Summary
South Africas retail market for electrical and electronics holds a notable market share of 7.6% in 2014. The sector produced a healthy growth over 2009-2014, and is anticipated to maintain its momentum, at a CAGR of 6.83% during the next five years. Rapid urbanization, falling prices of electronic goods, and the demand for electronic products featuring the latest technologies and superior qualities will create more scope for the sector to grow in future. The online channel is witnessing adoption among customers and they are increasingly purchasing electronic goods online.
Key Findings
Electrical and electronics sector is expected to grow at a CAGR of 6.8% during 2014-2019
Online channel is gaining rapid adoption and sales through the channel are expected to grow at a CAGR of 26.1% over the next five years.
Electrical and electronics specialists will remain the major channel for sales having accounted for 71.7% of the sales in the category
Communications equipment contributed significant share towards the electrical and electronics category group in 2014.
Synopsis
Electrical and Electronics Retailing in South Africa Market Summary and Forecasts is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019
The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations
An overview of key electrical and electronics retailers operating across the product segment and their presence across channels
Reasons To Buy
Gain a comprehensive knowledge on electrical and electronics sector in the South Africa retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market
Analysis of key international and domestic players operating in the electrical and electronics market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Retail Scenario in South Africa
3.1.1 Stable economic conditions bode well for retailers
3.1.2 Being a consumption led economy augurs well for retailers
3.1.3 Services sector is the major sector for employment
3.1.4 Unemployment and labor unrest pose a challenge to the countrys economy
3.1.5 Rising inflation rates - a key concern for retailers
3.1.6 Steady rise in consumption expenditure- an opportunity for retailers
3.1.7 Increasing urbanization offers growth opportunities for retailers
3.2 A major chunk of the population are young - a positive scenario for retail
4 South African Shoppers
4.1 South Africa presents more challenges than opportunities to newcomers
4.2 M-commerce on a rise as consumers increasingly adopt smartphones
4.3 Demand for private labels on a rise
4.4 Rising HNWI and aspirational middle class will support growth
4.5 Inbound tourism to boost retail sales
5 Doing Business in South Africa
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Africa
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Electrical and Electronics
6.2 Electrical and Electronics Category Overview
6.2.1 Electrical and Electronics by Channel
6.2.2 Electrical and Electronics by Category
6.3 Electrical and Electronics Category Analysis
6.3.1 Communications Equipment
6.3.2 Computer Hardware and Software
6.3.3 Consumer Electronics
6.3.4 Household Appliances
6.3.5 Photographic Equipment
6.4 Major Retailers
6.4.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: South Africa Electrical and Electronics Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 2: South Africa Electrical and Electronics Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 3: South Africa Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: South Africa Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: South Africa Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: South Africa Electrical and Electronics Retail Sales (ZAR mn), by Category 2009-2014
Table 7: South Africa Electrical and Electronics Retail Sales Forecast (ZAR mn), by Category 2014-2019
Table 8: South Africa Electrical and Electronics Retail Sales (US$ mn), by Category 2009-2014
Table 9: South Africa Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: South Africa Electrical and Electronics Retail Segmentation (% value), by Category, 2009-2019
Table 11: South Africa Communications Equipment Retail Sales (ZAR mn), by Channel Group 2009-2014
Table 12: South Africa Communications Equipment Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 13: South Africa Communications Equipment Retail Sales (US$ mn), by Channel Group 2009-2014
Table 14: South Africa Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: South Africa Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 16: South Africa Computer Hardware and Software Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 17: South Africa Computer Hardware and Software Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 18: South Africa Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: South Africa Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: South Africa Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 21: South Africa Consumer Electronics Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 22: South Africa Consumer Electronics Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 23: South Africa Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: South Africa Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: South Africa Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 26: South Africa Household Appliances Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 27: South Africa Household Appliances Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 28: South Africa Household Appliances Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 29: South Africa Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 30: South Africa Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 31: South Africa Photographic Equipment Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 32: South Africa Photographic Equipment Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 33: South Africa Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 34: South Africa Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 35: South Africa Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 36: Key Electrical and Electronics Retailers in South Africa
Table 37: South Africa Exchange Rate ZAR-USD (Annual Average), 2009-2014
Table 38: South Africa Exchange Rate ZAR-USD (Annual Average), 2015-2019 Forecasts
Table 39: Conlumino Retail Channel Definitions
Table 40: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Gross Domestic Savings (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of South Africa (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (ZAR), 2006 and 2014
Figure 17: Per Capita Spend (ZAR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Challenges outweigh the opportunities present in the South African market
Figure 19: Mobile shopping on the rise
Figure 20: Private labels rise on the back of high unemployment and low household income
Figure 21: Tourist arrivals to South Africa, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in South Africa
Figure 23: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (ZAR billion, %) of Electrical and Electronics 2014-2019
Figure 25: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 26: Online Spend in Electrical and Electronics 2014-2019
Figure 27: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 28: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 29: South Africa Electrical and Electronics Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 30: South Africa Electrical and Electronics Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: South Africa Electrical and Electronics Retail Sales and Forecast (ZAR mn), by Category 2009-2019
Figure 32: South Africa Electrical and Electronics Retail Market Dynamics, by Category 2009-2019
Figure 33: South Africa Communications Equipment Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 34: South Africa Computer Hardware and Software Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 35: South Africa Consumer Electronics Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 36: South Africa Household Appliances Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 37: South Africa Photographic Equipment Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology
