Critical Factors for Choosing a Marketing Agency in the Beverage Industry - 2012-2013 : Survey Snapshot

Critical Factors for Choosing a Marketing Agency in the Beverage Industry - 2012-2013 : Survey Snapshot

Category : Food & Beverages
Published On : July  2012
Pages : 31



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Synopsis
• Analysis of opinions drawn from leading beverage industry executives • Analysis on how media spend, marketing, sales strategies and practices are set to change in the beverage industry in 2012–2013 • Analysis of the marketing and sales strategies of leading beverage industry suppliers
Scope
• The opinions and forward looking statements of 144 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents. • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations. • The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East. • This report covers data and analysis on procurement and industry developments. • Key topics covered include buyer procurement behaviors and strategies. • In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how procurement expenditure, business strategies and practices in the beverage industry are set to change in 2012–13. This report gives you access to the category-level supplier selection criteria of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.
Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions. • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future. • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs. • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers. • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Beverage Industry: Critical Success Factors for Choosing a Marketing Agency
2.1 Critical success factors by region
2.2 Critical success factors by company turnover
3 Appendix
3.1 Global Beverage Industry Survey Results – Closed Questions
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Total Global Beverage Manufacturers' Industry Survey Respondents, 2012
Table 2: Global Beverage Manufacturers’ Industry Respondents by Job Role (%), 2012
Table 3: Global Beverage Manufacturers' Industry Respondents by Region (%), 2012
Table 4: Global Beverage Manufacturers' Industry Respondents by Company Turnover (%), 2012
Table 5: Global Beverage Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Beverage Industry Supplier Respondents by Region (%), 2012
Table 7: Global Beverage Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Table 9: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Table 10: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012
Table 11: Global Beverage Industry Survey Results - Closed Questions
List Of Figures
Figure 1: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Figure 2: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Figure 3: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012
Enquiry Before Buy