Synopsis
This report provides the results for the Skincare market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level
Scope
Consumer survey data for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care and Make-Up Remover.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Summary
Why was the report written?
Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Body Care, Depilatories, Facial Care, Hand Care and Make-Up Remover are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skincare Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skincare Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skincare
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover
6 Consumption Impact: Market Valuation
6.1 Skincare Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skincare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skincare Volume Impact of Consumer Behaviour Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Skincare Value Share (%), by Age Groups, 2011
Table 5: India Skincare Value Share (%), by Gender, 2011
Table 6: India Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Skincare Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Skincare Value Share (%) by Wealth Groups, 2011
Table 9: India Skincare Value Share (%) by Busy Lives Groups, 2011
Table 10: India Body Care Consumer Group Share (% market value), 2011
Table 11: India Depilatories Consumer Group Share (% market value), 2011
Table 12: India Facial Care Consumer Group Share (% market value), 2011
Table 13: India Hand Care Consumer Group Share (% market value), 2011
Table 14: India Make-up Remover Consumer Group Share (% market value), 2011
Table 15: India Total Body Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Total Depilatories Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Facial Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Hand Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Make-up Remover Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: India Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: India Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: India Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: India Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: India Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 36: India Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: India Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: India Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: India Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: India Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 41: India, Overall Skincare Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: India, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: India, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: India, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: India, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: India, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: India Skincare Market Value (Indian Rupee million), by Category, 2011
Table 48: India Skincare Market Value (US$ million), by Category, 2011
Table 49: India Skincare Market Volume (Ltrs m), by Category, 2011
Table 50: India Skincare Market Share (US$ million), by Category, 2011
Table 51: India Skincare Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 52: India Skincare Expenditure Per Capita (US$), by Category, 2011
Table 53: India Skincare Expenditure Per Household (Indian Rupee), by Category
Table 54: India Skincare Expenditure Per Household (US$), by Category
Table 55: India Skincare Market Volume Share (Ltrs m), by Category, 2011
Table 56: India Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 57: India Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Skincare Value Share (%), by Age Groups, 2011
Figure 3: India Skincare Value Share (%), by Gender, 2011
Figure 4: India Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Skincare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Skincare Value Share (%) by Wealth Groups, 2011
Figure 7: India Skincare Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: India Skincare Market Share (US$ million), by Category, 2011
Figure 20: India Skincare Expenditure Per Capita (US$), by Category, 2011
Figure 21: India Skincare Expenditure Per Household (US$), by Category
