Edible packaging encloses food and beverages in edible films that are safe to consume. This ForeSights report was compiled according to Canadean Consumer's ForeSights methodology which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.
- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit in to - or challenge - current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
Edible packaging not only reduces packaging waste generated by manufacturers and consumers, but also provides a convenient way to consume food and drink. 70% of global consumers agree that reducing unnecessary packaging is an important factor in environmentally friendly packaging.
Although at a nascent stage, edible packaging has the potential to gain traction as food and drink brands look for new and more enticing sustainability initiatives.