafood Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fish & Seafood Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fish & Seafood
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Fish & Seafood
7.2.2 Retail Share by Volume - Dried Fish & Seafood
7.2.3 Retail Share by Volume - Fresh Fish & Seafood (counter)
7.2.4 Retail Share by Volume - Frozen Fish & Seafood
7.2.5 Retail Share by Volume - Raw Packaged Fish & Seafood - processed pieces
7.2.6 Retail Share by Volume - Raw Packaged Fish & Seafood - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Auchan Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Casino Switching Analysis
7.3.6 Cora Switching Analysis
7.3.7 Francap Switching Analysis
7.3.8 ITM (Intermarché) Switching Analysis
7.3.9 Leclerc Switching Analysis
7.3.10 Louis Delhaize Switching Analysis
7.3.11 Metro Group Switching Analysis
7.3.12 Monoprix Switching Analysis
7.3.13 Schwarz Group Switching Analysis
7.3.14 Système U Switching Analysis
7.3.15 Other Switching Analysis
7.4 Profiles of End-Consumers of Fish & Seafood, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cora
7.4.5 ITM (Intermarché)
7.4.6 Leclerc
7.4.7 Monoprix
7.4.8 Système U
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Fish & Seafood Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Fish & Seafood Value Share (%), by Age Groups, 2011
Table 5: France Fish & Seafood Value Share (%), by Gender, 2011
Table 6: France Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Fish & Seafood Value Share (%) by Wealth Groups, 2011
Table 9: France Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Table 10: France Ambient Fish & Seafood Consumer Group Share (% market value), 2011
Table 11: France Dried Fish & Seafood Consumer Group Share (% market value), 2011
Table 12: France Fresh Fish & Seafood (counter) Consumer Group Share (% market value), 2011
Table 13: France Frozen Fish & Seafood Consumer Group Share (% market value), 2011
Table 14: France Raw Packaged Fish & Seafood - processed pieces Consumer Group Share (% market value), 2011
Table 15:
Table 16: France Total Ambient Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: France Total Dried Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Fresh Fish & Seafood (counter) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Frozen Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Raw Packaged Fish & Seafood - processed pieces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Raw Packaged Fish & Seafood - whole cuts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: France Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: France Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Ambient Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 35: France Dried Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 36: France Fresh Fish & Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 37: France Frozen Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 38: France Raw Packaged Fish & Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Raw Packaged Fish & Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: France Ambient Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: France Dried Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: France Fresh Fish & Seafood (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: France Frozen Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: France Raw Packaged Fish & Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: France Raw Packaged Fish & Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France, Overall Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: France, Ambient Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: France, Dried Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: France, Fresh Fish & Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: France, Frozen Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: France, Raw Packaged Fish & Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: France, Raw Packaged Fish & Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France Fish & Seafood Market Value (Euro million), by Category, 2011
Table 55: France Fish & Seafood Market Value (US$ million), by Category, 2011
Table 56: France Fish & Seafood Market Volume (Kg m), by Category, 2011
Table 57: France Fish & Seafood Market Share (US$ million), by Category, 2011
Table 58: France Fish & Seafood Expenditure Per Capita (Euro), by Category, 2011
Table 59: France Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Table 60: France Fish & Seafood Expenditure Per Household (Euro), by Category, 2011
Table 61: France Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Table 62: France Fish & Seafood Market Volume Share (Kg m), by Category, 2011
Table 63: France Fish & Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: France Fish & Seafood Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: France Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: France Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: France Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: France Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: France Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: France Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: France Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: France: Switchers to Aldi for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: France: Switchers From Aldi for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: France: Switchers to Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: France: Switchers From Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: France: Switchers to Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: France: Switchers From Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: France: Switchers to Casino for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: France: Switchers From Casino for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: France: Switchers to Cora for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France: Switchers From Cora for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France: Switchers From Francap for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France: Switchers to ITM (Intermarché) for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France: Switchers From ITM (Intermarché) for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France: Switchers to Leclerc for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France: Switchers From Leclerc for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France: Switchers to Louis Delhaize for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France: Switchers From Louis Delhaize for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France: Switchers to Metro Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France: Switchers From Metro Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France: Switchers to Monoprix for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France: Switchers From Monoprix for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France: Switchers to Schwarz Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: France: Switchers to Système U for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: France: Switchers From Système U for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: France: Switchers to Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: France: Switchers From Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 99: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 100: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 101: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 102: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 103: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 104: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 105: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 106: France: Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Fish & Seafood Value Share (%), by Age Groups, 2011
Figure 3: France Fish & Seafood Value Share (%), by Gender, 2011
Figure 4: France Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Fish & Seafood Value Share (%) by Wealth Groups, 2011
Figure 7: France Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: France Fish & Seafood Market Share (US$ million), by Category, 2011
Figure 22: France Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Figure 23: France Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Figure 24: France Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: France Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: France Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: France Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: France Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: France Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: France Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: France: People Who Have Switched Retailer for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
