Synopsis
This report provides the results for the Savory Snacks market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
At present the market is skewed towards younger consumers and this is likely to continue. While snacks marketers must account for the health and responsible marketing agendas, it is clear that understanding the trends prevalent among these consumers will be the key to maximizing future sales.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Savory Snacks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ethnic/traditional Snacks
2.2.2 Meat Snacks
2.2.3 Nuts & Seeds
2.2.4 Popcorn
2.2.5 Potato Chips
2.2.6 Pretzels
2.2.7 Processed Snacks
2.3 Behavioral Trends and Market Value
2.3.1 Ethnic/traditional Snacks
2.3.2 Meat Snacks
2.3.3 Nuts & Seeds
2.3.4 Popcorn
2.3.5 Potato Chips
2.3.6 Pretzels
2.3.7 Processed Snacks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ethnic/traditional Snacks
3.1.2 Meat Snacks
3.1.3 Nuts & Seeds
3.1.4 Popcorn
3.1.5 Potato Chips
3.1.6 Pretzels
3.1.7 Processed Snacks
3.2 Consumer Profiles by Product Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Meat Snacks
3.2.3 Nuts & Seeds
3.2.4 Popcorn
3.2.5 Potato Chips
3.2.6 Pretzels
3.2.7 Processed Snacks
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Savory Snacks Brand Choice and Private Label Shares
4.2.1 Ethnic/traditional Snacks
4.2.2 Meat Snacks
4.2.3 Popcorn
4.2.4 Potato Chips
4.2.5 Pretzels
4.2.6 Processed Snacks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Savory Snacks
5.1.2 Ethnic/traditional Snacks
5.1.3 Meat Snacks
5.1.4 Nuts & Seeds
5.1.5 Popcorn
5.1.6 Potato Chips
5.1.7 Pretzels
5.1.8 Processed Snacks
6 Consumption Impact: Market Valuation
6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Savory Snacks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Savory Snacks
7.2 Retailer Volume of Organized Retail Share by Category
7.2.1 Retail Share by Volume of Organized Retail - Ethnic/traditional Snacks
7.2.2 Retail Share by Volume - Meat Snacks
7.2.3 Retail Share by Volume of Organized Retail - Nuts & Seeds
7.2.4 Retail Share by Volume of Organized Retail - Popcorn
7.2.5 Retail Share by Volume of Organized Retail - Potato Chips
7.2.6 Retail Share by Volume of Organized Retail - Pretzels
7.2.7 Retail Share by Volume of Organized Retail - Processed Snacks
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A. Angeloni Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 DMA Distribuidora Switching Analysis
7.3.6 Drogasil S.A. Switching Analysis
7.3.7 G.Barbosa Switching Analysis
7.3.8 Irmaos Bretas Switching Analysis
7.3.9 Lojas Americanas Switching Analysis
7.3.10 Prezunic Switching Analysis
7.3.11 SHV Makro Switching Analysis
7.3.12 Wal-Mart Switching Analysis
7.3.13 Other Switching Analysis
7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
7.4.1 Carrefour
7.4.2 Cia Zaffari
7.4.3 Companhia Brasileira de Distribuicao
7.4.4 G.Barbosa
7.4.5 Irmaos Muffato
7.4.6 Lojas Americanas
7.4.7 Prezunic
7.4.8 Wal-Mart
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for Savory Snacks Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Savory Snacks Value Share (%), by Age Groups, 2011
Table 5: Brazil Savory Snacks Value Share (%), by Gender, 2011
Table 6: Brazil Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Savory Snacks Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
Table 11: Brazil Meat Snacks Consumer Group Share (% market value), 2011
Table 12: Brazil Nuts & Seeds Consumer Group Share (% market value), 2011
Table 13: Brazil Popcorn Consumer Group Share (% market value), 2011
Table 14: Brazil Potato Chips Consumer Group Share (% market value), 2011
Table 15: Brazil Pretzels Consumer Group Share (% market value), 2011
Table 16: Brazil Processed Snacks Consumer Group Share (% market value), 2011
Table 17: Brazil Total Ethnic/traditional Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Meat Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Nuts & Seeds Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Popcorn Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Potato Chips Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Total Pretzels Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Processed Snacks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
Table 41: Brazil Popcorn Consumer Profiles (% consumers by sub-group), 2011
Table 42: Brazil Potato Chips Consumer Profiles (% consumers by sub-group), 2011
Table 43: Brazil Pretzels Consumer Profiles (% consumers by sub-group), 2011
Table 44: Brazil Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Brazil Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Brazil Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Brazil Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Brazil Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Brazil Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Brazil Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Brazil, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Brazil, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Brazil, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Brazil, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Brazil, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Brazil, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Brazil, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Brazil Savory Snacks Market Value (Brazilian Real million), by Category, 2011
Table 61: Brazil Savory Snacks Market Value (US$ million), by Category, 2011
Table 62: Brazil Savory Snacks Market Volume (Kg m), by Category, 2011
Table 63: Brazil Savory Snacks Market Share (US$ million), by Category, 2011
Table 64: Brazil Savory Snacks Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 65: Brazil Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 66: Brazil Savory Snacks Expenditure Per Household (Brazilian Real), by Category
Table 67: Brazil Savory Snacks Expenditure Per Household (US$), by Category
Table 68: Brazil Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 69: Brazil Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 70: Brazil Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
Table 71: Brazil Savory Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 72: Brazil Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 73: Brazil Meat Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 74: Brazil Nuts & Seeds Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 75: Brazil Popcorn Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 76: Brazil Potato Chips Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 77: Brazil Pretzels Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 78: Brazil Processed Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 79: Brazil Switchers to A. Angeloni for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil Switchers From A. Angeloni for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil Switchers to Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil Switchers From Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil Switchers to Companhia Brasileira de Distribuicao for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil Switchers From Companhia Brasileira de Distribuicao for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Brazil Switchers to DMA Distribuidora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Brazil Switchers From DMA Distribuidora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Brazil Switchers From Drogasil S.A. for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Brazil Switchers to G.Barbosa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Brazil Switchers From G.Barbosa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Brazil Switchers to Irmaos Bretas for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Brazil Switchers From Irmaos Bretas for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Brazil Switchers to Lojas Americanas for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Brazil Switchers From Lojas Americanas for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Brazil Switchers to Prezunic for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Brazil Switchers From Prezunic for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Brazil Switchers to SHV Makro for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Brazil Switchers From SHV Makro for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Brazil Switchers to Wal-Mart for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Brazil Switchers From Wal-Mart for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Brazil Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Brazil Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 103: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 104: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 105: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 106: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 107: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 108: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 109: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 110: Brazil Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: Brazil Savory Snacks Value Share (%), by Gender, 2011
Figure 4: Brazil Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Brazil Savory Snacks Market Share (US$ million), by Category, 2011
Figure 24: Brazil Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 25: Brazil Savory Snacks Expenditure Per Household (US$), by Category
Figure 26: Brazil Savory Snacks Survey-tracked Retailer Shares by Volume of Organized Retail(% of Kg m), 2011
Figure 27: Brazil Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Brazil Meat Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Brazil Nuts & Seeds Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Brazil Popcorn Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Brazil Potato Chips Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 32: Brazil Pretzels Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 33: Brazil Processed Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 34: Brazil People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
