Synopsis
This report provides the results for the Oils & Fats market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Oils and Solid Fats.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the German economy has led consumers to review their consumption of most CPG products, including Oils & Fats. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential, particularly new health trends, which play a key role in the Oils & Fats market.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oils & Fats Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Oils
2.2.2 Solid Fats
2.3 Behavioral Trends and Market Value
2.3.1 Oils
2.3.2 Solid Fats
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Oils
3.1.2 Solid Fats
3.2 Consumer Profiles by Product Category
3.2.1 Oils
3.2.2 Solid Fats
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Oils & Fats Brand Choice and Private Label Shares
4.2.1 Oils
4.2.2 Solid Fats
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oils & Fats
5.1.2 Oils
5.1.3 Solid Fats
6 Consumption Impact: Market Valuation
6.1 Oils & Fats Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oils & Fats Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oils & Fats Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Oils & Fats
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Oils
7.2.2 Retail Share by Volume - Solid Fats
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Coop (DE) Switching Analysis
7.3.4 dm-Drogeriemarkt Gmbh + Co.KG Switching Analysis
7.3.5 Edeka Switching Analysis
7.3.6 Globus Switching Analysis
7.3.7 Norma Switching Analysis
7.3.8 Rewe Group Switching Analysis
7.3.9 Schwarz Group Switching Analysis
7.3.10 Other Switching Analysis
7.4 Profiles of End-Consumers of Oils & Fats, by Retailer Used
7.4.1 Aldi
7.4.2 Edeka
7.4.3 Globus
7.4.4 Metro Group
7.4.5 Norma
7.4.6 Rewe Group
7.4.7 Schwarz Group
7.4.8 Tengelmann
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Oils & Fats Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Germany Survey Respondent Profile (weighted), 2011
Table 4: Germany Oils & Fats Value Share (%), by Age Groups, 2011
Table 5: Germany Oils & Fats Value Share (%), by Gender, 2011
Table 6: Germany Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Oils & Fats Value Share (%) by Wealth Groups, 2011
Table 9: Germany Oils & Fats Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Oils Consumer Group Share (% market value), 2011
Table 11: Germany Solid Fats Consumer Group Share (% market value), 2011
Table 12: Germany Total Oils Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 13: Germany Total Solid Fats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Germany Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 15: Germany Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 16: Germany Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Germany Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Germany Oils Consumer Profiles (% consumers by sub-group), 2011
Table 19: Germany Solid Fats Consumer Profiles (% consumers by sub-group), 2011
Table 20: Germany Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 21: Germany Oils Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 22: Germany Solid Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 23: Germany, Overall Oils & Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 24: Germany, Oils: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 25: Germany, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 26: Germany Oils & Fats Market Value (Euro million), by Category, 2011
Table 27: Germany Oils & Fats Market Value (US$ million), by Category, 2011
Table 28: Germany Oils & Fats Market Volume (Kg m), by Category, 2011
Table 29: Germany Oils & Fats Market Share (US$ million), by Category, 2011
Table 30: Germany Oils & Fats Expenditure Per Capita (Euro), by Category, 2011
Table 31: Germany Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Table 32: Germany Oils & Fats Expenditure Per Household (Euro), by Category
Table 33: Germany Oils & Fats Expenditure Per Household (US$), by Category
Table 34: Germany Oils & Fats Market Volume Share (Kg m), by Category, 2011
Table 35: Germany Oils & Fats Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 36: Germany Oils & Fats Consumption Per Household (Kg m / Households m), by Category, 2011
Table 37: Germany Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 38: Germany Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 39: Germany Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 40: Germany: Switchers to Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 41: Germany: Switchers From Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 42: Germany: Switchers to Coop (DE) for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 43: Germany: Switchers From Coop (DE) for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 44: Germany: Switchers to dm-Drogeriemarkt Gmbh + Co.KG for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 45: Germany: Switchers to Edeka for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 46: Germany: Switchers From Edeka for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 47: Germany: Switchers to Globus for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: Germany: Switchers to Norma for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: Germany: Switchers From Norma for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: Germany: Switchers to Rewe Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: Germany: Switchers From Rewe Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: Germany: Switchers to Schwarz Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: Germany: Switchers From Schwarz Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: Germany: Switchers to Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: Germany: Switchers From Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 57: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 58: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 59: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 60: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
Table 61: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 62: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 63: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 64: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Oils & Fats Value Share (%), by Age Groups, 2011
Figure 3: Germany Oils & Fats Value Share (%), by Gender, 2011
Figure 4: Germany Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Oils & Fats Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Oils & Fats Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 13: Germany Oils & Fats Market Share (US$ million), by Category, 2011
Figure 14: Germany Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Figure 15: Germany Oils & Fats Expenditure Per Household (US$), by Category
Figure 16: Germany Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 17: Germany Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 18: Germany Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 19: Germany: People Who Have Switched Retailer for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
