Market Focus: Trends and Developments in the Bakery and Cereals sector in Australia to 2018

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery & Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories.

Key Findings
• Health concerns will increasingly impact the consumption behavior of Australians, with consumers seeking various options to consume frequently in smaller portions and control weight

• Hypermarkets & Supermarkets are the leading retailers of Bakery & Cereals market in Australia, high retail concentration in the predominantly urban Australian population

• A rise in the number of in-store bakeries and Artisanal Bakeries will change market dynamics as consumers will increasingly prefer fresh baked Artisanal and in-store Bakery products to branded products

• Indulgence is an important factor as Australia has a significant young and adult population that looks out to taste available options

• Bread & Rolls is the highest valued category with a market share of 32.1% in 2013

Synopsis
Health and Busy Lives are the leading motivational factors influencing Bakery & Cereals consumption in Australia. While busy work life has driven demand for on-the-go and all-in-one combo packs, the demand for nutritive and low-fat ‘better-for-you’ products, is also rising due to their health claims. Additionally, as many Australians prefer fresh products, Food & Drink Specialists are likely to grow in importance for Bakery & Cereals distribution, especially for categories such as Cakes, Pastries & Sweet Pies, Cookies, and high-end Morning Goods.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery & Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories.