Synopsis
• Market Focus – The Oral Hygiene Market in Hong Kong, to 2016 is the result of Canadean’s extensive market research
• The report presents quantitative analysis on Oral Hygiene consumption trends in Hong Kong, covering Oral Hygiene consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year’s data for top brands and distribution channels
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).
Detailed product sales segmentation is provided for both volume and value data, and the current year’s data for leading brands and distribution channels at category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Oral Hygiene market in Hong Kong to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What is the current market landscape and what is changing?
• This report provides authoritative and granular data on the Oral Hygiene market in Hong Kong to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Hong Kong Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Hong Kong Oral Hygiene Market Overview
2.1 Oral Hygiene Market Analysis by Value
2.1.1 Overall Oral Hygiene Market Value
2.1.2 Oral Hygiene Market Value by Category
2.2 Oral Hygiene Market Analysis by Volume
2.2.1 Overall Oral Hygiene Market Volume
2.2.2 Oral Hygiene Market Volume by Category
3 Hong Kong Dental Floss Market Overview
3.1 Dental Floss Value Analysis
3.1.1 Dental Floss Market by Value
3.1.2 Dental Floss Market Value by Segments
3.2 Dental Floss Volume Analysis
3.2.1 Dental Floss Market by Volume
3.2.2 Dental Floss Volume by Segments
3.3 Dental Floss Market Value Analysis by Brands, 2011
3.4 Dental Floss Market Value by Distribution Channel, 2011
4 Hong Kong Denture Care Market Overview
4.1 Denture Care Value Analysis
4.1.1 Denture Care Market by Value
4.1.2 Denture Care Market Value by Segments
4.2 Denture Care Volume Analysis
4.2.1 Denture Care Market by Volume
4.2.2 Denture Care Volume by Segments
4.3 Denture Care Market Value Analysis by Brands, 2011
4.4 Denture Care Market Value by Distribution Channel, 2011
5 Hong Kong Mouthwash Market Overview
5.1 Mouthwash Value Analysis
5.1.1 Mouthwash Market by Value
5.1.2 Mouthwash Market Value by Segments
5.2 Mouthwash Volume Analysis
5.2.1 Mouthwash Market by Volume
5.2.2 Mouthwash Volume by Segments
5.3 Mouthwash Market Value Analysis by Brands, 2011
5.4 Mouthwash Market Value by Distribution Channel, 2011
6 Hong Kong Toothbrushes & Replacement Heads Market Overview
6.1 Toothbrushes & Replacement Heads Value Analysis
6.1.1 Toothbrushes & Replacement Heads Market by Value
6.1.2 Toothbrushes & Replacement Heads Market Value by Segments
6.2 Toothbrushes & Replacement Heads Volume Analysis
6.2.1 Toothbrushes & Replacement Heads Market by Volume
6.2.2 Toothbrushes & Replacement Heads Volume by Segments
6.3 Toothbrushes & Replacement Heads Market Value Analysis by Brands, 2011
6.4 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2011
7 Hong Kong Toothpaste Market Overview
7.1 Toothpaste Value Analysis
7.1.1 Toothpaste Market by Value
7.1.2 Toothpaste Market Value by Segments
7.2 Toothpaste Volume Analysis
7.2.1 Toothpaste Market by Volume
7.2.2 Toothpaste Volume by Segments
7.3 Toothpaste Market Value Analysis by Brands, 2011
7.4 Toothpaste Market Value by Distribution Channel, 2011
8 Hong Kong Breath Fresheners (Non Confectionery) Market Overview
8.1 Breath Fresheners (Non Confectionery) Value Analysis
8.1.1 Breath Fresheners (Non Confectionery) Market by Value
8.2 Breath Fresheners (Non Confectionery) Volume Analysis
8.2.1 Breath Fresheners (Non Confectionery) Market by Volume
8.3 Breath Fresheners (Non Confectionery) Market Value by Distribution Channel, 2011
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Tables
Table 1: Category definitions – Oral Hygiene Market
Table 2: Distribution Channel definitions – Oral Hygiene Market
Table 3: Volume Units for Oral Hygiene Market
Table 4: Hong Kong Oral Hygiene Market Value (HKD m)
Table 5: Hong Kong Oral Hygiene Market Value (USD m)
Table 6: Hong Kong Oral Hygiene Market Value (HKD m) by Category
Table 7: Hong Kong Oral Hygiene Market Value (USD m) by Category
Table 8: Hong Kong Oral Hygiene Market Volume (Units m)
Table 9: Hong Kong Oral Hygiene Market Volume (Units m) by Category
Table 10: Hong Kong Dental Floss Market Value (HKD m)
Table 11: Hong Kong Dental Floss Market Value (USD m)
Table 12: Hong Kong Dental Floss Market Value (HKD m) by Segments
Table 13: Hong Kong Dental Floss Market Value (USD m) by Segments
Table 14: Hong Kong Dental Floss Market Volume (Units m)
Table 15: Hong Kong Dental Floss Market Volume (Units m) by Segments
Table 16: Hong Kong Dental Floss Market Value by Brands (HKD m), 2011
Table 17: Hong Kong Dental Floss Market Value by Brands (USD m), 2011
Table 18: Hong Kong Dental Floss Market Value by Distribution Channel (HKD m), 2011
Table 19: Hong Kong Dental Floss Market Value by Distribution Channel (USD m), 2011
Table 20: Hong Kong Denture Care Market Value (HKD m)
Table 21: Hong Kong Denture Care Market Value (USD m)
Table 22: Hong Kong Denture Care Market Value (HKD m) by Segments
Table 23: Hong Kong Denture Care Market Value (USD m) by Segments
Table 24: Hong Kong Denture Care Market Volume (Units m)
Table 25: Hong Kong Denture Care Market Volume (Units m) by Segments
Table 26: Hong Kong Denture Care Market Value by Brands (HKD m), 2011
Table 27: Hong Kong Denture Care Market Value by Brands (USD m), 2011
Table 28: Hong Kong Denture Care Market Value by Distribution Channel (HKD m), 2011
Table 29: Hong Kong Denture Care Market Value by Distribution Channel (USD m), 2011
Table 30: Hong Kong Mouthwash Market Value (HKD m)
Table 31: Hong Kong Mouthwash Market Value (USD m)
Table 32: Hong Kong Mouthwash Market Value (HKD m) by Segments
Table 33: Hong Kong Mouthwash Market Value (USD m) by Segments
Table 34: Hong Kong Mouthwash Market Volume (Units m)
Table 35: Hong Kong Mouthwash Market Volume (Units m) by Segments
Table 36: Hong Kong Mouthwash Market Value by Brands (HKD m), 2011
Table 37: Hong Kong Mouthwash Market Value by Brands (USD m), 2011
Table 38: Hong Kong Mouthwash Market Value by Distribution Channel (HKD m), 2011
Table 39: Hong Kong Mouthwash Market Value by Distribution Channel (USD m), 2011
Table 40: Hong Kong Toothbrushes & Replacement Heads Market Value (HKD m)
Table 41: Hong Kong Toothbrushes & Replacement Heads Market Value (USD m)
Table 42: Hong Kong Toothbrushes & Replacement Heads Market Value (HKD m) by Segments
Table 43: Hong Kong Toothbrushes & Replacement Heads Market Value (USD m) by Segments
Table 44: Hong Kong Toothbrushes & Replacement Heads Market Volume (Units m)
Table 45: Hong Kong Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Table 46: Hong Kong Toothbrushes & Replacement Heads Market Value by Brands (HKD m), 2011
Table 47: Hong Kong Toothbrushes & Replacement Heads Market Value by Brands (USD m), 2011
Table 48: Hong Kong Toothbrushes & Replacement Heads Market Value by Distribution Channel (HKD m), 2011
Table 49: Hong KongToothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), 2011
Table 50: Hong Kong Toothpaste Market Value (HKD m)
Table 51: Hong Kong Toothpaste Market Value (USD m)
Table 52: Hong Kong Toothpaste Market Value (HKD m) by Segments
Table 53: Hong Kong Toothpaste Market Value (USD m) by Segments
Table 54: Hong Kong Toothpaste Market Volume (Units m)
Table 55: Hong Kong Toothpaste Market Volume (Units m) by Segments
Table 56: Hong Kong Toothpaste Market Value by Brands (HKD m), 2011
Table 57: Hong Kong Toothpaste Market Value by Brands (USD m), 2011
Table 58: Hong Kong Toothpaste Market Value by Distribution Channel (HKD m), 2011
Table 59: Hong Kong Toothpaste Market Value by Distribution Channel (USD m), 2011
Table 60: Hong Kong Breath Fresheners (Non Confectionery) Market Value (HKD m)
Table 61: Hong Kong Breath Fresheners (Non Confectionery) Market Value (USD m)
Table 62: Hong Kong Breath Fresheners (Non Confectionery) Market Volume (Units m)
Table 63: Hong Kong Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (HKD m), 2011
Table 64: Hong Kong Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Hong Kong Oral Hygiene Market Value (HKD m)
Figure 2: Hong Kong Oral Hygiene Market Value (HKD m) by Category
Figure 3: Hong Kong Oral Hygiene Market Share (%) by Category
Figure 4: Hong Kong Oral Hygiene Market Volume (Units m)
Figure 5: Hong Kong Oral Hygiene Market Volume (Units m) by Category
Figure 6: Hong Kong Dental Floss Market Value (HKD m)
Figure 7: Hong Kong Dental Floss Market Value (HKD m) by Segments
Figure 8: Hong Kong Dental Floss Market Volume (Units m)
Figure 9: Hong Kong Dental Floss Market Volume (Units m) by Segments
Figure 10: Hong Kong Dental Floss Market Value by Brands (HKD m), 2011
Figure 11: Hong Kong Dental Floss Market Value by Distribution Channel (HKD m), 2011
Figure 12: Hong Kong Denture Care Market Value (HKD m)
Figure 13: Hong Kong Denture Care Market Value (HKD m) by Segments
Figure 14: Hong Kong Denture Care Market Volume (Units m)
Figure 15: Hong Kong Denture Care Market Volume (Units m) by Segments
Figure 16: Hong Kong Denture Care Market Value by Brands (HKD m), 2011
Figure 17: Hong Kong Denture Care Market Value by Distribution Channel (HKD m), 2011
Figure 18: Hong Kong Mouthwash Market Value (HKD m)
Figure 19: Hong Kong Mouthwash Market Value (HKD m) by Segments
Figure 20: Hong Kong Mouthwash Market Volume (Units m)
Figure 21: Hong Kong Mouthwash Market Volume (Units m) by Segments
Figure 22: Hong Kong Mouthwash Market Value by Brands (HKD m), 2011
Figure 23: Hong Kong Mouthwash Market Value by Distribution Channel (HKD m), 2011
Figure 24: Hong Kong Toothbrushes & Replacement Heads Market Value (HKD m)
Figure 25: Hong Kong Toothbrushes & Replacement Heads Market Value (HKD m) by Segments
Figure 26: Hong Kong Toothbrushes & Replacement Heads Market Volume (Units m)
Figure 27: Hong Kong Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Figure 28: Hong Kong Toothbrushes & Replacement Heads Market Value by Brands (HKD m), 2011
Figure 29: Hong Kong Toothbrushes & Replacement Heads Market Value by Distribution Channel (HKD m), 2011
Figure 30: Hong Kong Toothpaste Market Value (HKD m)
Figure 31: Hong Kong Toothpaste Market Value (HKD m) by Segments
Figure 32: Hong Kong Toothpaste Market Volume (Units m)
Figure 33: Hong Kong Toothpaste Market Volume (Units m) by Segments
Figure 34: Hong Kong Toothpaste Market Value by Brands (HKD m), 2011
Figure 35: Hong Kong Toothpaste Market Value by Distribution Channel (HKD m), 2011
Figure 36: Hong Kong Breath Fresheners (Non Confectionery) Market Value (HKD m)
Figure 37: Hong Kong Breath Fresheners (Non Confectionery) Market Volume (Units m)
Figure 38: Hong Kong Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (HKD m), 2011
