Synopsis
A detailed market research report on the Croatia beer industry. Researched and published by Canadean.
Scope
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Croatia Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
Summary
Why was the report written?
This report comprises high level market research data on the Croatia beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The beer market is in decline again. Despite the best efforts of the brewing industry, the Croatian economic crisis is taking its toll on consumption.
What are the key drivers behind recent market changes?
Most premium and super premium brands are suffering. There are no signs of recovery in 2013, with the weather unfavourable and no big sporting events to boost consumption.
What makes this report unique and essential to read?
The Croatia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Reasons To Buy
Motivated by excellent results in 2011, further breweries have extended their ranges to include beer mix products. Over 150 SKUs were being marketed by the second half of 2012.
Despite a market contraction overall, the discount segment managed to increase in share and volume terms during 2012. The total discount beer volume has steadily increased for a number of years.
Imports of beer steadily increased, with the majority coming from neighbouring Slovenia, Hungary and Bosnia and Herzegovina.
In 2012 Croatian brewers significantly increased exports as the domestic market was unable to absorb the quantity produced.
Canadean Croatia Beer Market Insights Report 2013
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1991-2015F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table – Taxation Base
Table – Legal Controls on Beer
Table – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table – Outlet Universe for Beer, Number/% Share, 2008-2012
Table – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table – Trade Margin Build-Up Model
Table – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2004-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
BUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table - BUP Full Brand List, ABV%, Pack Type
Table – BUP Brand Volumes, 2008-2012
CARLSBERG CROATIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Carlsberg Croatia Full Brand List, ABV%, Pack Type
Table – Carlsberg Croatia Brand Volumes, 2008-2012
PIVOVARA DARUVAR
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Daruvarska Pivovara Full Brand List, ABV%, Pack Type
Table – Daruvarska Pivovara Brand Volumes, 2008-2012
LASKA GRUPA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Full Brand List, ABV%, Pack Type
Table – Jadranska Pivovara Brand Volumes, 2008-2012
KARLOVACKA PIVOVARA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – Karlovacka Pivovara Full Brand List, ABV%, Pack Type
Table – Karlovacka Pivovara Brand Volumes, 2008-2012
OSJECKA PIVOVARA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table – Osjecka Pivovara Full Brand List, ABV%, Pack Type
Table – Osjecka Pivovara Brand Volumes, 2008-2012
ZAGREBACKA PIVOVARA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – Zagrebacka Pivovara Full Brand List, ABV%, Pack Type
Table – Zagrebacka Pivovara Brand Volumes, 2008-2012
ISTARSKA PIVOVARA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – Istarska Pivovara Full Brand List, ABV%, Pack Type
Table – Istarska Pivovara Brand Volumes, 2012
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
List of Tables
Table 1: Croatia Population Size and Growth, 1991-2015F 18
Table 2: East Europe Population Size and Growth, 2002-2013F 19
Table 3: Croatia Economic Indicators, 2004-2014F 19
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F 20
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F 21
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F 22
Table 7: Taxation Base 23
Table 8: Historical Excise Rates of Beer 23
Table 9: Legal Controls on Beer 24
Table 10: Tax Burden on Beer @ 5% Abv, 2012 25
Table 11: Leading Retail Groups for Beer 2008-2012 (number of outlets) 25
Table 12: Beer Key Facts 33
Table 13: Top 10 Beer Brands - Volume, 2010-2012 35
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012 36
Table 15: Licensed Brand Owners and Licensees 36
Table 16: Beer Market Valuation (Local Currency), 2011-2013F 45
Table 17: Trade Margin Build-Up Model 46
Table 18: Selected Consumer Beer Prices: Off-Premise, 2011-2013 47
Table 20: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F 50
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F 51
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F 51
Table 23: Commercial Beverage Consumption - Million Liters, 2002-2013F 52
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F 52
Table 25: Beer Production/Trade/Consumption, 2002-2013F 52
Table 26: Beer Production/Trade/Consumption - Growth, 2002-2013F 53
Table 27: Consumption of FABs and Cider, 2003-2013F 53
Table 28: Beer Foreign Trade By Country (Imports), 2009-2013F 53
Table 29: Beer Foreign Trade By Country (Exports), 2009-2013F 54
Table 30: Beer Market Valuation (Local Currency), 2011-2013F 54
Table 31: Beer Consumption by Local Definition, 2009-2013F 55
Table 32: Beer Consumption by Standard Price Segmentation, 2009-2013F 55
Table 33: Beer Consumption by Alcoholic Strength, 2009-2013F 55
Table 34: Beer Consumption by Type, 2009-2013F 56
Table 35: Beer Consumption by Geographic Scope, 2009-2013F 56
Table 36: Beer All Trademarks, 2008-2012 57
Table 37: Beer Brands by Local Definition, 2008-2012 59
Table 38: Beer Brands by Standard Price Segment, 2008-2012 61
Table 39: Beer Brands by Alcoholic Strength, 2008-2012 63
Table 40: Beer Brands by Type, 2008-2012 65
Table 41: Imported Brands by Origin, 2008-2012 67
Table 42: Beer Licensed Brands, 2008-2012 68
Table 43: Beer Private Label Brands, 2008-2012 69
Table 44: Beer Trademark Owners, 2008-2012 70
Table 45: Beer Local Operators, 2008-2012 72
Table 46: Beer leading Brewers/Importers, 2008-2012 74
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F 75
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F 75
Table 49: BUP Brand Volumes 2008-2011 77
Table 50: Breweries Capacity (000s HL) 79
Table 51: Carlsberg Croatia Full Brand List 79
Table 52: Carlsberg Croatia Brand Volumes 2008-2012 79
Table 53: Breweries Capacity (000s HL) 80
Table 54: Daruvarksa Pivovara Full Brand List 80
Table 55: Pivovara Daruvar Brand Volumes 2008-2012 81
Table 56: Breweries Capacity (000s HL) 83
Table 57: Full Brand List 83
Table 58: Jadranska Pivovara Brand Volumes 2008-2010 83
Table 59: Breweries Capacity (000s HL) 85
Table 60: Karlovacka Pivovara Full Brand List 85
Table 61: Karlovacka Pivovara Brand Volumes 2008-2012 85
Table 62: Breweries Capacity (000s HL) 87
Table 63: Osjecka Pivovara Full Brand List 87
Table 64: Osjecka Pivovara Brand Volumes 2009-2012 87
Table 65: Breweries Capacity (000s HL) 88
Table 66: Zagrebacka Pivovara Full Brand List 89
Table 67: Zagrebacka Pivovara Brand Volumes 2008-2012 89
Table 68: Breweries Capacity (000s HL) 90
Table 69: Istarska Full Brand List 90
Table 70: Istarska Pivovara Brand Volumes 2012-2012 91
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2012 40
Figure 2: Beer Consumption by Pack Material/Type, 2012 42
Figure 3: Beer Distribution by Channel, 2012 44
Figure 4: Beer Consumption by Price Segment, 2012 45
