About deodorant
Deodorants fall under the broad category of cosmetics. They are categorized into four different variants based on its physical appearance: sprays, roll-on, sticks and solid deodorant, and other deodorants (includes wipes, gels, and creams). Deodorants act as antiperspirant products and are considered as a drug by the US FDA. They contribute only 4.13% to the cosmetics market revenue in the US.
Technavio's analysts forecast the deodorant market in the US to grow at a CAGR of 5.62% over the period 2014-2019.
Covered in this report
The report covers the current scenario and the growth prospects of the deodorant market in the US for 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of various deodorants, which include:
• Deodorant sprays
• Roll-on deodorants
• Sticks & solid deodorants
• Other deodorants (cream, gel, pumps, and wipes)
Technavio's report, Deodorant Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the deodorant market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key vendors
• Henkel
• Kao Corporation
• L'Oréal
• Procter & Gamble
Other prominent vendors
• Beiersdorf Global
• Church & Dwight
• Helen of Troy
• Kao USA
• Reckitt Benckiser
• Tom's of Maine
Key market driver
• Increased demand for antiperspirant products
• For a full, detailed list, view our report
Key market challenge
• Adverse health effects
• For a full, detailed list, view our report
Key market trend
• High demand for organic and natural products
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast by revenue
Market size and forecast by volume
Five forces analysis
PART 06: Market segmentation by product
Deodorant market in US by product category
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Competitive scenario
Vendor share analysis 2014
Other prominent vendors
PART 13: Key vendor analysis
Colgate-Palmolive
Henkel
P&G
Revlon
Unilever
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Challenges versus market development
Exhibit 03: Deodorants product categories
Exhibit 04: Deodorant market in US 2014-2019 ($ billions)
Exhibit 05: Per capita expenditure on deodorants in US 2014-2019 ($)
Exhibit 06: Deodorant market in US 2014-2019 (millions of gallons)
Exhibit 07: Per capita consumption of deodorants in US 2014-2019 (ounces)
Exhibit 08: Revenue and volume growth rate comparison of deodorants in US 2014-2019
Exhibit 09: Five forces analysis
Exhibit 10: Deodorant market in US by product category 2014 and 2019
Exhibit 11: Deodorant market in US by product category 2014-2019 ($ millions)
Exhibit 12: Deodorant sprays market in US 2014-2019 ($ billions)
Exhibit 13: Per capita expenditure on deodorant sprays in US 2014-2019 ($)
Exhibit 14: Roll-on deodorants market in US 2014-2019 ($ millions)
Exhibit 15: Per capita expenditure on roll-on deodorants in US 2014-2019 ($)
Exhibit 16: Sticks & solid deodorants market in US 2014-2019 ($ millions)
Exhibit 17: Per capita expenditure on stick and solid deodorants in US 2014-2019 ($)
Exhibit 18: Other deodorants market in US 2014-2019 ($ millions)
Exhibit 19: Per capita expenditure on other deodorants in US 2014-2019 ($)
Exhibit 20: Market drivers
Exhibit 21: Impact of drivers
Exhibit 22: Market challenges
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Market trends
Exhibit 25: Deodorant market in the US by vendors share 2014
Exhibit 26: Leading brands of deodorant in the US in 2014
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2014
Exhibit 28: Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 29: Colgate-Palmolive: Geographical segmentation by revenue 2014
Exhibit 30: Henkel: Business segmentation by revenue 2014
Exhibit 31: Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 32: Henkel: Geographical segmentation by revenue 2014
Exhibit 33: P&G: Business segmentation by revenue 2015
Exhibit 34: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 35: P&G: Geographical segmentation by revenue 2015
Exhibit 36: Revlon: Business segmentation 2014 by revenue
Exhibit 37: Revlon: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 38: Revlon: Geographical segmentation by revenue 2014
Exhibit 39: Unilever: Business/product segmentation by revenue 2014
Exhibit 40: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 41: Unilever: Geographical segmentation by revenue 2014`
