Digital Audio/Video Download And Subscription Storefronts Ring Up $12.5 Bil. In ’12
Digital subscription and download media storefront revenue (audio and video) increased 32+% in 2012 to $12.5 billion, concluding a ten-year CAGR run of 52.8%, details a retail sector analytics report by AccuStream Research.
The report, Digital Subscription and Download Media Merchandizing 2003 – 2015 chronicles the market’s remarkable ascent from a fledgling $271 million business in 2003, with forecasts carried out through 2015, accompanied by annual storefront, service and content category analytics.
Content verticals span music (subscription streaming, song-play and download stores), movies, television, sports, news and entertainment, with U. S.-based brands and their global operations, plus international services with a domestic presence included.
Music download and streaming businesses combine to lead the total market with a 59.8% share, paced by Apple’s iTunes and Amazon stores.
Streaming subscription, song-play and radio services (including Pandora, Rhapsody, Slacker, Sony Music Unlimited, Spotify U.S. and others) produced 7% of music segment retail volume in 2012.
Movies and television captured a 38.3% share, led by Netflix, Hulu Plus and iTunes Video stores.
The subscription video category, exhibiting a 10-year CAGR of 106%, has vaulted into prominence, up from a 2.6% total share in 2003, and currently forecast to pull ahead of digital music revenue in the 2016 – 2020 timeframe.
Video services through Coinstar’s Redbox subsidiary in partnership with Verizon are set to launch, while Comcast is poised to deploy XfinityStreampix.
Subscription digital sports packages accounted for a 1.63% share of the total market in 2012, a category that has grown at a 13% CAGR over the past ten years, but also hampered by labor disputes and work stoppages.
Entertainment (primarily Real Networks’ SuperPass video service) held a .3% share, down from a .4% comparable in the prior year.
Digital news subscription services with video as a publishing centerpiece exited the market in 2007, opting to embrace pre/post roll video advertising as the category’s principal in-player monetization play.
Further market expansion is indicated, forecast at rates of 28% in 2013, 24% in 2014 and 21% in 2015.
AccuStream Research produces investor grade reports spanning digital video, audio, subscription media services, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN and integrated video platforms.
Table Of Contents
Executive Summary 1
Subscription and Download Media Market Segments Expand by 32.3% in 2012 to $12.28 Billion 1
Subscription and Download Media Market Revenue: 2003 - 2012 2
Music, Movies/TV Subscriptions and Paid Downloads Capture 97.6% of the 2012 Total Market 3
Subscription and Download Media Share Comparisons: 2003 - 2012 4
The Subscription and Download Media Market has Advanced at a 52.8% CAGR over the Past Ten Years 5
Digital Subscription and Download Media CAGR Comparison: 2003 - 2012 5
Section One 6
Subscription and Download Media Market Gains Ground, Expands by 32.3% in 2012 to $12.28 Billion 6
Subscription and Download Media Market Revenue: 2003 - 2012 6
Digital Media Subscription and Download Revenue by Content Vertical: 2003 - 2012 9
The Subscription and Download Media Market has Advanced at a 52.8% CAGR over the Past Ten Years 10
Digital Subscription and Download Media CAGR Comparison: 2003 - 2012 10
Music, Movies/TV Subscriptions and Paid Downloads Capture 97.6% of the 2012 Total Market 12
Digital Media Subscription and Download Revenue by Content Vertical: 2003-2012 13
A Total Market Worth $23.57 Billion by Year-End 2015 15
Digital Media Subscription and Download Revenue by Content Vertical: 2003-2015 16
Streaming and Download Movies/TV Closing the Market Value Gap with Music 18
Digital Media Subscription and Download Revenue Share by Content Vertical: 2003 - 2015 21
Music Download Revenue Continues to Far Surpass Streaming Subscription Offerings 25
Section Two 27
Sports Subscription Services and Content Offerings: 2003 - 2012 27
Sports Subscription Revenue: 2003 - 2012 27
Sports Subscriptions Have Made up a Declining Share of Total Subscription Revenue Since 2003 30
Modest Revenue Growth Forecast Through 2015 32
Digital Media Subscription and Download Revenue by Content Vertical: 2003 - 2015 33
Sports 2004 34
Streaming Subscription and Download Media Revenue: 2004 35
Sports 2005 37
Streaming Subscription and Download Media Revenue: 2005 38
Sports 2006 40
Streaming Subscription and Download Media Revenue: 2006 41
Sports 2007 43
Streaming Subscription and Download Media Revenue: 2007 44
Sports 2008 46
Streaming Subscription and Download Media Revenue: 2008 47
Sports 2009 49
Streaming Subscription and Download Media Revenue: 2009 50
Sports 2010 52
Streaming Subscription and Download Media Revenue: 2010 53
Sports 2011 55
Streaming Subscription and Download Media Revenue: 2011 56
Sports 2012 58
Streaming Subscription and Download Media Revenue: 2012 59
Section Three 61
Movies/TV Download and Subscription Services Revenue Advances 42.2% in 2012 61
Movie/Television Subscription and Download Market Revenue: 2003 - 2012 63
Movies/TV Revenue has Consistently Increased Total Market Share 66
Movies/TV Share Forecast to Increase to 45.5% of the Total Market by Year-End 2015 67
Digital Media Subscription and Download Revenue Share by Content Vertical: 2003 - 2015 68
Digital Media Subscription and Download Revenue by Content Vertical: 2003 - 2015 69
Movies/TV a $14.2 Million Market in 2004 69
Movies/Television: 2004 70
Streaming Subscription and Download Media Revenue: 2004 71
Movie/TV Subscription and Download Revenue Doubled in 2005 72
Movies/Television: 2005 73
Streaming Subscription and Download Media Revenue: 2005 74
iTunes Video Store Captured Dominant Category Share in 2006 75
Movies/Television: 2006 76
Streaming Subscription and Download Media Revenue: 2006 77
Movies/Television: 2007 79
Streaming Subscription and Download Media Revenue: 2007 80
Movies/Television: 2008 82
Movies/TV Subscription and Download Revenue Breaks Through Into Double-Digit Market Share in 2008 83
Streaming Subscription and Download Media Revenue: 2008 83
Movies/Television: 2009 85
Streaming Subscription and Download Media Revenue: 2009 86
Movies/Television: 2010 88
Streaming Subscription and Download Media Revenue: 2010 89
Movie/TV Subscription and Download Revenue Captures a 35.6% of the Total Market in 2011 91
Movies/Television: 2011 91
Streaming Subscription and Download Media Revenue: 2011 92
Movie/TV Paid Subscriptions and Download Annualized Revenue Growth Outpacing the Market through 2012 94
Movies/Television: 2012 94
Streaming Subscription and Download Media Revenue: 2012 95
Section Four 97
Music Download and Subscription Streaming Services Deliver $7.3 Billion in Total 2012 Revenue 97
Music Subscription and Download Media Market Revenue Share Comparison: 2003 - 2012 97
Double-Digit Digital Music Revenue Growth Forecast Through 2015 100
Digital Music Subscription and Download Revenue: 2003 - 2015 100
Digital Media Subscription and Download Revenue by Content Vertical: 2003 - 2015 102
Digital Music Captured 59.8% of the Total Market in 2012 103
Digital Media Subscription and Download Revenue Share by Content Vertical: 2003 - 2015 105
Digital Video Sales Appear Poised to Surpass Digital Music Sales in the Period 2017 - 2019 106
Digital Music Sales (Download and Subscription) Totalled $382.6 Million in 2004 107
Music: 2004 107
Streaming Subscription and Download Media Revenue: 2004 108
Digital Music Revenue Surpasses $1 Billion in 2005 109
Music: 2005 110
Streaming Subscription and Download Media Revenue: 2005 111
Streaming Subscription and Download Media Revenue: 2006 115
Digital Music Sales Exceeded $2.1 Billion in 2007 117
Music: 2007 117
Streaming Subscription and Download Media Revenue: 2007 118
Digital Music Services Began a Period of Brand and Service Realignment in 2008 120
Music: 2008 121
Streaming Subscription and Download Media Revenue: 2008 122
Music: 2009 125
Streaming Subscription and Download Media Revenue: 2009 127
Digital Music Services Generated $4.7 Billion in 2010 Retail Sales 129
Music: 2010 129
Streaming Subscription and Download Media Revenue: 2010 131
Digital Music Store and Service Sales Top $5.7 Billion in 2011 133
Music: 2011 133
Streaming Subscription and Download Media Revenue: 2011 134
iTunes and Amazon Control the Music Download Market in 2012 136
Music: 2012 137
Streaming Subscription and Download Media Revenue: 2012 138
Section Five 140
Digital Entertainment Subscription Revenue Totaled $33.6 Million in 2012 140
Entertainment Subscription and Download Market Revenue: 2003 - 2012 141
News Subscription Offerings With Video As a Programming Centerpiece Were Shuttered in 2007 144
News Subscription Services Market Revenue: 2003 - 2007 144
News and Entertainment Subscription Revenue Totaled $113.5 Million in 2004 146
News: 2004 146
Entertainment: 2004 146
Streaming Subscription and Download Media Revenue: 2004 147
ABC and CNN were Offering Subscription Video Services in 2005 149
News: 2005 149
Entertainment: 2005 149
News and Entertainment Share Fell to 12.1% in 2005 150
Streaming Subscription and Download Media Revenue: 2005 150
The Proliferation of Free News Outlets, Independent Sources of News, Political Blogs, Politically Aligned Web Sites and the Rise in Ad Budgets Targeting Pre Roll Video Inventory Reduced Demand For Paid Video News in 2006 152
News: 2006 152
Entertainment: 2006 152
Streaming Subscription and Download Media Revenue: 2006 153
Subscription Video News Services Average 356,000 Total Subs for 2007 155
News: 2007 155
Entertainment: 2007 155
News and Entertainment Share Declined to a 5.3% Total Share in 2007 156
Streaming Subscription and Download Media Revenue: 2007 156
Entertainment: 2008 158
Subscription and Download Media: 2008 Market Share 159
Entertainment: 2009 160
Streaming Subscription and Download Media Revenue: 2009 161
Entertainment: 2010 163
Streaming Subscription and Download Media Revenue: 2010 163
Entertainment: 2011 165
Streaming Subscription and Download Media Revenue: 2011 165
Entertainment: 2012 167
Streaming Subscription and Download Media Revenue: 2012 167
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