Synopsis
• Market Focus – The Oral Hygiene Market in Portugal, to 2016 is the result of Canadean’s extensive market research
• The report presents quantitative analysis on Oral Hygiene consumption trends in Portugal, covering Oral Hygiene consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year’s data for top brands and distribution channels
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).
Detailed product sales segmentation is provided for both volume and value data, and the current year’s data for leading brands and distribution channels at category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Oral Hygiene market in Portugal to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What is the current market landscape and what is changing?
• This report provides authoritative and granular data on the Oral Hygiene market in Portugal to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Portuguese Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Portugal Oral Hygiene Market Overview
2.1 Oral Hygiene Market Analysis by Value
2.1.1 Overall Oral Hygiene Market Value
2.1.2 Oral Hygiene Market Value by Category
2.2 Oral Hygiene Market Analysis by Volume
2.2.1 Overall Oral Hygiene Market Volume
2.2.2 Oral Hygiene Market Volume by Category
3 Portugal Dental Floss Market Overview
3.1 Dental Floss Value Analysis
3.1.1 Dental Floss Market by Value
3.1.2 Dental Floss Market Value by Segments
3.2 Dental Floss Volume Analysis
3.2.1 Dental Floss Market by Volume
3.2.2 Dental Floss Volume by Segments
3.3 Dental Floss Market Value Analysis by Brands, 2011
3.4 Dental Floss Market Value by Distribution Channel, 2011
4 Portugal Denture Care Market Overview
4.1 Denture Care Value Analysis
4.1.1 Denture Care Market by Value
4.1.2 Denture Care Market Value by Segments
4.2 Denture Care Volume Analysis
4.2.1 Denture Care Market by Volume
4.2.2 Denture Care Volume by Segments
4.3 Denture Care Market Value Analysis by Brands, 2011
4.4 Denture Care Market Value by Distribution Channel, 2011
5 Portugal Mouthwash Market Overview
5.1 Mouthwash Value Analysis
5.1.1 Mouthwash Market by Value
5.1.2 Mouthwash Market Value by Segments
5.2 Mouthwash Volume Analysis
5.2.1 Mouthwash Market by Volume
5.2.2 Mouthwash Volume by Segments
5.3 Mouthwash Market Value Analysis by Brands, 2011
5.4 Mouthwash Market Value by Distribution Channel, 2011
6 Portugal Toothbrushes & Replacement Heads Market Overview
6.1 Toothbrushes & Replacement Heads Value Analysis
6.1.1 Toothbrushes & Replacement Heads Market by Value
6.1.2 Toothbrushes & Replacement Heads Market Value by Segments
6.2 Toothbrushes & Replacement Heads Volume Analysis
6.2.1 Toothbrushes & Replacement Heads Market by Volume
6.2.2 Toothbrushes & Replacement Heads Volume by Segments
6.3 Toothbrushes & Replacement Heads Market Value Analysis by Brands, 2011
6.4 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2011
7 Portugal Toothpaste Market Overview
7.1 Toothpaste Value Analysis
7.1.1 Toothpaste Market by Value
7.1.2 Toothpaste Market Value by Segments
7.2 Toothpaste Volume Analysis
7.2.1 Toothpaste Market by Volume
7.2.2 Toothpaste Volume by Segments
7.3 Toothpaste Market Value Analysis by Brands, 2011
7.4 Toothpaste Market Value by Distribution Channel, 2011
8 Portugal Breath Fresheners (Non Confectionery) Market Overview
8.1 Breath Fresheners (Non Confectionery) Value Analysis
8.1.1 Breath Fresheners (Non Confectionery) Market by Value
8.2 Breath Fresheners (Non Confectionery) Volume Analysis
8.2.1 Breath Fresheners (Non Confectionery) Market by Volume
8.3 Breath Fresheners (Non Confectionery) Market Value Analysis by Brands, 2011
8.4 Breath Fresheners (Non Confectionery) Market Value by Distribution Channel, 2011
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Tables
Table 1: Category definitions – Oral Hygiene Market
Table 2: Distribution Channel definitions – Oral Hygiene Market
Table 3: Volume Units for Oral Hygiene Market
Table 4: Portugal Oral Hygiene Market Value (EUR m)
Table 5: Portugal Oral Hygiene Market Value (USD m)
Table 6: Portugal Oral Hygiene Market Value (EUR m) by Category
Table 7: Portugal Oral Hygiene Market Value (USD m) by Category
Table 8: Portugal Oral Hygiene Market Volume (Units m)
Table 9: Portugal Oral Hygiene Market Volume (Units m) by Category
Table 10: Portugal Dental Floss Market Value (EUR m)
Table 11: Portugal Dental Floss Market Value (USD m)
Table 12: Portugal Dental Floss Market Value (EUR m) by Segments
Table 13: Portugal Dental Floss Market Value (USD m) by Segments
Table 14: Portugal Dental Floss Market Volume (Units m)
Table 15: Portugal Dental Floss Market Volume (Units m) by Segments
Table 16: Portugal Dental Floss Market Value by Brands (EUR m), 2011
Table 17: Portugal Dental Floss Market Value by Brands (USD m), 2011
Table 18: Portugal Dental Floss Market Value by Distribution Channel (EUR m), 2011
Table 19: Portugal Dental Floss Market Value by Distribution Channel (USD m), 2011
Table 20: Portugal Denture Care Market Value (EUR m)
Table 21: Portugal Denture Care Market Value (USD m)
Table 22: Portugal Denture Care Market Value (EUR m) by Segments
Table 23: Portugal Denture Care Market Value (USD m) by Segments
Table 24: Portugal Denture Care Market Volume (Units m)
Table 25: Portugal Denture Care Market Volume (Units m) by Segments
Table 26: Portugal Denture Care Market Value by Brands (EUR m), 2011
Table 27: Portugal Denture Care Market Value by Brands (USD m), 2011
Table 28: Portugal Denture Care Market Value by Distribution Channel (EUR m), 2011
Table 29: Portugal Denture Care Market Value by Distribution Channel (USD m), 2011
Table 30: Portugal Mouthwash Market Value (EUR m)
Table 31: Portugal Mouthwash Market Value (USD m)
Table 32: Portugal Mouthwash Market Value (EUR m) by Segments
Table 33: Portugal Mouthwash Market Value (USD m) by Segments
Table 34: Portugal Mouthwash Market Volume (Units m)
Table 35: Portugal Mouthwash Market Volume (Units m) by Segments
Table 36: Portugal Mouthwash Market Value by Brands (EUR m), 2011
Table 37: Portugal Mouthwash Market Value by Brands (USD m), 2011
Table 38: Portugal Mouthwash Market Value by Distribution Channel (EUR m), 2011
Table 39: Portugal Mouthwash Market Value by Distribution Channel (USD m), 2011
Table 40: Portugal Toothbrushes & Replacement Heads Market Value (EUR m)
Table 41: Portugal Toothbrushes & Replacement Heads Market Value (USD m)
Table 42: Portugal Toothbrushes & Replacement Heads Market Value (EUR m) by Segments
Table 43: Portugal Toothbrushes & Replacement Heads Market Value (USD m) by Segments
Table 44: Portugal Toothbrushes & Replacement Heads Market Volume (Units m)
Table 45: Portugal Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Table 46: Portugal Toothbrushes & Replacement Heads Market Value by Brands (EUR m), 2011
Table 47: Portugal Toothbrushes & Replacement Heads Market Value by Brands (USD m), 2011
Table 48: Portugal Toothbrushes & Replacement Heads Market Value by Distribution Channel (EUR m), 2011
Table 49: Portugal Toothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), 2011
Table 50: Portugal Toothpaste Market Value (EUR m)
Table 51: Portugal Toothpaste Market Value (USD m)
Table 52: Portugal Toothpaste Market Value (EUR m) by Segments
Table 53: Portugal Toothpaste Market Value (USD m) by Segments
Table 54: Portugal Toothpaste Market Volume (Units m)
Table 55: Portugal Toothpaste Market Volume (Units m) by Segments
Table 56: Portugal Toothpaste Market Value by Brands (EUR m), 2011
Table 57: Portugal Toothpaste Market Value by Brands (USD m), 2011
Table 58: Portugal Toothpaste Market Value by Distribution Channel (EUR m), 2011
Table 59: Portugal Toothpaste Market Value by Distribution Channel (USD m), 2011
Table 60: Portugal Breath Fresheners (Non Confectionery) Market Value (EUR m)
Table 61: Portugal Breath Fresheners (Non Confectionery) Market Value (USD m)
Table 62: Portugal Breath Fresheners (Non Confectionery) Market Volume (Units m)
Table 63: Portugal Breath Fresheners (Non Confectionery) Market Value by Brands (EUR m), 2011
Table 64: Portugal Breath Fresheners (Non Confectionery) Market Value by Brands (USD m), 2011
Table 65: Portugal Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (EUR m), 2011
Table 66: Portugal Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Portugal Oral Hygiene Market Value (EUR m)
Figure 2: Portugal Oral Hygiene Market Value (EUR m) by Category
Figure 3: Portugal Oral Hygiene Market Share (%) by Category
Figure 4: Portugal Oral Hygiene Market Volume (Units m)
Figure 5: Portugal Oral Hygiene Market Volume (Units m) by Category
Figure 6: Portugal Dental Floss Market Value (EUR m)
Figure 7: Portugal Dental Floss Market Value (EUR m) by Segments
Figure 8: Portugal Dental Floss Market Volume (Units m)
Figure 9: Portugal Dental Floss Market Volume (Units m) by Segments
Figure 10: Portugal Dental Floss Market Value by Brands (EUR m), 2011
Figure 11: Portugal Dental Floss Market Value by Distribution Channel (EUR m), 2011
Figure 12: Portugal Denture Care Market Value (EUR m)
Figure 13: Portugal Denture Care Market Value (EUR m) by Segments
Figure 14: Portugal Denture Care Market Volume (Units m)
Figure 15: Portugal Denture Care Market Volume (Units m) by Segments
Figure 16: Portugal Denture Care Market Value by Brands (EUR m), 2011
Figure 17: Portugal Denture Care Market Value by Distribution Channel (EUR m), 2011
Figure 18: Portugal Mouthwash Market Value (EUR m)
Figure 19: Portugal Mouthwash Market Value (EUR m) by Segments
Figure 20: Portugal Mouthwash Market Volume (Units m)
Figure 21: Portugal Mouthwash Market Volume (Units m) by Segments
Figure 22: Portugal Mouthwash Market Value by Brands (EUR m), 2011
Figure 23: Portugal Mouthwash Market Value by Distribution Channel (EUR m), 2011
Figure 24: Portugal Toothbrushes & Replacement Heads Market Value (EUR m)
Figure 25: Portugal Toothbrushes & Replacement Heads Market Value (EUR m) by Segments
Figure 26: Portugal Toothbrushes & Replacement Heads Market Volume (Units m)
Figure 27: Portugal Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Figure 28: Portugal Toothbrushes & Replacement Heads Market Value by Brands (EUR m), 2011
Figure 29: Portugal Toothbrushes & Replacement Heads Market Value by Distribution Channel (EUR m), 2011
Figure 30: Portugal Toothpaste Market Value (EUR m)
Figure 31: Portugal Toothpaste Market Value (EUR m) by Segments
Figure 32: Portugal Toothpaste Market Volume (Units m)
Figure 33: Portugal Toothpaste Market Volume (Units m) by Segments
Figure 34: Portugal Toothpaste Market Value by Brands (EUR m), 2011
Figure 35: Portugal Toothpaste Market Value by Distribution Channel (EUR m), 2011
Figure 36: Portugal Breath Fresheners (Non Confectionery) Market Value (EUR m)
Figure 37: Portugal Breath Fresheners (Non Confectionery) Market Volume (Units m)
Figure 38: Portugal Breath Fresheners (Non Confectionery) Market Value by Brands (EUR m), 2011
Figure 39: Portugal Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (EUR m), 2011
