This report provides the results for the Savory Snacks market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Research Beam Model: Research Beam Product ID: 70224 7495 USD New
Consumer Trends in the Savory Snacks Market in India, 2011
 
 

Consumer Trends in the Savory Snacks Market in India, 2011

  • Category : Food and Beverages
  • Published On : March   2012
  • Pages : 61
  • Publisher : Canadean
 
 
 
Synopsis
This report provides the results for the Savory Snacks market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks market.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.
Summary
Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This is particularly important in Savory Snacks, which contains relatively new markets in the country such as Popcorn, Potato Chips and Pretzels. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Savory Snacks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ethnic/traditional Snacks
2.2.2 Nuts & Seeds
2.2.3 Popcorn
2.2.4 Potato Chips
2.2.5 Processed Snacks
2.3 Behavioral Trends and Market Value
2.3.1 Ethnic/traditional Snacks
2.3.2 Nuts & Seeds
2.3.3 Popcorn
2.3.4 Potato Chips
2.3.5 Processed Snacks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ethnic/traditional Snacks
3.1.2 Nuts & Seeds
3.1.3 Popcorn
3.1.4 Potato Chips
3.1.5 Processed Snacks
3.2 Consumer Profiles by Product Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Nuts & Seeds
3.2.3 Popcorn
3.2.4 Potato Chips
3.2.5 Processed Snacks
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Savory Snacks Brand Choice and Private Label Shares
4.2.1 Ethnic/traditional Snacks
4.2.2 Popcorn
4.2.3 Potato Chips
4.2.4 Processed Snacks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Savory Snacks
5.1.2 Ethnic/traditional Snacks
5.1.3 Nuts & Seeds
5.1.4 Popcorn
5.1.5 Potato Chips
5.1.6 Processed Snacks
6 Consumption Impact: Market Valuation
6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Savory Snacks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer

List Of Table
Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Savory Snacks Value Share (%), by Age Groups, 2011
Table 5: India Savory Snacks Value Share (%), by Gender, 2011
Table 6: India Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Savory Snacks Value Share (%) by Wealth Groups, 2011
Table 9: India Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Table 10: India Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
Table 11: India Nuts & Seeds Consumer Group Share (% market value), 2011
Table 12: India Popcorn Consumer Group Share (% market value), 2011
Table 13: India Potato Chips Consumer Group Share (% market value), 2011
Table 14: India Processed Snacks Consumer Group Share (% market value), 2011
Table 15: India Total Ethnic/traditional Snacks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Total Nuts & Seeds Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Popcorn Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Potato Chips Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Processed Snacks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 31: India Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
Table 32: India Popcorn Consumer Profiles (% consumers by sub-group), 2011
Table 33: India Potato Chips Consumer Profiles (% consumers by sub-group), 2011
Table 34: India Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 35: India Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 36: India Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: India Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: India Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: India Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: India, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 41: India, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: India, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: India, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: India, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: India, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: India Savory Snacks Market Value (Indian Rupee million), by Category, 2011
Table 47: India Savory Snacks Market Value (US$ million), by Category, 2011
Table 48: India Savory Snacks Market Volume (Kg m), by Category, 2011
Table 49: India Savory Snacks Market Share (US$ million), by Category, 2011
Table 50: India Savory Snacks Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 51: India Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 52: India Savory Snacks Expenditure Per Household (Indian Rupee), by Category
Table 53: India Savory Snacks Expenditure Per Household (US$), by Category
Table 54: India Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 55: India Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 56: India Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: India Savory Snacks Value Share (%), by Gender, 2011
Figure 4: India Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: India Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: India Savory Snacks Market Share (US$ million), by Category, 2011
Figure 20: India Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 21: India Savory Snacks Expenditure Per Household (US$), by Category

PURCHASE OPTIONS
 
 
 

How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.


  Contact
 

Subscribe to Our Newsletter

 
 
REQUEST SAMPLE    ASK FOR DISCOUNT