Summary
“Electrical and Electronics Retailing in Brazil - Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.
Key Findings
- Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
- Brazilian retail sales to reach BRL2,111 billion by 2019
- Brazil continues to be one of the fastest growing markets for electrical and electronics products which is forecast to grow at a CAGR of 9.92% in 2014-2019
- Technology advancements and the launch of sophisticated electronic gadgets will drive growth in electrical and electronics sector
- Extension of tax breaks until the end of 2018 for computers, smartphones, tablets, modems, and routers expected to support the growth of the market.
- online retailers are performing significantly well and online sales of the category are forecast to witness a CAGR of 23.96% over 2014-2019
Synopsis
“Electrical and Electronics Retailing in Brazil - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
It contains:
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019
- The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations
- An overview of key electrical and electronics retailers operating across the product segment and their presence across channels
Reasons To Buy
Get immediate access to:
- Brazil electrical and electronics market performance across key channels - accurate, reliable data for companies already operating in and those wishing to enter the market
- Performance of individual product categories, across key channels from 2009, with forecasts until 2019 - pinpoint the fastest growing categories in a market witnessing robust growth
- Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
- Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
- Analysis of key international and domestic players operating in the electrical and electronics market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Electrical and Electronics
6.2 Electrical and Electronics Category Overview
6.2.1 Electrical and Electronics by Channel
6.2.2 Electrical and Electronics by Category
6.3.1 Communications Equipment
6.3.2 Computer Hardware and Software
6.3.3 Consumer Electronics
6.3.4 Household Appliances
6.3.5 Photographic Equipment
6.4 Major Retailers
6.4.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Brazil Electrical and Electronics Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 2: Brazil Electrical and Electronics Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 3: Brazil Electrical and Electronics Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Brazil Electrical and Electronics Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Brazil Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Brazil Electrical and Electronics Retail Sales (BRL mn), by Category 2009-2014
Table 7: Brazil Electrical and Electronics Retail Sales Forecast (BRL mn), by Category 2014-2019
Table 8: Brazil Electrical and Electronics Retail Sales (US$ bn), by Category 2009-2014
Table 9: Brazil Electrical and Electronics Retail Sales Forecast (US$ bn), by Category 2014-2019
Table 10: Brazil Electrical and Electronics Retail Segmentation (% value), by Category, 2009-2019
Table 11: Brazil Communications Equipment Retail Sales (BRL mn), by Channel Group 2009-2014
Table 12: Brazil Communications Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 13: Brazil Communications Equipment Retail Sales (US$ bn), by Channel Group 2009-2014
Table 14: Brazil Communications Equipment Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Brazil Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 16: Brazil Computer Hardware and Software Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 17: Brazil Computer Hardware and Software Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 18: Brazil Computer Hardware and Software Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 19: Brazil Computer Hardware and Software Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Brazil Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 21: Brazil Consumer Electronics Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 22: Brazil Consumer Electronics Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 23: Brazil Consumer Electronics Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 24: Brazil Consumer Electronics Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 25: Brazil Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 26: Brazil Household Appliances Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 27: Brazil Household Appliances Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 28: Brazil Household Appliances Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 29: Brazil Household Appliances Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 30: Brazil Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 31: Brazil Photographic Equipment Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 32: Brazil Photographic Equipment Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 33: Brazil Photographic Equipment Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 34: Brazil Photographic Equipment Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 35: Brazil Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 36: Key Electrical and Electronics Retailers in Brazil
Table 37: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
Table 38: Brazil Exchange Rate BRL -US$ (Annual Average), 2014-2019 Forecasts
Table 39: Conlumino Retail Channel Definitions
Table 40: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Rate (%), 2004-2014
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2014 spending
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Online payments in Brazil
Figure 26: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
Figure 27: Retail Sales Value and Growth (BRL billion, %) of Electrical and Electronics, 2014-2019
Figure 28: Spend per Head on Electrical and Electronics, 2014 and 2019
Figure 29: Online Spend in Electrical and Electronics and Growth (BRL billion, %), 2014-2019
Figure 30: Online Share of total Electrical and Electronics Spend, 2014 and 2019
Figure 31: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 32: Brazil Electrical and Electronics Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 33: Brazil Electrical and Electronics Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Brazil Electrical and Electronics Retail Sales and Forecast (BRL mn), by Category 2009-2019
Figure 35: Brazil Electrical and Electronics Retail Market Dynamics, by Category 2009-2019
Figure 36: Brazil Communications Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 37: Brazil Computer Hardware and Software Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 38: Brazil Consumer Electronics Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 39: Brazil Household Appliances Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 40: Brazil Photographic Equipment Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 41: The Triangulated Market Sizing Methodology
