World Digital Signage Market- Opportunities and Forecast, 2014 - 2020

World Digital Signage Market- Opportunities and Forecast, 2014 - 2020

Category : Semiconductor and Electronics




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Digital signage or dynamic signage is an electronic display that advertises contents, broadcast data, television programming and other contents. Digital signs make use of various technologies including LED and LCD. They are found in both private institutions and public places such as retail outlets, restaurants and corporate environment. Digital signs depend majorly on hardware components to ensure the delivery of high quality content.

Decreasing cost of displays and improved customer experience are driving the digital signage market worldwide. In addition, development of government bodies as well as fast growing educational sector has also contributed to the growth of the market. However, lack of standard policy and power problems are some of the key factors hampering the progress of the market. Technological developments including near field communication are expected to create greater opportunities. Advent of touch screen technology would also open new avenues.

The digital signage market is segmented based on type, application and geography. The types assessed in the market research report are hardware, services and software. The applications covered during the study are commercial, institutional, infrastructural and others. Regions such as North America, Europe, Asia Pacific and Europe would witness tremendous growth.The key market players active in the market are Onelan Ltd., Cisco Systems Inc., Winmate Communication Inc., Adflow Networks, Ucview Media Inc., Hewlett-Packard Company, Samsung Electronics Co. Ltd., Keywest Technology, AU Optronics, NEC Display Solutions Ltd., and Brightsign Llc.

KEY BENEFITS FOR STAKEHOLDERS

  • The market research report provides integrated information on the major drivers, restraints and opportunities influencing the industry growth during the forecast period.
  • The study further drills down to produce data volume by components, end customers and demography.
  • SWOT analysis of major brands, highlights weaknesses, strengths, opportunities and threats. The data proves effective for business owners planning on designing their marketing and branding strategies.
  • Region wise business performance discussed in the market research report would be valuable for enterprises planning to explore new areas.
  • The report not only examines the market dynamics but also takes a closer look at the growth rate and industrial chain structure.
  • Study further weighs up on the prominent market players and their business strategies to maintain their position.
  • Assessment of upstream and downstream market also forms an important part of the report.

DIGITAL SIGNAGE MARKET KEY SEGMENTS

Digital Signage Market By TypeHardware

  • Services
  • Software

Digital Signage Market Application

  • Commercial
  • Institutional
  • Infrastructural
  • Others

Digital Signage Market By Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Key Players

  • Onelan Ltd.
  • Cisco Systems Inc.
  • Winmate Communication Inc.
  • Adflow Networks
  • Ucview Media Inc.
  • Hewlett-Packard Company
  • Samsung Electronics Co. Ltd.
  • Keywest Technology
  • AU Optronics
  • NEC Display Solutions Ltd.
  • Brightsign Llc.

Table Of Contents 1 INTRODUCTION 16 1.1 OBJECTIVES OF THE STUDY 16 1.2 MARKET DEFINITION 17 1.3 STUDY SCOPE 17 1.3.1 MARKETS COVERED 17 1.3.2 GEOGRAPHIC SCOPE 19 1.4 YEARS CONSIDERED FOR THE STUDY 19 1.5 CURRENCY 19 1.6 LIMITATIONS 20 1.7 STAKEHOLDERS 20 2 RESEARCH METHODOLOGY 21 2.1 RESEARCH DATA 21 2.1.1 SECONDARY DATA 22 2.1.1.1 Key data from secondary sources 22 2.1.2 PRIMARY DATA 22 2.1.2.1 Key data from primary sources 23 2.1.2.2 Key industry insights 23 2.1.2.3 Breakdown of primary interviews 24 2.2 VARIABLES CONSIDERED IN FACTOR ANALYSIS 24 2.2.1 INTRODUCTION 24 2.2.2 DEMAND-SIDE ANALYSIS 25 2.2.2.1 The growing demand for self-service systems in various applications 25 2.2.3 SUPPLY-SIDE ANALYSIS 26 2.2.3.1 Increasing innovations in the digital signage market with new product launches as per the customers’ demands 27 2.3 MARKET SIZE ESTIMATION 29 2.3.1 BOTTOM-UP APPROACH 30 2.3.2 TOP-DOWN APPROACH 30 2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 31 2.5 RESEARCH ASSUMPTIONS 32 2.5.1 ASSUMPTIONS 32 3 EXECUTIVE SUMMARY 33 4 PREMIUM INSIGHTS 37 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL SIGNAGE MARKET 37 4.2 DIGITAL SIGNAGE MARKET – MAJOR APPLICATIONS 38 4.3 GLOBAL DIGITAL SIGNAGE MARKET 38 4.4 THE NORTH AMERICA ACCOUNTED FOR A SHARE OF OVER 30% OF THE DIGITAL SIGNAGE MARKET, IN 2014 39 4.5 DIGITAL SIGNAGE MARKET, BY DISPLAY TYPE 39 4.6 DIGITAL SIGNAGE MARKET: THE GROWING DEMAND IN THE SOFTWARE TYPE 40 4.7 DIGITAL SIGNAGE MARKET: LIFE CYCLE ANALYSIS, BY GEOGRAPHY 41 5 MARKET OVERVIEW 42 5.1 INTRODUCTION 43 5.2 EVOLUTION 44 5.3 MARKET SEGMENTATION 45 5.3.1 BY TYPE 45 5.3.2 BY HARDWARE 45 5.3.3 BY SOFTWARE 46 5.3.4 BY APPLICATION 46 5.3.5 BY GEOGRAPHY 47 5.4 MARKET DYNAMICS 48 5.4.1 DRIVERS 49 5.4.1.1 Growth of commercial display over consumer display in digital signage 49 5.4.1.2 Cost-Efficiency and assured return on investment 49 5.4.1.3 Prevention of paper wastage by using digital signage; use of LED backlit panels leading to energy saving 49 5.4.1.4 OLED-based displays used in medium or small-screened devices such mobile phones, tablets, and others would boost the market growth 50 5.4.2 RESTRAINTS 51 5.4.2.1 Lack of standards for interoperability between devices 51 5.4.2.2 Lack of awareness about digital signage and its benefits 51 5.4.3 OPPORTUNITIES 52 5.4.3.1 Increasing interactivity and highly dynamic nature 52 5.4.3.2 Emerging technologies such as ultra-high definition 52 5.4.3.3 Growing demand for signage solutions for retail, hospitality, and government organizations 52 5.4.4 CHALLENGES 53 5.4.4.1 Protection of digital signage from power issues 53 ? 6 INDUSTRY TRENDS 54 6.1 INTRODUCTION 54 6.2 VALUE CHAIN ANALYSIS 54 6.3 STRATEGIC BENCHMARKING 55 6.3.1 TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 55 7 DIGITAL SIGNAGE MARKET, BY TYPE 57 7.1 INTRODUCTION 58 7.2 HARDWARE 60 7.2.1 DISPLAY 62 7.2.1.1 Display, by type 63 7.2.1.1.1 LCD display 65 7.2.1.1.2 LED display 66 7.2.1.1.3 OLED display 66 7.2.1.1.4 Others 67 7.2.1.2 Display, by panel size 67 7.2.1.2.1 Below 19 inches 69 7.2.1.2.2 19 to 32 inches 69 7.2.1.2.3 32 to 52 inches 69 7.2.1.2.4 52 to 105 inches 69 7.2.1.3 Display, by brightness 70 7.2.1.3.1 0–500 nits 71 7.2.1.3.2 500–1000 nits 72 7.2.1.3.3 1000 nits and above 72 7.2.2 MEDIA PLAYERS 72 7.2.3 PROJECTORS 73 7.2.4 MOUNTS AND OTHER ACCESSORIES 74 7.3 SOFTWARE 75 7.3.1 INTRODUCTION 75 7.3.2 EDGE SERVER SOFTWARE 77 7.3.3 DISTRIBUTION AND SCHEDULING SOFTWARE 79 7.3.4 CONTENT MANAGEMENT SOFTWARE 80 7.3.5 OTHERS (ANALYTICS) 81 7.4 SERVICES 82 7.4.1 INSTALLATION SERVICES 83 7.4.2 MAINTENANCE AND SUPPORT SERVICES 84 7.4.3 OTHERS 84 8 DIGITAL SIGNAGE MARKET, BY APPLICATION 85 8.1 INTRODUCTION 86 8.2 COMMERCIAL 87 8.2.1 RETAIL 90 8.2.2 CORPORATE 92 8.2.3 HEALTHCARE 93 8.2.4 HOSPITALITY 94 8.2.5 GOVERNMENT 96 8.3 INFRASTRUCTURAL 98 8.3.1 TRANSPORTATION 101 8.3.2 ENTERTAINMENT 104 8.4 INSTITUTIONAL 106 8.4.1 BANKING 108 8.4.2 EDUCATION 110 8.5 INDUSTRIAL 112 8.6 OTHERS 112 9 GEOGRAPHIC ANALYSIS 114 9.1 INTRODUCTION 115 9.2 NORTH AMERICA 119 9.2.1 THE U.S. 121 9.2.2 CANADA 121 9.2.3 REST OF NORTH AMERICA 121 9.3 EUROPE 122 9.3.1 THE U.K. 123 9.3.2 GERMANY 123 9.3.3 FRANCE 124 9.3.4 OTHERS 124 9.4 ASIA-PACIFIC (APAC) 125 9.4.1 CHINA 126 9.4.2 JAPAN 127 9.4.3 SOUTH KOREA 128 9.4.4 OTHERS 128 9.5 REST OF THE WORLD (ROW) 129 9.5.1 MIDDLE EAST & AFRICA 130 9.5.2 OTHERS 130 ? 10 COMPETITIVE LANDSCAPE 131 10.1 OVERVIEW 131 10.2 MARKET SHARE ANALYSIS, DIGITAL SIGNAGE MARKET 133 10.3 COMPETITIVE SITUATION AND TRENDS 134 10.3.1 NEW PRODUCT LAUNCHES 135 10.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,CONTRACTS, & JOINT VENTURES 136 10.3.3 EXPANSIONS 137 10.3.4 ACQUISITIONS 137 11 COMPANY PROFILES 138 (Overview, Products and Services, Financials, Strategy & Development)* 11.1 INTRODUCTION 138 11.2 ADFLOW NETWORKS 140 11.3 AU OPTRONICS CORP. 142 11.4 LG DISPLAY CO., LTD. 145 11.5 NEC DISPLAY SOLUTIONS 148 11.6 OMNIVEX CORPORATION 150 11.7 PANASONIC CORPORATION 151 11.8 PLANAR SYSTEMS, INC. 153 11.9 SAMSUNG ELECTRONICS CO., LTD. 156 11.10 SHARP CORPORATION 158 11.11 SONY CORPORATION 161 *Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies. 12 APPENDIX 164 12.1 INSIGHTS OF INDUSTRY EXPERTS 164 12.2 DISCUSSION GUIDE 165 12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 168 12.4 AVAILABLE CUSTOMIZATIONS 169 12.5 RELATED REPORTS 170
List Of Tables TABLE 1 MAJOR PRODUCT LAUNCHES (2014–2015) 27 TABLE 2 DRIVERS OF DIGITAL SIGNAGE MARKET 50 TABLE 3 RESTRAINTS OF DIGITAL SIGNAGE MARKET 51 TABLE 4 OPPORTUNITIES OF DIGITAL SIGNAGE MARKET 53 TABLE 5 CHALLENGE OF DIGITAL SIGNAGE MARKET 53 TABLE 6 DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014–2020 (BILLION USD) 59 TABLE 7 HARDWARE: DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014–2020 (BILLION USD) 60 TABLE 8 HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014–2020 (MILLION UNITS) 61 TABLE 9 HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 62 TABLE 10 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE, 2014–2020 (BILLION USD) 63 TABLE 11 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE, 2014–2020 (MILLION UNITS) 64 TABLE 12 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 65 TABLE 13 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE, 2014–2020 (BILLION USD) 67 TABLE 14 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE, 2014–2020 (MILLION UNITS) 68 TABLE 15 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS, 2014–2020 (BILLION USD) 70 TABLE 16 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS, 2014–2020 (MILLION UNITS) 71 TABLE 17 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY APPLICATION (BILLION USD) 73 TABLE 18 PROJECTOR: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 73 TABLE 19 MOUNTS AND OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION (BILLION USD) 74 TABLE 20 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY SOFTWARE TYPE, 2014–2020 (BILLION USD) 76 TABLE 21 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 77 TABLE 22 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 78 TABLE 23 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014–2020 (BILLION USD) 79 TABLE 24 CONTENT MANAGEMENT SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 80 TABLE 25 OTHERS (ANALYTICS): DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 81 TABLE 26 SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY SERVICE TYPE, 2014–2020 (BILLION USD) 82 TABLE 27 SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014–2020 (BILLION USD) 83 TABLE 28 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014–2020 (BILLION USD) 86 TABLE 29 DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATIONS, 2014–2020 (BILLION USD) 87 TABLE 30 HARDWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 87 TABLE 31 INSTALLATION SERVICES : DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION (BILLION USD) 88 TABLE 32 DISPLAY: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 89 TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 90 TABLE 34 SERVICES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 91 TABLE 35 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 91 TABLE 36 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 92 TABLE 37 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 93 TABLE 38 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 94 TABLE 39 PROJECTOR: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 95 TABLE 40 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 95 TABLE 41 MOUNTS & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 96 TABLE 42 CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 97 TABLE 43 OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014–2020 (BILLION USD) 98 TABLE 44 DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 98 TABLE 45 HARDWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 99 TABLE 46 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 99 TABLE 47 DIGITAL SIGNAGE SERVICES MARKET, BY INFRASTRUCTURAL APPLICATION, (BILLION USD) 100 TABLE 48 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 100 TABLE 49 DISPLAY: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 101 TABLE 50 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 102 TABLE 51 CONTENT MANAGEMENT SYSTEM SOFTWARE : DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 102 TABLE 52 INSTALLATION SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 102 TABLE 53 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 103 TABLE 54 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 104 TABLE 55 MEDIA PLAYERS: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 104 TABLE 56 PROJECTOR: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 105 TABLE 57 MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 105 TABLE 58 OTHERS SOFTWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014–2020 (BILLION USD) 105 TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 106 TABLE 60 HARDWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 106 TABLE 61 SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 107 TABLE 62 DIGITAL SIGNAGE SERVICES MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 107 TABLE 63 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 107 TABLE 64 DISPLAY: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 108 TABLE 65 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 108 TABLE 66 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 109 TABLE 67 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 109 TABLE 68 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 109 TABLE 69 PROJECTOR : DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 110 TABLE 70 MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 111 TABLE 71 CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 111 TABLE 72 OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 112 TABLE 73 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014–2020 (BILLION USD) 112 TABLE 74 DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014–2020 (BILLION USD) 117 TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2014–2020 (BILLION USD) 118 TABLE 76 NORTH AMERICA: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014–2020 (USD BILLION) 120 TABLE 77 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014–2020 (BILLION USD) 120 TABLE 78 EUROPE: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014–2020 (BILLION USD) 122 TABLE 79 INSTITUTIONAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014–2020 (BILLION USD) 123 TABLE 80 APAC: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014–2020 (BILLION USD) 126 TABLE 81 INDUSTRIAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014–2020 (BILLION USD) 126 TABLE 82 ROW: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014–2020 (BILLION USD) 129 TABLE 83 OTHERS: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014–2020 (BILLION USD) 130 TABLE 84 NEW PRODUCT LAUNCHES, 2012–2015 135 TABLE 85 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES, 2012–2015 136 TABLE 86 EXPANSIONS, 2012–2015 137 TABLE 87 AQUISITIONS, 2011–2015 137
List Of Figures FIGURE 1 MARKETS COVERED 17 FIGURE 2 MARKET, BY APPLICATION 18 FIGURE 3 RESEARCH DESIGN 21 FIGURE 4 INCREASING IMPORTANCE OF SELF-SERVICE SYSTEMS IN DIGITAL SIGNAGE APPLICATIONS 26 FIGURE 5 INCREASING NUMBER OF NEW PRODUCT LAUNCHES IN THE DIGITAL SIGNAGE MARKET (2012–2015) 27 FIGURE 6 BOTTOM-UP APPROACH 30 FIGURE 7 TOP-DOWN APPROACH 31 FIGURE 8 ASSUMPTIONS OF THE RESEARCH STUDY 32 FIGURE 9 THE DIGITAL SIGNAGE HARDWARE MARKET IS ESTIMATED TOACCOUNT FOR MORE THAN 45% SHARE OF THE OVERALL DIGITAL SIGNAGE MARKET IN 2015 33 FIGURE 10 DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION 2015–2020 34 FIGURE 11 DIGITAL SIGNAGE GEOGRAPHICAL MARKET SHARE, 2015 35 FIGURE 12 DIGITAL SIGNAGE MARKET, BY APPLICATION (2015 VS 2020 ) 35 FIGURE 13 HIGH BRIGHTNESS DISPLAYS ARE EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 36 FIGURE 20 APAC IS EXPECTED TO GROW AT HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 41 FIGURE 21 DIGITAL SIGNAGE CUTS COSTS AND PROVIDES RETURNS ON INVESTMENT 43 FIGURE 22 EVOLUTION OF DIGITAL SIGNAGE 44 FIGURE 23 DIGITAL SIGNAGE MARKET SEGMENTATION ,BY TYPE 45 FIGURE 24 DIGITAL SIGNAGE HARDWARE MARKET SEGMENTATION 45 FIGURE 25 DIGITAL SIGNAGE MARKET SEGMENTATION, BY SOFTWARE 46 FIGURE 26 DIGITAL SIGNAGE MARKET SEGMENTATION, BY APPLICATION 46 FIGURE 27 DIGITAL SIGNAGE MARKET SEGMENTATION, BY GEOGRAPHY 47 FIGURE 28 DIGITAL SIGNAGEMARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 48 FIGURE 29 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE DEVELOPMENT AND INTEGRATION PHASE OF THE DIGITAL SIGNAGE SYSTEM 54 FIGURE 30 LG DISPLAY CO. LTD STOOD AS A KEY PLAYER IN THE DIGITAL SIGNAGE MARKET WITH NEW PRODUCT LAUNCHES AND INVESTMENTS 56 FIGURE 31 DIGITAL SIGNAGE MARKET, BY TYPE 58 FIGURE 32 SOFTWARE MARKET IS LIKELY TO HAVE A HIGH GROWTH IN THE DIGITAL SIGNAGE MARKET BETWEEN 2015 AND 2020 59 FIGURE 33 DIGITAL SIGNAGE MARKET, BY HARDWARE 60 FIGURE 34 DISPLAYS ARE EXPECTED TO ACCOUT FOR MORE THAN 65% SHARE OF THE DIGITAL SIGNAGE HARDWARE MARKET, 2015 61 FIGURE 35 LED IS A GROWING TECHNOLOGY AND IS EXPECTED TO BE USED WIDELY, BY 2020 64 FIGURE 36 THE LED TECHNOLOGY IS EXPECTED TO BE THE DOMINANT TECHNOLOGY BY 2020 66 FIGURE 37 USAGE OF DISPLAYS BASED ON VARIOUS SCREEN SIZES 67 FIGURE 38 THE DISPLAYS OF 32’’ TO 52’’ ARE HIGHLY USED AND ARE THE HIGHEST-GROWING AMONG ALL THE DIFFERENT SIZES IN THE MARKET, 2015 68 FIGURE 39 HIGH BRIGHTNESS DISPLAYS EXPECTED TO HAVE A HIGH GROWTH RATE BETWEEN 2015 AND 2020, ESPECIALLY IN OUTDOOR APPLICATIONS 71 FIGURE 40 TYPES OF SOFTWARE – DIGITAL SIGNAGE MARKET 75 FIGURE 41 DISTRIBUTION AND SCHEDULING SOFTWARE IS EXPECTED TO GROW AT A HIGHER CAGR BETWEEN 2015 AND 2020 76 FIGURE 42 EDGE SERVER SOFTWARE 77 FIGURE 43 PROCESSING OF EDGE SERVER 78 FIGURE 44 PROCESSES INVOLVED IN DISTRIBUTION AND SCHEDULING SOFTWARE 79 FIGURE 45 CONTENT MANAGEMENT SOFTWARE - FUNCTIONS 80 FIGURE 46 INSTALLATION SERVICES ARE GROWING AT THE HIGHEST RATE AMONG THE VARIOUS DIGITAL SERVICES IN THE MARKET, 2015 82 FIGURE 47 FACTORS TO BE CONSIDERED FOR THE PROPER INSTALLATION OF DISPLAYS 84 FIGURE 48 DIGITAL SIGNAGE MARKET – APPLICATION MARKET SCOPE 86 FIGURE 49 THE RETAIL APPLICATION IS EXPECTED TO DOMINATE THE HARDWARE MARKET BY 2020 88 FIGURE 50 HOSPITALITY APPLICATION IS EXPECTED TO GROW AT A HIGH RATE IN THE DISPLAY MARKET BY 2020 89 FIGURE 51 USAGE OF DIGITAL SIGNAGE IN RETAIL APPLICATION 90 FIGURE 52 RETAIL SEGMENT IS EXPECTED TO DOMINATE THE COMMERCIAL APPLICATION OF MEDIA PLAYER MARKET, BY 2020 93 FIGURE 53 BENEFITS OF DIGITAL SIGNAGE IN THE GOVERNMENT SECTOR 96 FIGURE 54 HEALTHCARE TO HOLD THE MAJOR MARKET SHARE TILL 2020 97 FIGURE 55 TRANSPORTATION IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE SOFTWARE MARKET (2015–2020) 100 FIGURE 56 THE ENTERTAINMENT APPLICATION IS EXPECTED TO GROW AT A HIGH RATE IN THE INSTALLATION SERVICES BETWEEN 2015 AND 2020 103 FIGURE 57 BANKING IS EXPECTED TO GROW FAST IN INSTITUTIONAL MARKET BETWEEN 2015 AND 2020 111 FIGURE 58 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 115 FIGURE 59 DIGITAL SIGNAGE MARKET SNAPSHOT (BETWEEN 2015 AND 2020) 116 FIGURE 60 ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION, 2015–2020 117 FIGURE 61 U.S. IS EXPECTED TO HOLD THE MAJOR SHARE OF THE DIGITAL SIGNAGE MARKET 119 FIGURE 62 THE U.K. ACCOUNTED FOR ~38% TO THE EUROPEAN DIGITAL SIGNAGE MARKET, 2015 122 FIGURE 63 GERMANY IS EXPECTED TO GROW AT THE HIGHEST CAGR TILL 2020 124 FIGURE 64 APAC REGION IS ESTIMATED TO GROW AT THE HIGHEST RATE IN THE DIGITAL SIGNAGE MARKET 125 FIGURE 65 CHINA TO HOLD THE LARGEST SHARE OF APAC DIGITAL SIGNAGE MARKET TILL 2020 127 FIGURE 66 MIDDLE EAST AND AFRICA REGION TO GROW AT A HIGHER RATE THAN OTHERS IN ROW 2015–2020 129 FIGURE 67 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS THE KEY GROWTH STRATEGIES, (2013 - 2015) 131 FIGURE 68 SONY CORPORATION GREW AT A HIGHER RATE BETWEEN 2012 AND 2014 132 FIGURE 69 DIGITAL SIGNAGE: MARKET SHARE ANALYSIS, BY KEY PLAYER, 2014 133 FIGURE 70 MARKET EVALUATION FRAMEWORK: NEW PRODUCT DEVELOPMENT HAS FUELED GROWTH AND INNOVATION 134 FIGURE 71 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS, WERE THE KEY STRATEGIES ADOPTED BY COMPANIES BETWEEN 2012 AND 2015 135 FIGURE 72 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS, 2014 138 FIGURE 73 COMPETITIVE BENCHMARKING OF THE KEY MARKET PLAYERS: SAMSUNG ELECTRONICS HAS EMERGED AS A DARK HORSE IN TERMS OF CAGR FOR 2012–2014 139 FIGURE 74 AU OPTRONICS CORP.: COMPANY SNAPSHOT 142 FIGURE 75 AU OPTRONICS CORPORATION: SWOT ANALYSIS 144 FIGURE 76 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 145 FIGURE 77 LG DISPLAY CO., LTD.: SWOT ANALYSIS 147 FIGURE 78 PANASONIC CORPORATION: COMPANY SNAPSHOT 151 FIGURE 79 PANASONIC CORPORATION: SWOT ANALYSIS 152 FIGURE 80 PLANAR SYSTEMS, INC: COMPANY SNAPSHOT 153 FIGURE 81 PLANAR SYSTEMS, INC.: SWOT ANALYSIS 155 FIGURE 82 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 156 FIGURE 83 SHARP CORPORATION: COMPANY SNAPSHOT 158 FIGURE 84 SHARP CORPORATION: SWOT ANALYSIS 160 FIGURE 85 SONY CORPORATION : COMPANY SNAPSHOT 161
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