Recipes that use carbonated soft drinks as an ingredient in foods ranging from cakes to meat marinades are a common feature on various social media platforms and the Internet. There is untapped potential to commercialize this trend and develop product lines that target the scratch-cooking and food-space.
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Understand how the concept of cooking carbonates fits with current consumer trends.
- Gain insight and inspiration for repositioning carbonated soft drinks as a food ingredient.
Reasons To Buy
- How can manufacturers reignite the stagnating carbonates market?
- What are the different avenues through which carbonated soft drinks can expand usage occasions?
- How can brands effectively market and promote carbonates as a food ingredient?
65% of consumers who drink carbonated soft drinks cook an evening meal from scratch at least a few times a week.
Nearly a quarter of consumers rank familiarity with or trust in the name of the manufacturer or brand as the highest priority when choosing food and drinks. Co-branding with food manufacturers will thus reassure skeptical consumers and help expand the carbonates category's existing consumer base.