Synopsis
• Market Focus – The Oral Hygiene Market in Romania, to 2016 is the result of Canadean’s extensive market research
• The report presents quantitative analysis on Oral Hygiene consumption trends in Romania, covering Oral Hygiene consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year’s data for top brands and distribution channels
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).
Detailed product sales segmentation is provided for both volume and value data, and the current year’s data for leading brands and distribution channels at category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Oral Hygiene market in Romania to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What is the current market landscape and what is changing?
• This report provides authoritative and granular data on the Oral Hygiene market in Romania to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Romanian Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Romania Oral Hygiene Market Overview
2.1 Oral Hygiene Market Analysis by Value
2.1.1 Overall Oral Hygiene Market Value
2.1.2 Oral Hygiene Market Value by Category
2.2 Oral Hygiene Market Analysis by Volume
2.2.1 Overall Oral Hygiene Market Volume
2.2.2 Oral Hygiene Market Volume by Category
3 Romania Dental Floss Market Overview
3.1 Dental Floss Value Analysis
3.1.1 Dental Floss Market by Value
3.1.2 Dental Floss Market Value by Segments
3.2 Dental Floss Volume Analysis
3.2.1 Dental Floss Market by Volume
3.2.2 Dental Floss Volume by Segments
3.3 Dental Floss Market Value Analysis by Brands, 2011
3.4 Dental Floss Market Value by Distribution Channel, 2011
4 Romania Denture Care Market Overview
4.1 Denture Care Value Analysis
4.1.1 Denture Care Market by Value
4.1.2 Denture Care Market Value by Segments
4.2 Denture Care Volume Analysis
4.2.1 Denture Care Market by Volume
4.2.2 Denture Care Volume by Segments
4.3 Denture Care Market Value Analysis by Brands, 2011
4.4 Denture Care Market Value by Distribution Channel, 2011
5 Romania Mouthwash Market Overview
5.1 Mouthwash Value Analysis
5.1.1 Mouthwash Market by Value
5.1.2 Mouthwash Market Value by Segments
5.2 Mouthwash Volume Analysis
5.2.1 Mouthwash Market by Volume
5.2.2 Mouthwash Volume by Segments
5.3 Mouthwash Market Value Analysis by Brands, 2011
5.4 Mouthwash Market Value by Distribution Channel, 2011
6 Romania Toothbrushes & Replacement Heads Market Overview
6.1 Toothbrushes & Replacement Heads Value Analysis
6.1.1 Toothbrushes & Replacement Heads Market by Value
6.1.2 Toothbrushes & Replacement Heads Market Value by Segments
6.2 Toothbrushes & Replacement Heads Volume Analysis
6.2.1 Toothbrushes & Replacement Heads Market by Volume
6.2.2 Toothbrushes & Replacement Heads Volume by Segments
6.3 Toothbrushes & Replacement Heads Market Value Analysis by Brands, 2011
6.4 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2011
7 Romania Toothpaste Market Overview
7.1 Toothpaste Value Analysis
7.1.1 Toothpaste Market by Value
7.1.2 Toothpaste Market Value by Segments
7.2 Toothpaste Volume Analysis
7.2.1 Toothpaste Market by Volume
7.2.2 Toothpaste Volume by Segments
7.3 Toothpaste Market Value Analysis by Brands, 2011
7.4 Toothpaste Market Value by Distribution Channel, 2011
8 Romania Breath Fresheners (Non Confectionery) Market Overview
8.1 Breath Fresheners (Non Confectionery) Value Analysis
8.1.1 Breath Fresheners (Non Confectionery) Market by Value
8.2 Breath Fresheners (Non Confectionery) Volume Analysis
8.2.1 Breath Fresheners (Non Confectionery) Market by Volume
8.3 Breath Fresheners (Non Confectionery) Market Value Analysis by Brands, 2011
8.4 Breath Fresheners (Non Confectionery) Market Value by Distribution Channel, 2011
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Tables
Table 1: Category definitions – Oral Hygiene Market
Table 2: Distribution Channel definitions – Oral Hygiene Market
Table 3: Volume Units for Oral Hygiene Market
Table 4: Romania Oral Hygiene Market Value (RON m)
Table 5: Romania Oral Hygiene Market Value (USD m)
Table 6: Romania Oral Hygiene Market Value (RON m) by Category
Table 7: Romania Oral Hygiene Market Value (USD m) by Category
Table 8: Romania Oral Hygiene Market Volume (Units m)
Table 9: Romania Oral Hygiene Market Volume (Units m) by Category
Table 10: Romania Dental Floss Market Value (RON m)
Table 11: Romania Dental Floss Market Value (USD m)
Table 12: Romania Dental Floss Market Value (RON m) by Segments
Table 13: Romania Dental Floss Market Value (USD m) by Segments
Table 14: Romania Dental Floss Market Volume (Units m)
Table 15: Romania Dental Floss Market Volume (Units m) by Segments
Table 16: Romania Dental Floss Market Value by Brands (RON m), 2011
Table 17: Romania Dental Floss Market Value by Brands (USD m), 2011
Table 18: Romania Dental Floss Market Value by Distribution Channel (RON m), 2011
Table 19: Romania Dental Floss Market Value by Distribution Channel (USD m), 2011
Table 20: Romania Denture Care Market Value (RON m)
Table 21: Romania Denture Care Market Value (USD m)
Table 22: Romania Denture Care Market Value (RON m) by Segments
Table 23: Romania Denture Care Market Value (USD m) by Segments
Table 24: Romania Denture Care Market Volume (Units m)
Table 25: Romania Denture Care Market Volume (Units m) by Segments
Table 26: Romania Denture Care Market Value by Brands (RON m), 2011
Table 27: Romania Denture Care Market Value by Brands (USD m), 2011
Table 28: Romania Denture Care Market Value by Distribution Channel (RON m), 2011
Table 29: Romania Denture Care Market Value by Distribution Channel (USD m), 2011
Table 30: Romania Mouthwash Market Value (RON m)
Table 31: Romania Mouthwash Market Value (USD m)
Table 32: Romania Mouthwash Market Value (RON m) by Segments
Table 33: Romania Mouthwash Market Value (USD m) by Segments
Table 34: Romania Mouthwash Market Volume (Units m)
Table 35: Romania Mouthwash Market Volume (Units m) by Segments
Table 36: Romania Mouthwash Market Value by Brands (RON m), 2011
Table 37: Romania Mouthwash Market Value by Brands (USD m), 2011
Table 38: Romania Mouthwash Market Value by Distribution Channel (RON m), 2011
Table 39: Romania Mouthwash Market Value by Distribution Channel (USD m), 2011
Table 40: Romania Toothbrushes & Replacement Heads Market Value (RON m)
Table 41: Romania Toothbrushes & Replacement Heads Market Value (USD m)
Table 42: Romania Toothbrushes & Replacement Heads Market Value (RON m) by Segments
Table 43: Romania Toothbrushes & Replacement Heads Market Value (USD m) by Segments
Table 44: Romania Toothbrushes & Replacement Heads Market Volume (Units m)
Table 45: Romania Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Table 46: Romania Toothbrushes & Replacement Heads Market Value by Brands (RON m), 2011
Table 47: Romania Toothbrushes & Replacement Heads Market Value by Brands (USD m), 2011
Table 48: Romania Toothbrushes & Replacement Heads Market Value by Distribution Channel (RON m), 2011
Table 49: Romania Toothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), 2011
Table 50: Romania Toothpaste Market Value (RON m)
Table 51: Romania Toothpaste Market Value (USD m)
Table 52: Romania Toothpaste Market Value (RON m) by Segments
Table 53: Romania Toothpaste Market Value (USD m) by Segments
Table 54: Romania Toothpaste Market Volume (Units m)
Table 55: Romania Toothpaste Market Volume (Units m) by Segments
Table 56: Romania Toothpaste Market Value by Brands (RON m), 2011
Table 57: Romania Toothpaste Market Value by Brands (USD m), 2011
Table 58: Romania Toothpaste Market Value by Distribution Channel (RON m), 2011
Table 59: Romania Toothpaste Market Value by Distribution Channel (USD m), 2011
Table 60: Romania Breath Fresheners (Non Confectionery) Market Value (RON m)
Table 61: Romania Breath Fresheners (Non Confectionery) Market Value (USD m)
Table 62: Romania Breath Fresheners (Non Confectionery) Market Volume (Units m)
Table 63: Romania Breath Fresheners (Non Confectionery) Market Value by Brands (RON m), 2011
Table 64: Romania Breath Fresheners (Non Confectionery) Market Value by Brands (USD m), 2011
Table 65: Romania Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (RON m), 2011
Table 66: Romania Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Romania Oral Hygiene Market Value (RON m)
Figure 2: Romania Oral Hygiene Market Value (RON m) by Category
Figure 3: Romania Oral Hygiene Market Share (%) by Category
Figure 4: Romania Oral Hygiene Market Volume (Units m)
Figure 5: Romania Oral Hygiene Market Volume (Units m) by Category
Figure 6: Romania Dental Floss Market Value (RON m)
Figure 7: Romania Dental Floss Market Value (RON m) by Segments
Figure 8: Romania Dental Floss Market Volume (Units m)
Figure 9: Romania Dental Floss Market Volume (Units m) by Segments
Figure 10: Romania Dental Floss Market Value by Brands (RON m), 2011
Figure 11: Romania Dental Floss Market Value by Distribution Channel (RON m), 2011
Figure 12: Romania Denture Care Market Value (RON m)
Figure 13: Romania Denture Care Market Value (RON m) by Segments
Figure 14: Romania Denture Care Market Volume (Units m)
Figure 15: Romania Denture Care Market Volume (Units m) by Segments
Figure 16: Romania Denture Care Market Value by Brands (RON m), 2011
Figure 17: Romania Denture Care Market Value by Distribution Channel (RON m), 2011
Figure 18: Romania Mouthwash Market Value (RON m)
Figure 19: Romania Mouthwash Market Value (RON m) by Segments
Figure 20: Romania Mouthwash Market Volume (Units m)
Figure 21: Romania Mouthwash Market Volume (Units m) by Segments
Figure 22: Romania Mouthwash Market Value by Brands (RON m), 2011
Figure 23: Romania Mouthwash Market Value by Distribution Channel (RON m), 2011
Figure 24: Romania Toothbrushes & Replacement Heads Market Value (RON m)
Figure 25: Romania Toothbrushes & Replacement Heads Market Value (RON m) by Segments
Figure 26: Romania Toothbrushes & Replacement Heads Market Volume (Units m)
Figure 27: Romania Toothbrushes & Replacement Heads Market Volume (Units m) by Segments
Figure 28: Romania Toothbrushes & Replacement Heads Market Value by Brands (RON m), 2011
Figure 29: Romania Toothbrushes & Replacement Heads Market Value by Distribution Channel (RON m), 2011
Figure 30: Romania Toothpaste Market Value (RON m)
Figure 31: Romania Toothpaste Market Value (RON m) by Segments
Figure 32: Romania Toothpaste Market Volume (Units m)
Figure 33: Romania Toothpaste Market Volume (Units m) by Segments
Figure 34: Romania Toothpaste Market Value by Brands (RON m), 2011
Figure 35: Romania Toothpaste Market Value by Distribution Channel (RON m), 2011
Figure 36: Romania Breath Fresheners (Non Confectionery) Market Value (RON m)
Figure 37: Romania Breath Fresheners (Non Confectionery) Market Volume (Units m)
Figure 38: Romania Breath Fresheners (Non Confectionery) Market Value by Brands (RON m), 2011
Figure 39: Romania Breath Fresheners (Non Confectionery) Market Value by Distribution Channel (RON m), 2011
