Synopsis
This report provides the results for the Pasta & Noodles market in Spain from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles and Dried Pasta markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the Spanish economy has led consumers to review their consumption of most CPG products, including Pasta & Noodles. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, which appears to be in its nascent stages, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Pasta & Noodles Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Noodles
2.2.2 Ambient Pasta
2.2.3 Chilled Noodles
2.2.4 Chilled Pasta
2.2.5 Dried Noodles
2.2.6 Dried Pasta
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Noodles
2.3.2 Ambient Pasta
2.3.3 Chilled Noodles
2.3.4 Chilled Pasta
2.3.5 Dried Noodles
2.3.6 Dried Pasta
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Noodles
3.1.2 Ambient Pasta
3.1.3 Chilled Noodles
3.1.4 Chilled Pasta
3.1.5 Dried Noodles
3.1.6 Dried Pasta
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Pasta & Noodles Brand Choice and Private Label Shares
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta
4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Pasta & Noodles
5.1.2 Ambient Noodles
5.1.3 Ambient Pasta
5.1.4 Chilled Noodles
5.1.5 Chilled Pasta
5.1.6 Dried Noodles
5.1.7 Dried Pasta
6 Consumption Impact: Market Valuation
6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Pasta & Noodles Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Pasta & Noodles
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Noodles
7.2.2 Retail Share by Volume - Ambient Pasta
7.2.3 Retail Share by Volume - Chilled Noodles
7.2.4 Retail Share by Volume - Chilled Pasta
7.2.5 Retail Share by Volume - Dried Noodles
7.2.6 Retail Share by Volume - Dried Pasta
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Miquel Switching Analysis
7.3.5 Other Switching Analysis
7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Pasta & Noodles Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Pasta & Noodles Value Share (%), by Age Groups, 2011
Table 5: Spain Pasta & Noodles Value Share (%), by Gender, 2011
Table 6: Spain Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Table 9: Spain Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Ambient Noodles Consumer Group Share (% market value), 2011
Table 11: Spain Ambient Pasta Consumer Group Share (% market value), 2011
Table 12: Spain Chilled Noodles Consumer Group Share (% market value), 2011
Table 13: Spain Chilled Pasta Consumer Group Share (% market value), 2011
Table 14: Spain Dried Noodles Consumer Group Share (% market value), 2011
Table 15: Spain Dried Pasta Consumer Group Share (% market value), 2011
Table 16: Spain Total Ambient Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Spain Total Ambient Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Spain Total Chilled Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Chilled Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Dried Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Dried Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Spain Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Spain Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Spain Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Spain Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 35: Spain Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 36: Spain Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 37: Spain Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 38: Spain Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 39: Spain Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 40: Spain Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Spain Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Spain Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Spain Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Spain Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Spain Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Spain Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Spain, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Spain, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Spain, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Spain, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Spain, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Spain, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Spain, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Spain Pasta & Noodles Market Value (Euro million), by Category, 2011
Table 55: Spain Pasta & Noodles Market Value (US$ million), by Category, 2011
Table 56: Spain Pasta & Noodles Market Volume (Kg m), by Category, 2011
Table 57: Spain Pasta & Noodles Market Share (US$ million), by Category, 2011
Table 58: Spain Pasta & Noodles Expenditure Per Capita (Euro), by Category, 2011
Table 59: Spain Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Table 60: Spain Pasta & Noodles Expenditure Per Household (Euro), by Category
Table 61: Spain Pasta & Noodles Expenditure Per Household (US$), by Category
Table 62: Spain Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
Table 63: Spain Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Spain Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Spain Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: Spain Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: Spain Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: Spain Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: Spain Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: Spain Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: Spain Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: Spain: Switchers to Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Spain: Switchers From Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Spain: Switchers to Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Spain: Switchers From Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Spain: Switchers to Miquel for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Spain: Switchers From Miquel for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Spain: Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Spain: Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Spain: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 81: Spain: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 82: Spain: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Pasta & Noodles Value Share (%), by Age Groups, 2011
Figure 3: Spain Pasta & Noodles Value Share (%), by Gender, 2011
Figure 4: Spain Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Spain Pasta & Noodles Market Share (US$ million), by Category, 2011
Figure 22: Spain Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Figure 23: Spain Pasta & Noodles Expenditure Per Household (US$), by Category
Figure 24: Spain Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: Spain Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: Spain Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: Spain Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Spain Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Spain Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Spain Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Spain: People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
