About craft beers
Craft beers are flavored beers brewed in microbreweries or small, independent, and traditional breweries. Small breweries are those that produce less than 6 million barrels of beer annually, while independent breweries are those where not more than 25% of the brewery is owned and managed by an alcoholic beverage company. Traditional breweries are those breweries where 50% of the volumes of beer produced are malt beers that use high-quality ingredients. Craft beers have distinctive tastes as compared to regular beers made of various flavors and ingredients. These beers are manufactured and served fresh in bottles, cans, and kegs.
Technavio's analysts forecast the craft beer market in the US to grow at a CAGR of 18.3% and 16.72% in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the craft beer market in the US for the period 2015-2019. To calculate the market size, this report includes revenue generated from the sales of the following craft beer:
• IPA (India pale ale)
• Seasonal
• Pale ale
• Amber ale
• Amber lager
• Wheat
• Bocks
• Fruit beer
• Others (other pale lagers, brewpub exclusive)
It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the craft beer market in the US. The market share of vendors is calculated on the basis of the sales of craft beer from supermarkets, drugstores, mass market retailers, convenience stores, clubs, and other retail chains. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market.
Key vendors
• D.G. Yuengling
• New Belgium Brewing
• Sierra Nevada Brewing
• The Boston Beer
• The Gambrinus
Other prominent vendors
• Anheuser-Busch
• Bell’s Brewery
• Brooklyn Brewery
• Craft Brew Alliance
• Deschutes Brewery
• Dogfish Head Craft Brewery
• Duvel Moortgat
• Harpoon Brewery
• Lagunitas Brewing
• Matt Brewing
• MillerCoors
• Minhas Craft Brewery
• Oskar Blues Brewing
• Stone Brewing
Market Driver
• Changing consumer tastes and preferences
• For a full, detailed list, view our report
Market Challenge
• Lack of awareness about craft beer
• For a full, detailed list, view our report
Market Trend
• Growing canned craft beer production
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Life cycle of craft beer in US
Five forces analysis
PART 06: Market segmentation by product
Market overview
PART 07: Market segmentation by demography
By gender and age
By area
By ethnicity
By income
PART 08: Market segmentation by type of brewery
Market overview
PART 09: Market segmentation by distribution channel
Market overview
On-premises consumption
Off-premises consumption
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Other prominent vendors
PART 16: Key vendor analysis
Boston Beer
D.G. Yuengling & Son
Gambrinus
New Belgium
Sierra Nevada
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Alcohol market in US 2014
Exhibit 03: Craft beer market in US 2014-2019 by revenue ($ billions)
Exhibit 04: Craft beer market in US 2014-2019 (billions of liters)
Exhibit 05: Average price of craft beer in US 2014-2019 ($ per liter)
Exhibit 06: Life cycle of craft beer in US 2014
Exhibit 07: Five forces analysis
Exhibit 08: Craft beer market in US by product 2014
Exhibit 09: Craft beer market in US by gender and age group 2014
Exhibit 10: Craft beer market segmentation by area 2014
Exhibit 11: Craft beer market by ethnicity 2014
Exhibit 12: Craft beer market segmentation by income group ($) 2014
Exhibit 13: Craft beer market in US by type of brewery 2014
Exhibit 14: Number of brewpubs and microbreweries in US 2010-2014
Exhibit 15: Overview of breweries count in US 2009-2014
Exhibit 16: Number of craft breweries by type 2009-2014
Exhibit 17: Craft beer market in US by distribution channel 2014
Exhibit 18: On-premises distribution of craft beer in US 2014
Exhibit 19: Off-premises distribution of craft beer in US 2014
Exhibit 20: Top 10 US states in terms of number of breweries 2013
Exhibit 21: Craft beer drinkers by generation 2014
Exhibit 22: Brewery count in US 2012-2014
Exhibit 23: Impact of drivers
Exhibit 24: Market share of craft beer in US 2014
Exhibit 25: Comparison of average prices of beer per liter 2014-2019 ($)
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Ranking of top five canned craft beer manufacturing states in US 2012
Exhibit 28: Market share of craft beer in total beer market in US by revenue 2014-2019
Exhibit 29: Sales of beer on-premises by type of beer 2014 (volume unit sales)
Exhibit 30: Major export destinations of American craft beer 2014
Exhibit 31: Key vendors in craft beer market in US by volume sold 2014
Exhibit 32: Boston Beer: Business segmentation
Exhibit 33: D.G. Yuengling & Son: Business segmentation
Exhibit 34: Gambrinus: Business segmentation 2014
Exhibit 35: New Belgium: Product segmentation 2014
Exhibit 36: Sierra Nevada: Product segmentation
