Synopsis
This report provides the results for the Pasta & Noodles market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles and Dried Pasta markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Pasta & Noodles Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Noodles
2.2.2 Ambient Pasta
2.2.3 Chilled Noodles
2.2.4 Chilled Pasta
2.2.5 Dried Noodles
2.2.6 Dried Pasta
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Noodles
2.3.2 Ambient Pasta
2.3.3 Chilled Noodles
2.3.4 Chilled Pasta
2.3.5 Dried Noodles
2.3.6 Dried Pasta
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Noodles
3.1.2 Ambient Pasta
3.1.3 Chilled Noodles
3.1.4 Chilled Pasta
3.1.5 Dried Noodles
3.1.6 Dried Pasta
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Pasta & Noodles Brand Choice and Private Label Shares
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta
4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Pasta & Noodles
5.1.2 Ambient Noodles
5.1.3 Ambient Pasta
5.1.4 Chilled Noodles
5.1.5 Chilled Pasta
5.1.6 Dried Noodles
5.1.7 Dried Pasta
6 Consumption Impact: Market Valuation
6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Pasta & Noodles Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Pasta & Noodles
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Ambient Noodles
7.2.2 Retail Share by Volume of Organized Retail - Ambient Pasta
7.2.3 Retail Share by Volume of Organized Retail - Chilled Noodles
7.2.4 Retail Share by Volume of Organized Retail - Chilled Pasta
7.2.5 Retail Share by Volume of Organized Retail - Dried Noodles
7.2.6 Retail Share by Volume of Organized Retail - Dried Pasta
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A. Angeloni Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Casino Switching Analysis
7.3.5 Companhia Brasileira de Distribuicao Switching Analysis
7.3.6 Irmaos Bretas Switching Analysis
7.3.7 Irmaos Muffato Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 Coop Cooperativa de Consumo
7.4.6 G.Barbosa
7.4.7 Irmaos Bretas
7.4.8 Lojas Americanas
7.4.9 Prezunic
7.4.10 Wal-Mart
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Pasta & Noodles Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Pasta & Noodles Value Share (%), by Age Groups, 2011
Table 5: Brazil Pasta & Noodles Value Share (%), by Gender, 2011
Table 6: Brazil Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Ambient Noodles Consumer Group Share (% market value), 2011
Table 11: Brazil Ambient Pasta Consumer Group Share (% market value), 2011
Table 12: Brazil Chilled Noodles Consumer Group Share (% market value), 2011
Table 13: Brazil Chilled Pasta Consumer Group Share (% market value), 2011
Table 14: Brazil Dried Noodles Consumer Group Share (% market value), 2011
Table 15: Brazil Dried Pasta Consumer Group Share (% market value), 2011
Table 16: Brazil Total Ambient Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Ambient Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Chilled Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Chilled Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Dried Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Dried Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 35: Brazil Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 36: Brazil Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 37: Brazil Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 38: Brazil Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Brazil Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Brazil Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Brazil Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Brazil Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Brazil Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Brazil Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Brazil, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Brazil, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Brazil, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Brazil, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Brazil, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Brazil, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil Pasta & Noodles Market Value (Brazilian Real million), by Category, 2011
Table 55: Brazil Pasta & Noodles Market Value (US$ million), by Category, 2011
Table 56: Brazil Pasta & Noodles Market Volume (Kg m), by Category, 2011
Table 57: Brazil Pasta & Noodles Market Share (US$ million), by Category, 2011
Table 58: Brazil Pasta & Noodles Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 59: Brazil Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Table 60: Brazil Pasta & Noodles Expenditure Per Household (Brazilian Real), by Category
Table 61: Brazil Pasta & Noodles Expenditure Per Household (US$), by Category
Table 62: Brazil Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
Table 63: Brazil Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Brazil Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Brazil Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 66: Brazil Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 67: Brazil Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 68: Brazil Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 69: Brazil Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 70: Brazil Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 71: Brazil Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 72: Brazil: Switchers to A. Angeloni for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Brazil: Switchers From A. Angeloni for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Brazil: Switchers to Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Brazil: Switchers From Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Brazil: Switchers to Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Brazil: Switchers From Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil: Switchers to Irmaos Bretas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil: Switchers From Irmaos Bretas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil: Switchers to Irmaos Muffato for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil: Switchers From Irmaos Muffato for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil: Switchers to Lojas Americanas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Brazil: Switchers From Lojas Americanas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Brazil: Switchers to Prezunic for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Brazil: Switchers From Prezunic for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Brazil: Switchers to SHV Makro for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Brazil: Switchers From SHV Makro for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Brazil: Switchers to Wal-Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Brazil: Switchers From Wal-Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Brazil: Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Brazil: Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 95: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 96: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 97: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 98: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 99: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 100: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 101: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 102: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 103: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 104: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Pasta & Noodles Value Share (%), by Age Groups, 2011
Figure 3: Brazil Pasta & Noodles Value Share (%), by Gender, 2011
Figure 4: Brazil Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Brazil Pasta & Noodles Market Share (US$ million), by Category, 2011
Figure 22: Brazil Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Figure 23: Brazil Pasta & Noodles Expenditure Per Household (US$), by Category
Figure 24: Brazil Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 25: Brazil Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Brazil Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Brazil Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Brazil Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Brazil Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Brazil Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Brazil: People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
