Synopsis
This report provides the results for the Seasonings, Dressings & Sauces Market in Spain from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Bouillons & Stocks, Chutneys & Relishes, Condiments, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Seasonings, Dressings & Sauces market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Usage rates of product are lower amongst the younger age groups – and if these patterns continue while certain categories might benefit in general the overall market will face lower volume sales in the longer term. Marketers in these categories should seek to update their approaches and focus more specifically on consumer needs in order to prevent this potential threat to longer term sales.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Seasonings, Dressings & Sauces Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bouillons & Stocks
2.2.2 Chutneys & Relishes
2.2.3 Condiments
2.2.4 Dips
2.2.5 Dressings
2.2.6 Dry Cooking Sauces
2.2.7 Herbs, Spices & Seasonings
2.2.8 Wet Cooking Sauces
2.3 Behavioral Trends and Market Value
2.3.1 Bouillons & Stocks
2.3.2 Chutneys & Relishes
2.3.3 Condiments
2.3.4 Dips
2.3.5 Dressings
2.3.6 Dry Cooking Sauces
2.3.7 Herbs, Spices & Seasonings
2.3.8 Wet Cooking Sauces
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bouillons & Stocks
3.1.2 Chutneys & Relishes
3.1.3 Condiments
3.1.4 Dips
3.1.5 Dressings
3.1.6 Dry Cooking Sauces
3.1.7 Herbs, Spices & Seasonings
3.1.8 Wet Cooking Sauces
3.2 Consumer Profiles by Product Category
3.2.1 Bouillons & Stocks
3.2.2 Chutneys & Relishes
3.2.3 Condiments
3.2.4 Dips
3.2.5 Dressings
3.2.6 Dry Cooking Sauces
3.2.7 Herbs, Spices & Seasonings
3.2.8 Wet Cooking Sauces
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Seasonings, Dressings & Sauces Brand Choice and Private Label Shares
4.2.1 Bouillons & Stocks
4.2.2 Chutneys & Relishes
4.2.3 Condiments
4.2.4 Dips
4.2.5 Dressings
4.2.6 Dry Cooking Sauces
4.2.7 Herbs, Spices & Seasonings
4.2.8 Wet Cooking Sauces
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Seasonings, Dressings & Sauces
5.1.2 Bouillons & Stocks
5.1.3 Chutneys & Relishes
5.1.4 Condiments
5.1.5 Dips
5.1.6 Dressings
5.1.7 Dry Cooking Sauces
5.1.8 Herbs, Spices & Seasonings
5.1.9 Wet Cooking Sauces
6 Consumption Impact: Market Valuation
6.1 Seasonings, Dressings & Sauces Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Seasonings, Dressings & Sauces Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Seasonings, Dressings & Sauces Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Seasonings, Dressings & Sauces
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Bouillons & Stocks
7.2.2 Retail Share by Volume - Chutneys & Relishes
7.2.3 Retail Share by Volume - Condiments
7.2.4 Retail Share by Volume - Dips
7.2.5 Retail Share by Volume - Dressings
7.2.6 Retail Share by Volume - Dry Cooking Sauces
7.2.7 Retail Share by Volume - Herbs, Spices & Seasonings
7.2.8 Retail Share by Volume - Wet Cooking Sauces
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Miquel Switching Analysis
7.3.5 Schwarz Group Switching Analysis
7.3.6 Other Switching Analysis
7.4 Profiles of End-Consumers of Seasonings, Dressings & Sauces, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Seasonings, Dressings & Sauces Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Table 5: Spain Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Table 6: Spain Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Table 9: Spain Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Bouillons & Stocks Consumer Group Share (% market value), 2011
Table 11: Spain Chutneys & Relishes Consumer Group Share (% market value), 2011
Table 12: Spain Condiments Consumer Group Share (% market value), 2011
Table 13: Spain Dips Consumer Group Share (% market value), 2011
Table 14: Spain Dressings Consumer Group Share (% market value), 2011
Table 15: Spain Dry Cooking Sauces Consumer Group Share (% market value), 2011
Table 16: Spain Herbs, Spices & Seasonings Consumer Group Share (% market value), 2011
Table 17: Spain Wet Cooking Sauces Consumer Group Share (% market value), 2011
Table 18: Spain Total Bouillons & Stocks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Chutneys & Relishes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Condiments Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Dips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Total Dressings Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Spain Total Dry Cooking Sauces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Spain Total Herbs, Spices & Seasonings Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Spain Total Wet Cooking Sauces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Dips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Spain Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Spain Bouillons & Stocks Consumer Profiles (% consumers by sub-group), 2011
Table 43: Spain Chutneys & Relishes Consumer Profiles (% consumers by sub-group), 2011
Table 44: Spain Condiments Consumer Profiles (% consumers by sub-group), 2011
Table 45: Spain Dips Consumer Profiles (% consumers by sub-group), 2011
Table 46: Spain Dressings Consumer Profiles (% consumers by sub-group), 2011
Table 47: Spain Dry Cooking Sauces Consumer Profiles (% consumers by sub-group), 2011
Table 48: Spain Herbs, Spices & Seasonings Consumer Profiles (% consumers by sub-group), 2011
Table 49: Spain Wet Cooking Sauces Consumer Profiles (% consumers by sub-group), 2011
Table 50: Spain Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 51: Spain Bouillons & Stocks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Spain Chutneys & Relishes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Spain Condiments Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 54: Spain Dips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 55: Spain Dressings Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 56: Spain Dry Cooking Sauces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 57: Spain Herbs, Spices & Seasonings Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 58: Spain Wet Cooking Sauces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 59: Spain, Overall Seasonings, Dressings & Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Spain, Bouillons & Stocks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Spain, Chutneys & Relishes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 62: Spain, Condiments: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 63: Spain, Dips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 64: Spain, Dressings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 65: Spain, Dry Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 66: Spain, Herbs, Spices & Seasonings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 67: Spain, Wet Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 68: Spain Seasonings, Dressings & Sauces Market Value (Euro million), by Category, 2011
Table 69: Spain Seasonings, Dressings & Sauces Market Value (US$ million), by Category, 2011
Table 70: Spain Seasonings, Dressings & Sauces Market Volume (Kg m), by Category, 2011
Table 71: Spain Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
Table 72: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (Euro), by Category, 2011
Table 73: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Table 74: Spain Seasonings, Dressings & Sauces Expenditure Per Household (Euro), by Category
Table 75: Spain Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Table 76: Spain Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011
Table 77: Spain Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 78: Spain Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by Category, 2011
Table 79: Spain Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 80: Spain Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 81: Spain Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 82: Spain Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 83: Spain Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 84: Spain Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 85: Spain Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 86: Spain Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 87: Spain Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 88: Spain: Switchers to Auchan for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Spain: Switchers From Auchan for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Spain: Switchers to Carrefour for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Spain: Switchers From Carrefour for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Spain: Switchers to Miquel for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Spain: Switchers to Schwarz Group for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Spain: Switchers to Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Spain: Switchers From Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 97: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 98: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Figure 3: Spain Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Figure 4: Spain Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Dips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Spain Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 25: Spain Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
Figure 26: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Figure 27: Spain Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Figure 28: Spain Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 29: Spain Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Spain Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Spain Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Spain Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Spain Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Spain Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 35: Spain Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: Spain Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: Spain: People Who Have Switched Retailer for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
