About DTT
DTT is an advanced and upgraded version of analog TV. DTT offers land-based broadcasting services using radio signals for transmission, eliminating the need for satellites. These signals can be received using antennas and tuners. DTT offers various benefits over analog TV and is the largest free-to-air TV platform.
TechNavio's analysts forecast the DTT market in the US to grow at a CAGR of 6.21% over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the digital terrestrial transmission (DTT) market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from subscriptions of DTT and revenue from advertising.
The market is highly fragmented with the presence of large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
TechNavio's report, DTT Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the DTT market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.
Key vendors
• CBS
• Fox Broadcasting
• NBCUniversal
• Time Warner Cable
• Viacom
Other prominent vendors
• American Broadcasting
• Azteca
• PBS
• Telemundo
• CW
• Walt Disney
Market driver
• Increased bundling of services
• For a full, detailed list, view our report
Market challenge
• Intense competition
• For a full, detailed list, view our report
Market trend
• Evolution of pick-and-pay services
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
End-user segments
Base year
Vendor segmentation
Market size calculation and segmentation
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
DTT value chain
PART 06: Market landscape
Market overview
Product life cycle
Market size and forecast
Five forces analysis
PART 07: TV technologies used by households
Segmentation of TV technologies by households in US
PART 08: Market segmentation by revenue type
DTT market in US by revenue type 2014
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive scenario
Competitive analysis
Other prominent vendors
PART 15: Key vendor analysis
CBS
Fox Broadcasting
NBCUniversal Media
Time Warner Cable
Viacom
PART 16: Appendix
List of abbreviation
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: DTT market in US by revenue type
Exhibit 02: Product offerings
Exhibit 03: DTT market in US 2014-2019 ($ billions)
Exhibit 04: DTT market in US 2014-2019 (million households)
Exhibit 05: DTT market in US by ARPU 2014-2019 ($)
Exhibit 06: Five forces analysis
Exhibit 07: Share of TV technologies by households in US 2014
Exhibit 08: DTT market in US by revenue type 2014
Exhibit 09: DTT market in US by revenue type 2014-2019
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: CBS: Business segmentation 2014 by revenue
Exhibit 13: CBS: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 14: CBS: Geographical segmentation by revenue 2014
Exhibit 15: NBCUniversal: Business segmentation 2014 by revenue
Exhibit 16: NBCUniversal: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 17: NBCUniversal: Geographical segmentation by revenue 2014
Exhibit 18: Time Warner Cable: Business segmentation 2014 by revenue
Exhibit 19: Time Warner Cable: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 20: Viacom: Business segmentation 2014 by revenue
Exhibit 21: Viacom: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 22: Viacom: Geographical segmentation by revenue 2014
