Summary
The Italian furniture market is the second highest in volume in Europe. The retail market for furniture and floor coverings recorded sales of EUR17.7 billion in 2014, which is anticipated to observe a CAGR of -0.1% over the next five years, to reach EUR17.6 billion by 2019. However, the sector was a victim of economic uncertainties and recorded negative growth over the historic period. Reduced purchasing power will continue to have a negative impact on the sector.
Key Findings
- Home furniture and homewares retailers account for 89.4% of the total sales of furniture and floor coverings
- Furniture was the largest category with 70.8% within the group in 2014 and also remains as the largest category during the forecast period.
- Expectations of an increase in government support for the residential sector and continuing consumer interest in cheaper furniture will provide some growth opportunities to the furniture and floor coverings market.
- Online spending on furniture and floor coverings is anticipated to grow at a CAGR of 21.9% in 2014-2019.
Synopsis
“Furniture and Floor Coverings Retailing in Italy- Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019
- Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers
- An overview of key furniture and floor coverings retailers operating across Italy and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on furniture and floor coverings sector in the Italian retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the furniture and floor coverings market
- Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy with a rising unemployment and growing debt levels
3.1.1 Italian economy shows signs of modest recovery after two years of recession
3.1.2 Households rebuild their savings influenced by gloomy economic conditions
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Threat of deflation is a concern for the Italian economy
3.1.5 Ongoing fiscal austerity and rising unemployment impacts the household consumption
3.2 Italy's population growth rate declines due to economic downturn
4 Italian Shoppers
4.1 Retail sales plummet against a backdrop of low consumer confidence
4.2 Shopping tourist contribute in a major way towards retail sales in the country
4.3 Growing internet and social media usage affect consumer's purchasing behaviour
4.4 An increasing aging population deters retail sales growth across specific categories
5 Doing Business in Italy
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Jobs Act set to bring in labour market reform
5.3 Stability Law 2015 may have negative impact on retailers
5.4 Taxation in Italy
5.4.1 Corporate income tax
5.4.2 Withholding tax
5.4.3 Indirect tax
5.4.4 Value added tax (VAT)
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Furniture and Floor Coverings
6.2 Furniture and Floor Coverings Category Overview
6.2.1 Furniture and Floor Coverings by Channel
6.3 Furniture and Floor Coverings Category Analysis
6.3.1 Floor Coverings
6.3.2 Furniture
6.4 Major Retailers
6.4.1 Furniture and Floor Coverings
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Italy Furniture and Floor Coverings Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 2: Italy Furniture and Floor Coverings Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 3: Italy Furniture and Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Italy Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Italy Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2009-2019
Table 6: Italy Furniture and Floor Coverings Retail Sales (EUR mn), by Category, 2009-2014
Table 7: Italy Furniture and Floor Coverings Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 8: Italy Furniture and Floor Coverings Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Italy Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: Italy Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2009-2019
Table 11: Italy Floor Coverings Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 12: Italy Floor Coverings Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 13: Italy Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Italy Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Italy Floor Coverings Retail Segmentation, by Channel Group, 2009-2019
Table 16: Italy Furniture Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 17: Italy Furniture Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 18: Italy Furniture Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Italy Furniture Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Italy Furniture Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Furniture and Floor Coverings Retailers in Italy
Table 22: Italy Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 23: Italy Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %),2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Italy (EUR billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Consumer Confidence Index from 2011-2014
Figure 19: Tourist arrivals to Italy, (in thousands),2009 and 2014
Figure 20: Social Network users and Penetration, Jan-2015
Figure 21: Rise in aging population and median age to affect overall consumer spending
Figure 22: Key Components of Doing Business in Italy
Figure 23: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
Figure 24: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings, 2014-2019
Figure 25: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
Figure 26: Online Spend and Growth (EUR billion, %)in Furniture and Floor Coverings, 2014-2019
Figure 27: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
Figure 28: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
Figure 29: Italy Furniture and Floor Coverings Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 30: Italy Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: Italy Furniture and Floor Coverings Retail Sales and Forecast (EUR mn), by Category Group, 2009-2019
Figure 32: Italy Furniture and Floor Coverings Retail Market Dynamics, by Category 2009-2019
Figure 33: Italy Floor Coverings Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 34: Italy Furniture Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology
