Summary
Australias retail market for electrical and electronics holds a notable market share of 11.2% in 2014. Stable economic conditions and increasing consumer confidence helped the growth of sales in electrical and electronics market in the country. Rapid urbanization, falling prices of electronic goods, and the demand for electronic products featuring the latest technologies and superior qualities will create more scope for the sector to grow in future. Increasing adoption of smartphones, tablets and LCD TVs is driving the growth of electrical and electronics market in the country. The online channel is witnessing adoption among customers and they are increasingly purchasing electronic goods online.
Key Findings
Electrical and electronics sector is expected to grow at a CAGR of 1.9% during 2014-2019
Communications equipment contributed 54% towards the electrical and electronics category group in 2014.
Online channel is gaining rapid adoption among consumers and sales through the channel are expected to grow at a CAGR of 11.1% over the next five years.
Electrical and electronics specialists will remain the major channel for sales having accounted for 64.7% of the sales in the category
Synopsis
“Electrical and Electronics Retailing in Australia Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019
The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations
An overview of key electrical and electronics retailers operating across the product segment and their presence across channels
Reasons To Buy
Gain a comprehensive knowledge on electrical and electronics sector in the Australia retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market
Analysis of key international and domestic players operating in the electrical and electronics market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Resilient economy offers abundant growth opportunities for retailers
3.1.1 Robust economy with growth potential - A positive sign for retailers
3.1.2 Rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Moderate inflation levels to benefit retailers
3.1.5 Steep rise in consumption expenditure- a key factor to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
4 Australian Shoppers
4.1 Australians prefer to shop through mobile devices
4.2 Online Shoppers are preferring offshore retailers over domestic retailers
4.3 Surge in usage of social media affecting the purchasing decisions
4.4 Rise in private label and discounted products sales
4.5 Consumers inclining towards omni-channel shopping
4.6 Growth in tourism sector to boost retail spending
5 Doing Business in Australia
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Australia
5.3 Laws for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Electrical and Electronics
6.2 Electrical and Electronics Category Overview
6.2.1 Communications Equipment
6.2.2 Computer Hardware and Software
6.2.3 Consumer Electronics
6.2.4 Household Appliances
6.2.5 Photographic Equipment
6.3 Major Retailers
6.3.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Australia Communications Equipment Retail Sales (AUD mn), by Channel Group 2009-2014
Table 2: Australia Communications Equipment Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 3: Australia Communications Equipment Retail Sales (US$ mn), by Channel Group 2009-2014
Table 4: Australia Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Australia Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 6: Australia Computer Hardware and Software Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 7: Australia Computer Hardware and Software Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 8: Australia Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 9: Australia Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 10: Australia Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 11: Australia Consumer Electronics Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 12: Australia Consumer Electronics Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 13: Australia Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Australia Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Australia Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 16: Australia Household Appliances Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 17: Australia Household Appliances Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 18: Australia Household Appliances Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Australia Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Australia Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 21: Australia Photographic Equipment Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 22: Australia Photographic Equipment Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 23: Australia Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: Australia Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: Australia Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Electrical and Electronics Retailers in Australia
Table 27: Australia Exchange Rate AUD-USD (Annual Average), 2009-2014
Table 28: Australia Exchange Rate AUD-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Household Savings Rate (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Australia (AUD billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (AUD), 2006 and 2014
Figure 17: Per Capita Spend (AUD)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Usage of Mobile Phones for Shopping on the Rise
Figure 19: Online Shopping through Overseas Websites
Figure 20: Omni channel shopper
Figure 21: Tourist arrivals to Australia, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in Australia
Figure 23: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (AUD billion, %) of Electrical and Electronics 2014-2019
Figure 25: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 26: Online Spend in Electrical and Electronics 2014-2019
Figure 27: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 28: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 29: Australia Communications Equipment Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 30: Australia Computer Hardware and Software Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 31: Australia Consumer Electronics Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 32: Australia Household Appliances Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 33: Australia Photographic Equipment Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 34: The Triangulated Market Sizing Methodology
