Summary
“Furniture and Floor Coverings Retailing in Brazil - Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.
Key Findings
- Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
- Brazilian retail sales to reach BRL2,111 billion by 2019
- The retail market for furniture and floor coverings is expected to grow at a CAGR of 8.24% over the forecast period.
- The demand for affordable furniture is increasing with the rising income of low-and-middle class consumers
- Retailers have been more inclined towards offering exclusively products tailored for Brazilian consumers
- Furniture and Floor Coverings accounted for 3.2% of the total retail market in 2014
- 1.8 million new housing units are expected to be developed annually, to cover the housing shortage by 2022 which is expected to boost the demand for furniture and floor covering products
Synopsis
“Furniture and Floor Coverings Retailing in Brazil - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
It contains:
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019
- Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers
- An overview of key furniture and floor coverings retailers operating across Brazil and their presence across distribution channels
Reasons To Buy
Get immediate access to:
- Brazil furniture and floor coverings market performance across key channels - accurate, reliable data for companies already operating in and those wishing to enter the market
- Performance of individual product categories, across key channels from 2009, with forecasts until 2019 - pinpoint the fastest growing categories in a market witnessing robust growth
- Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
- Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
- Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Furniture and Floor Coverings
6.2.1 Furniture and Floor Coverings by Channel
6.2.2 Furniture and Floor Coverings by Category
6.3.1 Floor Coverings
6.3.2 Furniture
6.4 Major Retailers
6.4.1 Furniture and Floor Coverings
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Brazil Furniture and Floor Coverings Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 2: Brazil Furniture and Floor Coverings Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 3: Brazil Furniture and Floor Coverings Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Brazil Furniture and Floor Coverings Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Brazil Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2009-2019
Table 6: Brazil Furniture and Floor Coverings Retail Sales (BRL mn), by Category, 2009-2014
Table 7: Brazil Furniture and Floor Coverings Retail Sales Forecast (BRL mn), by Category 2014-2019
Table 8: Brazil Furniture and Floor Coverings Retail Sales (US$ bn), by Category, 2009-2014
Table 9: Brazil Furniture and Floor Coverings Retail Sales Forecast (US$ bn), by Category 2014-2019
Table 10: Brazil Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2009-2019
Table 11: Brazil Floor Coverings Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 12: Brazil Floor Coverings Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 13: Brazil Floor Coverings Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 14: Brazil Floor Coverings Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Brazil Floor Coverings Retail Segmentation, by Channel Group, 2009-2019
Table 16: Brazil Furniture Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 17: Brazil Furniture Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 18: Brazil Furniture Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 19: Brazil Furniture Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Brazil Furniture Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Furniture and Floor Coverings Retailers in Brazil
Table 22: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
Table 23: Brazil Exchange Rate BRL -US$ (Annual Average), 2014-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Rate (%), 2004-2014
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2014 spending
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Online payments in Brazil
Figure 26: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
Figure 27: Retail Sales Value and Growth (BRL billion, %) of Furniture and Floor Coverings, 2014-2019
Figure 28: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
Figure 29: Online Spend and Growth (BRL billion, %)in Furniture and Floor Coverings, 2014-2019
Figure 30: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
Figure 31: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
Figure 32: Brazil Furniture and Floor Coverings Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 33: Brazil Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Brazil Furniture and Floor Coverings Retail Sales and Forecast (BRL mn), by Category Group, 2009-2019
Figure 35: Brazil Furniture and Floor Coverings Retail Market Dynamics, by Category 2009-2019
Figure 36: Brazil Floor Coverings Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 37: Brazil Furniture Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology
