Consumer Trends in the Prepared Meals Market in France, 2011

Consumer Trends in the Prepared Meals Market in France, 2011

Category : Food & Beverages
Published On : March  2012
Pages : 73



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Synopsis
This report provides the results for the French Prepared Meals market in from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Meal Kits, Pizza and Ready Meals. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written? Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? Many views about France and it’s culinary past can lead to misconceptions about the current reality of the market. Prepared Meals have become increasingly popular and busy time-pressed adults in France are little different from their counterparts in other European countries when it comes to needing the occasional convenient meal solution. Future success will depend on the ability to cut through the myths and focus on the key consumers and trends driving their behaviors. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Prepared Meals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Meal Kits
2.2.2 Pizza
2.2.3 Ready Meals
2.3 Behavioral Trends and Market Value
2.3.1 Meal Kits
2.3.2 Pizza
2.3.3 Ready Meals
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Meal Kits
3.1.2 Pizza
3.1.3 Ready Meals
3.2 Consumer Profiles by Product Category
3.2.1 Meal Kits
3.2.2 Pizza
3.2.3 Ready Meals
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Prepared Meals Brand Choice and Private Label Shares
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Prepared Meals
5.1.2 Meal Kits
5.1.3 Pizza
5.1.4 Ready Meals
6 Consumption Impact: Market Valuation
6.1 Prepared Meals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Prepared Meals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Prepared Meals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Prepared Meals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Meal Kits
7.2.2 Retail Share by Volume - Pizza
7.2.3 Retail Share by Volume - Ready Meals
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Auchan Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Casino Switching Analysis
7.3.6 Cora Switching Analysis
7.3.7 Francap Switching Analysis
7.3.8 Leclerc Switching Analysis
7.3.9 Louis Delhaize Switching Analysis
7.3.10 Schwarz Group Switching Analysis
7.3.11 Système U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cora
7.4.5 ITM (Intermarché)
7.4.6 Leclerc
7.4.7 Monoprix
7.4.8 Système U
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Table
Table 1: Volume Units for the Prepared Meals Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Prepared Meals Value Share (%), by Age Groups, 2011
Table 5: France Prepared Meals Value Share (%), by Gender, 2011
Table 6: France Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Prepared Meals Value Share (%) by Wealth Groups, 2011
Table 9: France Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Table 10: France Meal Kits Consumer Group Share (% market value), 2011
Table 11: France Pizza Consumer Group Share (% market value), 2011
Table 12: France Ready Meals Consumer Group Share (% market value), 2011
Table 13: France Total Meal Kits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: France Total Pizza Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: France Total Ready Meals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: France Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: France Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: France Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: France Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: France Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: France Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: France Meal Kits Consumer Profiles (% consumers by sub-group), 2011
Table 23: France Pizza Consumer Profiles (% consumers by sub-group), 2011
Table 24: France Ready Meals Consumer Profiles (% consumers by sub-group), 2011
Table 25: France Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: France Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: France Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: France Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: France, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: France, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: France, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: France, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: France Prepared Meals Market Value (Euro million), by Category, 2011
Table 34: France Prepared Meals Market Value (US$ million), by Category, 2011
Table 35: France Prepared Meals Market Volume (Kg m), by Category, 2011
Table 36: France Prepared Meals Market Share (US$ million), by Category, 2011
Table 37: France Prepared Meals Expenditure Per Capita (Euro), by Category, 2011
Table 38: Spain Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Table 39: France Prepared Meals Expenditure Per Household (Euro), by Category
Table 40: France Prepared Meals Expenditure Per Household (US$), by Category
Table 41: France Prepared Meals Market Volume Share (Kg m), by Category, 2011
Table 42: France Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: France Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 44: France Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 45: France Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 46: France Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 47: France Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 48: France Switchers to Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: France Switchers From Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: France Switchers to Auchan for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: France Switchers From Auchan for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: France Switchers to Carrefour for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: France Switchers From Carrefour for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: France Switchers to Casino for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: France Switchers From Casino for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: France Switchers to Cora for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: France Switchers to Francap for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: France Switchers From Francap for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: France Switchers to Leclerc for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: France Switchers From Leclerc for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: France Switchers to Louis Delhaize for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: France Switchers From Louis Delhaize for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: France Switchers to Schwarz Group for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: France Switchers to Système U for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: France Switchers From Système U for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: France Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: France Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 70: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 71: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 72: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 74: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 75: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 78: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 80: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 81: France Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Prepared Meals Value Share (%), by Age Groups, 2011
Figure 3: France Prepared Meals Value Share (%), by Gender, 2011
Figure 4: France Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Prepared Meals Value Share (%) by Wealth Groups, 2011
Figure 7: France Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: France Prepared Meals Market Share (US$ million), by Category, 2011
Figure 16: France Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Figure 17: France Prepared Meals Expenditure Per Household (US$), by Category
Figure 18: France Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 19: France Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 20: France Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 21: France Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 22: France People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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