Synopsis
This report provides the results for the Savory Snacks market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels and processed snacks.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Savory Snacks market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The traditional view of Potato Chips being driven by kids snacking is now outdated and marketers must react to the changing consumer profile, and likely differing needs, of not just adults, but different groups within adults. Conflicting consumer needs – quality, indulgence clashing with health concerns in general mean careful positioning will be required to responsibly maximize sales in the future.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Savory Snacks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ethnic/traditional Snacks
2.2.2 Meat Snacks
2.2.3 Nuts & Seeds
2.2.4 Popcorn
2.2.5 Potato Chips
2.2.6 Pretzels
2.2.7 Processed Snacks
2.3 Behavioral Trends and Market Value
2.3.1 Ethnic/traditional Snacks
2.3.2 Meat Snacks
2.3.3 Nuts & Seeds
2.3.4 Popcorn
2.3.5 Potato Chips
2.3.6 Pretzels
2.3.7 Processed Snacks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ethnic/traditional Snacks
3.1.2 Meat Snacks
3.1.3 Nuts & Seeds
3.1.4 Popcorn
3.1.5 Potato Chips
3.1.6 Pretzels
3.1.7 Processed Snacks
3.2 Consumer Profiles by Product Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Meat Snacks
3.2.3 Nuts & Seeds
3.2.4 Popcorn
3.2.5 Potato Chips
3.2.6 Pretzels
3.2.7 Processed Snacks
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Savory Snacks Brand Choice and Private Label Shares
4.2.1 Ethnic/traditional Snacks
4.2.2 Meat Snacks
4.2.3 Nuts & Seeds
4.2.4 Popcorn
4.2.5 Potato Chips
4.2.6 Pretzels
4.2.7 Processed Snacks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Savory Snacks
5.1.2 Ethnic/traditional Snacks
5.1.3 Meat Snacks
5.1.4 Nuts & Seeds
5.1.5 Popcorn
5.1.6 Potato Chips
5.1.7 Pretzels
5.1.8 Processed Snacks
6 Consumption Impact: Market Valuation
6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
6.1.1 Market Volume by Category
6.2 Savory Snacks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Savory Snacks
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ethnic/traditional Snacks
7.2.2 Retail Share by Volume - Meat Snacks
7.2.3 Retail Share by Volume - Nuts & Seeds
7.2.4 Retail Share by Volume - Popcorn
7.2.5 Retail Share by Volume - Potato Chips
7.2.6 Retail Share by Volume - Pretzels
7.2.7 Retail Share by Volume - Processed Snacks
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Asda Switching Analysis
7.3.4 Co-Op/Somerfield Switching Analysis
7.3.5 Iceland Switching Analysis
7.3.6 Lidl Switching Analysis
7.3.7 M&S Switching Analysis
7.3.8 Morrisons Switching Analysis
7.3.9 Sainsbury's Switching Analysis
7.3.10 Tesco Switching Analysis
7.3.11 Waitrose Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
7.4.1 Asda
7.4.2 Co-Op/Somerfield
7.4.3 Lidl
7.4.4 Morrisons
7.4.5 Sainsbury's
7.4.6 Tesco
7.4.7 Waitrose
7.4.8 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Savory Snacks Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Savory Snacks Value Share (%), by Gender, 2011
Table 6: United Kingdom Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Savory Snacks Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
Table 11: United Kingdom Meat Snacks Consumer Group Share (% market value), 2011
Table 12: United Kingdom Nuts & Seeds Consumer Group Share (% market value), 2011
Table 13: United Kingdom Popcorn Consumer Group Share (% market value), 2011
Table 14: United Kingdom Potato Chips Consumer Group Share (% market value), 2011
Table 15: United Kingdom Pretzels Consumer Group Share (% market value), 2011
Table 16: United Kingdom Processed Snacks Consumer Group Share (% market value), 2011
Table 17: United Kingdom Total Ethnic/traditional Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United Kingdom Total Meat Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United Kingdom Total Nuts & Seeds Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United Kingdom Total Popcorn Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United Kingdom Total Potato Chips Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Total Pretzels Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United Kingdom Total Processed Snacks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United Kingdom Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United Kingdom Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United Kingdom Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United Kingdom Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United Kingdom Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United Kingdom Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United Kingdom Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 39: United Kingdom Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 40: United Kingdom Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
Table 41: United Kingdom Popcorn Consumer Profiles (% consumers by sub-group), 2011
Table 42: United Kingdom Potato Chips Consumer Profiles (% consumers by sub-group), 2011
Table 43: United Kingdom Pretzels Consumer Profiles (% consumers by sub-group), 2011
Table 44: United Kingdom Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 45: United Kingdom Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: United Kingdom Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: United Kingdom Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: United Kingdom Nuts & Seeds Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: United Kingdom Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: United Kingdom Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: United Kingdom Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: United Kingdom Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: United Kingdom, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United Kingdom, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: United Kingdom, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: United Kingdom, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: United Kingdom, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: United Kingdom, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United Kingdom, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United Kingdom, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: United Kingdom Savory Snacks Market Value (Pound Sterling million), by Category, 2011
Table 62: United Kingdom Savory Snacks Market Value (US$ million), by Category, 2011
Table 63: United Kingdom Savory Snacks Market Volume (Kg m), by Category, 2011
Table 64: United Kingdom Savory Snacks Market Share (US$ million), by Category, 2011
Table 65: United Kingdom Savory Snacks Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 66: United Kingdom Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 67: United Kingdom Savory Snacks Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Savory Snacks Expenditure Per Household (US$), by Category
Table 69: United Kingdom Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 70: United Kingdom Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: United Kingdom Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: United Kingdom Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: United Kingdom Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: United Kingdom Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: United Kingdom Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: United Kingdom Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: United Kingdom Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: United Kingdom Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: United Kingdom Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: United Kingdom: Switchers to Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United Kingdom: Switchers From Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United Kingdom: Switchers to Asda for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United Kingdom: Switchers From Asda for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United Kingdom: Switchers to Co-Op/Somerfield for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United Kingdom: Switchers From Co-Op/Somerfield for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United Kingdom: Switchers to Iceland for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United Kingdom: Switchers From Iceland for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: United Kingdom: Switchers to Lidl for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: United Kingdom: Switchers From Lidl for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: United Kingdom: Switchers to M&S for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: United Kingdom: Switchers From M&S for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: United Kingdom: Switchers to Morrisons for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: United Kingdom: Switchers From Morrisons for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: United Kingdom: Switchers to Sainsbury's for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: United Kingdom: Switchers From Sainsbury's for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: United Kingdom: Switchers to Tesco for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: United Kingdom: Switchers From Tesco for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: United Kingdom: Switchers to Waitrose for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: United Kingdom: Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: United Kingdom: Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 102: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 103: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 104: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 105: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 106: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 107: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 108: United Kingdom: Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Savory Snacks Value Share (%), by Gender, 2011
Figure 4: United Kingdom Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United Kingdom Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United Kingdom Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: United Kingdom Savory Snacks Market Share (US$ million), by Category, 2011
Figure 24: United Kingdom Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 25: United Kingdom Savory Snacks Expenditure Per Household (US$), by Category
Figure 26: United Kingdom Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: United Kingdom Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: United Kingdom Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: United Kingdom Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: United Kingdom Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: United Kingdom Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: United Kingdom Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: United Kingdom Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: United Kingdom: People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
