Denmark Quarterly Beverage Tracker Report Q4 2013

Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Denmark beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The Danish economy has remained stagnant for three years. However, the EU Commission is optimistic that the economy is improving and after 2013’s modest 0.3% rise in GDP, the economy is likely to record a healthy 1.7% rise in 2014 and 2015. It is also relatively good news for Denmark from an unemployment perspective, with November figures showing a 4.4% rate down from 4.6% at the beginning of the year.

What are the key drivers behind recent market changes?
Consumers have also benefitted from record low levels of inflation, helped in part by the tax cuts on soft drinks and beer. In December, inflation stood at 0.8%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Denmark beverage industry and want more detail and analysis on this data. Canadean’s Denmark Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Reasons To Buy
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